 AD2ONE scores hat trick with Fat Prophets, Shopping.com & eBuddy wins

AD2ONE offers exclusive advertising access to top business & consumer sites

AD2ONE, the global digital group, has won three new clients and will now provide exclusive online advertising access to the world’s leading independent stock market research house, Fat Prophets, the eBay owned pioneer of online comparison shopping, Shopping.com and the world's first, independent, web browser-based instant messaging (IM) service and now a popular IM aggregator, eBuddy.  All three clients were won in competitive pitches recently.

According to Phil Duffield, Managing Director, AD2ONE: “AD2ONE’s recent hat trick of client wins shows that we are still kicking goals and winning great premium publishers, despite this challenging market. I believe this is due to our reputation for relentlessly focusing on achieving business objectives for advertisers and publishers.”

Shopping.com was won in a competitive pitch. It is one of the fastest growing shopping destinations on the internet averaging in excess of 1 million unique visitors per month in Australia (according to Nielsen NetRatings)

“Shopping.com’s key objective is to enable consumers everywhere to use the power of information to find, compare and buy anything. Advertising plays an important role in driving revenue and helping consumers by providing greater choice. Shopping.com chose AD2ONE to provide exclusive advertising to the site because of their experience with other popular consumer sites including Lonely Planet, Expedia and Lastminute.com.au and because of their ability to deliver,” said Adam Canter from Shopping.com.

AD2ONE will be providing exclusive advertising access to Fat Prophets range of financial sites including www.fatprophets.com.au, www.aireview.com.au and www.marcustoday.com.au.

According to Patrick Ganley Chief Operating Officer of Fat Prophets, the company attracts a new breed of Do-It-Yourself investors and the company provides them with independent stock market advice they can trust.

“Our mission is to make our members’ investments as FAT as possible and in order to invest in our continually evolving intelligence gathering processes and resources, we need to generate healthy revenues from our websites,” said Patrick of Fat Prophets. “That is where AD2ONE comes in and we’ve selected them because of their demonstrated expertise in our market with finance sites HotCopper and The Financial Arena.”

Fat Prophets will join AD2ONE’s growing portfolio of business and finance sites which include leading stockbroking and trading website The Inside Trader, stock market forum www.HotCopper.com.au, Australia’s leading independent financial product comparison site, www.infochoice.com.au, one of Australia’s leading online publishers of business and finance information, www.thefinancialarena.com.au, Australia’s most comprehensive investor education community, www.invested.com.au and www.linkedin.com, the leading global social media site for business professionals. 

According to eBuddy’s CEO, Jan-Joost Rueb, the company’s objective was to monetise its popular IM aggregator site and to create revenue streams to enable it to develop new and better communications products for its young consumers.

“Our technology enables over 20 million of monthly global visitors with AOL, Google Talk, MSN, MySpace, Facebook, ICQ and Yahoo Messenger accounts to chat free of charge in one aggregated interface without having to download or install any application on their computer. Millions of monthly users also access eBuddy on their mobile phone and therefore we wanted to maximise the opportunity to target them with relevant marketing messages,” said Rueb, eBuddy.


About AD2ONE

AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. Sydney headquartered AD2ONE offers fully integrated advertising solutionsto marketers.

The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has four offices globally including London, Singapore and Dublin. There are ten Australian based staff.

AD2ONE Group is a market leader in digital media sales. Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results.

AD2ONE’S exclusive premium brands span many vertical sectors and include HotCopper, Best Restaurants, NRMA, ninemonths, Beauty Heaven, WWE, Linked In, Expedia and Lonely Planet. Many of these brands were won from AD2ONE’S competitors in Australia.

For more information, please see www.ad2onegroup.com.au