Millward Brown Appoints Chief Client Officer for Australia

Millward Brown, a global leader in brand, media and communications research, today announced the promotion of Daren Poole to the newly-created position of Chief Client Officer (CCO) for Australia, effective 1 January 2010.

In this role, Daren will lead new business development and have national responsibility for Millward Brown client solutions including its online research service, Dynamic Logic, and media evaluation agency, Millward Brown Precis.

Daren brings over 13 years of international experience to the role, having worked with Millward Brown in the UK, Europe and Asia before joining Millward Brown Australia in February 2007 as Managing Director, Sydney.

Announcing the appointment, Ben Dixon, Managing Director, Millward Brown Australia, said: “Daren has done an outstanding job of leading the Sydney team over the past three years and his commitment to clients is second to none.

“Having someone of Daren’s calibre as CCO will facilitate a step-change in our business and bring us closer to our goal of being Australia’s leading evidence-based brand and communications consultancy,” Mr Dixon commented.


About Millward Brown

Millward Brown ( is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research.  Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services.  The company employs over 90 staff across Sydney and Melbourne, and has more than 78 offices in 51 countries.  Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments) and Dynamic Logic (the world leader in digital marketing effectiveness). Millward Brown is part of Kantar, WPP's insight, information and consultancy group.

Daren Poole