Flossie.com, Australia’s first female-centric masthead network has continued its expansion, announcing today that Mia Freedman’s popular “Mama Mia” site has appointed Flossie to manage all its site advertising. The announcement brings the total number of Australian sites under the Flossie masthead network to 48.
Flossie.com has also announced the launch of six channels across the masthead network which reflects the different stages, ages and interests of women. The channels include Fashion Flossie, Healthy Flossie, Mama Flossie, Professional Flossie, Lifestyle Flossie and Social Flossie.
According to Jenene Freer Crossan, CEO of Flossie.com, the new channels are already proving appealing to both consumers and advertisers alike.
“Our ability to comprehensively reach women of all stages and ages of life makes the value proposition very strong for marketers. The addition of exceptional sites such as Mama Mia to our masthead network will allow us to continue to carve our position as the leading female centric destination online for Australian women.
“Though it’s only one month since we’ve launched in Australia, we’re already finding FMCG advertisers in particular are exploring the full potential of Flossie.com and making the most of the more creative opportunities we can offer to them,” said Ms Freer Crossan.
The Flossie Channels
The six Flossie Channels cover a broad range of interests for women including:
•1. Socialflossie.com provides women with a guide to the good life, providing a finger on the pulse of the vast and ever-changing world of entertainment. From music, film and TV, celebrities, gossip, dating and more.
•2. Lifestyleflossie.com is all about inspired living made easy. It covers food and wine, gardening, home ideas, craft and design, weddings, travel and eco-living, as well as fashion and beauty.
•3. professionalflossie.com delivers information and inspiration on women in business, education and personal development, technology and trends, executive style, careers and personal finance.
•4. mamaflossie.com delivers a new take on motherhood that is funny, irreverent and real. It covers stories and information about pregnancy + birth, parenthood, babies, toddlers, kids and teens.
•5. Healthyflossie.com is for women seeking information and inspiration for health and wellbeing. It covers women’s health and the health of her family; nutrition, diet, fitness and sexual health.
•6. Fashionflossie.com is all about fashion, shoes and accessories, the latest makeup, hair and beauty products. It delivers a candid, refreshingly honest and approachable opinion and endless inspiration on what to buy, when and where.
About Mama Mia
Mama Mia is written by Mia Freedman, a Sydney based writer, author, blogger, social commentator and journalist. She currently writes a weekly column for Sunday Life Magazine which is inserted into the Sun Herald and Sunday Age. In September 2009 Ms Freedman will launch her latest book, Mama Mia: A Memoir Of Mistakes, Magazines & Motherhood. Previously she has been Editor-in-Chief of Cleo, Cosmo and Dolly magazines amongst others, and a senior executive at Nine Network.
About The Flossie Media Group
The Flossie Media Group is focused solely on engaging women with the content they desire and linking advertisers with the women they want to target. The group brings together the ‘Best of the Best’ of female centric websites through its masthead site www.flossie.com.
The company is privately owned, backed with investment from private equity company Movac Investment. Movac Investment was the original investment team for Trade Me, a company that sold for just under $1b to Fairfax. Lloyd Morrison, who is another key Flossie shareholder, is considered one of New Zealand’s leading businessmen and investors and is a shareholder and original investor of nzgirl Ltd (New Zealand’s largest online magazine, also owned by Flossie Media Group).