DViCO today announced that it will not be seeking endorsement from Freeview (Australia). Although the products currently carry the Freeview UK logo and all marketing material currently displays this, it will remove that logo from materials and packaging used in Australia to avoid confusion.
Steve Xiao, managing director of Also Technology, the exclusive distributor in Australia for DViCO products, commented: “The DViCO products offer an exceptional all in one solution for the home media market. We don’t believe Australian consumers would want to miss out on the product’s abilities such as ad skipping which we believe would have to be disabled if we sought Freeview Australia endorsement.”
Freeview launched in October 2002 in the UK and provides free-to-air digital TV channels, radio stations and interactive services through an aerial. Freeview is managed by DTV Services Ltd, a company owned and run by its five shareholders - BBC, BSkyB, Channel 4, ITV and Arqiva.