The IAB Australia Ad Effectiveness Council has released the fifth module of its Marketing Measurement Innovation Series, ‘Ad Effectiveness Through Continuous Experiments’. The module seeks to increase understanding across the industry on how controlled experiments allow marketers to adopt best-practice scientific methods, adding confidence and precision to marketing investment decisions. Controlled experiments represent the most effective way to validate existing marketing activities and assess incrementality.
Meltwater, a global leader in social and media intelligence and data analytics, has today released its State of Social Media 2024 report. It finds that although nearly half of APAC teams (47%) expect social media to play a more significant role this year, they’re more likely to dedicate the same budget rather than increase it.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, today unveiled its latest innovation in brand safety and suitability with the introduction of tiered “Made for Advertising” (MFA) brand suitability categories for pre-bid avoidance. This first-to-market innovation, integrated into DV Authentic Brand Suitability (ABS), complements DV's existing post-bid offering and provides advertisers with a full spectrum solution to maximise ad effectiveness throughout the media transaction.
A global-first neuroscience research study has found that True Crime podcast content delivers advertisers engagement and memorability at levels known to be effective in influencing consumer decisions and changing behaviour.
The Crime Pays: Guide to Understanding True Crime Podcast Audiences and Advertising Opportunities report from IAB Australia and Neuro-Insight, the world’s preeminent neuro-marketing and neuro-analytics company, tracked participants brain activity while listening to podcast content and advertising. It then assessed responses in True Crime and Entertainment podcasts as well as benchmarking against Neuro-Insight’s rich database across a wide range of media environments.
IAB Australia’s Australian Audio State of the Nation Report has found that 90% of agencies have used audio advertising this year, with 83% of media agencies including streaming digital audio advertising as a significant or regular part of their activity. The report, which is in its 8th year, also found agencies plan to increase their investment in streaming audio (61%) and podcasts (64%) over the coming year.
Leading Out-of-Home media company JCDecaux has announced that Lion and UM’s campaign Guinness Brewery of Meteorology is the winner of the inaugural Programmatic Campaign of the Year award.
The Guinness Brewery of Meteorology campaign strategy focused on leveraging the connection between the optimal temperature for a Guinness and winter temperatures in Australia. Recognising Australians' keen interest in the weather, and taking inspiration from the Bureau of Meteorology, Guinness created an entirely new weather platform, "The Brewery of Meteorology" app. This unique app informed Australians on whether it was the perfect time for a pint, creating an omnichannel experience that engaged customers from checking the forecast, to savouring the colder weather moments.
The Australian online advertising market reached $14.7bn spend for the 2023 calendar year according to data released today in the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure increased 3.7% year-on-year. This was a slowdown from the growth of 9.1% reported in 2022, however, a positive trajectory in a tough year for advertising, with stronger growth experienced in the second half of the year.
Meltwater, a global leader in social and media intelligence, and We Are Social, the socially-led creative agency, have released Digital 2024 Australia, their latest annual report providing an in-depth analysis of the country's digital, social and e-commerce landscape.
Leading Out-of-Home media company JCDecaux New Zealand is proud to be the exclusive Out-of- Home partner of the New Zealand Olympic Committee, supporting the nation’s talented athletes on the way to Paris 2024.
Phil Eastwood, General Manager of JCDecaux New Zealand said: “The excitement and team spirit could best be captured by this line from the New Zealand Olympic Committee manifesto: “‘Ko Tātou Te Kapa o Aotearoa ~ We are the New Zealand Team.”
With larger budgets, multi-channel shopping journeys, and a thirst for travel, spending on Ramadan celebrations is set to reach new heights this year. Three out of five consumers in Indonesia plan to spend more than Rp 3 million this Ramadan, latest research by InMobi, a leading provider of content monetization and marketing technologies that help businesses fuel growth, and Glance, the world’s leading smart lock screen, has found.
The Marketer's Guide to Ramadan Report released today, delves into the expectations and behaviours of Indonesian consumers during Ramadan season, offering invaluable insights to brands for enhancing their marketing strategies during the nation’s holy month. Conducted in January 2024, the survey polled 500 smartphone users in Indonesia, revealing that 60% of respondents plan to increase their online shopping budgets, while 41% intend to increase their offline shopping expenditures.
JCDecaux has announced the introduction of global airport programmatic digital Out-of-Home (prDOOH) trading. The first-of-its-kind solution allows brands and agencies to effortlessly execute targeted, dynamic and contextualised campaigns across JCDecaux’s Airport network globally.
Today, Seagate® Technology Holdings plc (NASDAQ: STX), a world leader in mass-data storage infrastructure solutions, launched the new Seagate IronWolf ® Pro 24TB hard drive addresses the evolving data demands of SMB and enterprise network attached storage (NAS) environments.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of new tiered brand suitability categories to address “Made For Advertising” (MFA) measurement and protection in a more nuanced and brand-specific way.
Verint® (NASDAQ: VRNT), The Customer Engagement Company®, today announced that it has been recognised as the leading workforce management (WFM), quality monitoring (QM) and analytics solutions provider in Asia Pacific (APAC) by the research firm Frost & Sullivan.
Seagate® Technology Holdings plc (NASDAQ: STX), a world leader in mass-data storage infrastructure solutions, launched the new Seagate® SkyHawk™ AI 24TB hard disk drive (HDD) for the video and imaging applications (VIA) market. Following the recent launch of the company’s capacity-leading Seagate® Exos™ X24 24TB conventional magnetic recording (CMR)-based hard drive, the new SkyHawk AI 24TB addresses the surging mass data needs of the edge security industry.
SailPoint Technologies, Inc., a leader in enterprise identity security, today unveiled two sets of new offerings designed to give customers options as they build their identity program, while driving customer success throughout their identity journey.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, today unveiled TotalCloud 2.0. This significant upgrade to Qualys’ AI-powered cloud native application protection platform (CNAPP) delivers a single prioritised view of cloud risk and is the first to extend its protection to SaaS applications.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security, and compliance solutions, today announced its award-winning suite of security solutions including Qualys Vulnerability Management, Detection and Response (VMDR), and TotalCloud are integrated natively with Oracle Cloud Infrastructure (OCI). Qualys TruRisk vulnerability and cyber risk reduction solutions are available on the Oracle Cloud Marketplace with built-in and one-click orchestration, enhancing the existing OCI Vulnerability Scanning Service-integrated Qualys experience.
Qualys Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security, and compliance solutions, today announced it is expanding Qualys CyberSecurity Asset Management to identify unmanaged and untrusted devices in real-time. Leveraging the Qualys Cloud Agent to continuously monitor the network, this passive discovery method complements scans, agents, and API-based discovery to build a comprehensive asset inventory, calculate the TruRisk of every asset, and eliminate risk based on business impact.
Leading Out-of-Home media company JCDecaux Australia has appointed Bronwyn Clementson to the newly created role of Executive General Manager – Commercial. Bronwyn will join the company’s nine-strong executive leadership team effective from 1 February 2024.
