AD2ONE, the global digital group, announced today that it has secured the exclusive advertising sales for share trading destination Egoli.com.au. Previously managed by Sensis MediaSmart, Egoli.com.au is in the top eight* of Australian stocks and shares websites due to the quality and timeliness of its trading news, views and ideas.
With 15,000 subscribers to its daily newsletter and around 40,000 unique visitors per month, Egoli.com.au has grown rapidly since it was established in 1996.
“We are looking to grow our advertising revenue by 50 per cent so that we can invest further to develop some new areas of the site and this is why we have chosen AD2ONE. We believe they deliver advertising solutions that deliver the best results in the business and finance space in this market,” said Stephen Grealy, Chief Operating Officer of Egoli.
Stephen Grealy said: “Egoli offers advertisers wanting to target share traders and other business professionals an ideal platform for communicating brand messages. We believe AD2ONE is the best partner to ensure our message reaches potential advertisers.”
Phil Duffield, Managing Director, AD2ONE said: “AD2ONE has built itself a reputation in the business and finance space and we are excited to be working with a leading light in Australian stocks and shares information like Egoli.com.au.”
Egoli.com.au will join AD2ONE’s growing portfolio of business and finance sites.
* According to HitWise in April 2008.
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. Sydney headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has four offices globally including London, Singapore and Dublin. There are ten Australian based staff.
AD2ONE Group is a market leader in digital media sales. Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results.
AD2ONE’S exclusive premium brands span many vertical sectors and include HotCopper, Best Restaurants, NRMA, Coles Online, AOL, WWE, Linked In, Expedia and Lonely Planet. Many of these brands were won from AD2ONE’S competitors in Australia.
For more information, please see www.ad2onegroup.com.au