AD2ONE offers exclusive advertising access to top travel & financial websites
AD2ONE, the global digital group, has won the exclusive online advertising sales business for online accommodation specialist HotelClub and The Inside Trader. HotelClub, the operator of multiple branded sites was secured following a competitive pitch which saw AD2ONE beat Mediasmart and several other companies; while Insider Trader, a leading stockbroking and trading website has replaced its incumbent agency Top Stocks.
According to Phil Duffield, Managing Director, AD2ONE: “HotelClub and The Inside Trader are just two of a number of fantastic deals we have won recently. AD2ONE is certainly punching above its weight in this tough economic market, which I believe is due to us becoming known for our relentless focus on achieving business objectives for advertisers and publishers.”
“Our monetisation strategy for The Inside Trader is to increase the quality and relevance of the content for our loyal following of 40,000 active traders on our very successful web property. We believe that AD2ONE is the only company for the job,” said Keith Nielsen, CEO and founder of The Inside Trader.
Sean Smith, Global CRM & Online Manager, HotelClub commented: “Building a partner marketing platform to monetise HotelClub’s rich online & data assets is an important new initiative for this online business. The time is right to introduce advertising in a way that enhances and complements our online travel brand, whilst offering a great opportunity for marketers to reach a large, loyal and engaged audience who are planning to travel in the next twelve months.”
HotelClub will join AD2ONE’s existing portfolio of travel sites which include LonelyPlanet.com, the trusted companion for a generation of independent travellers, Expedia.com.au, the world’s largest online travel company, Wotif Group, which operates lastminute.com.au, travel.com.au and Wotif.com as well as PleaseTakeMeTo.com, a media rich travel resource about Australia.
The Inside Trader will join AD2ONE’s growing business and finance channel, which already includes stock market forum www.HotCopper.com.au, Australia’s leading independent financial product comparison site, www.infochoice.com.au, one of Australia’s leading online publishers of business and finance information, www.thefinancialarena.com.au, Australia’s most comprehensive investor education community, www.invested.com.au and www.linkedin.com, the leading global social media site for business professionals.
Established in 1996, HotelClub provides consumers with over 55,000 accommodation choices in over 6, 400 cities worldwide throughout 134 countries.
Owned by Equilibrium Enterprises, www.theinsidetrader.com.au operates a subscription based advice network for people who want to trade on the stock market. The Inside Trader researches and reports on the consensus view of stockbroker recommendations, directors buying and selling their own stocks and the Nielsen Supply Demand Indicator. The financial publisher also provides a weekly free service called ‘Stock Pick of the Week’ that is emailed to users.
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. Sydney headquartered AD2ONE offers fully integrated advertising solutionsto marketers.
The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has four offices globally including London, Singapore and Dublin. There are ten Australian based staff.
AD2ONE Group is a market leader in digital media sales. Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results.
AD2ONE’S exclusive premium brands span many vertical sectors and include HotCopper, Best Restaurants, NRMA, ninemonths, Beauty Heaven, WWE, Linked In, Expedia and Lonely Planet. Many of these brands were won from AD2ONE’S competitors in Australia.
For more information, please see www.ad2onegroup.com.au
HotelClub is a global accommodation specialist operating the following websites: HotelClub.com - bookings up to 12 months in advance and RatesToGo.com – bookings up to 28 days in advance.
HotelClub offers users the choice of over 55,000 hotels in over 130 countries worldwide. HotelClub is available in fourteen languages – Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Swedish and Thai. HotelClub is truly global offering its customers access through country specific websites.
HotelClub is part of Orbitz Worldwide.