 AD2ONE secures Coles online advertising business

Following a competitive pitch, AD2ONE, the global digital group, has won the exclusive third party online advertising rights for Coles Online, Australia’s leading online grocery, fresh food and liquor retailer.  With contracts being signed this week, AD2ONE will start work with Coles Online on September 1st 2009. 

Phil Duffield, Managing Director, AD2ONE said: “AD2ONE is going from strength to strength and securing the account with a major force in online grocery shopping like Coles Online further boosts our credentials in the consumer space.”

Coles Online will join AD2ONE’s growing portfolio of consumer sites which include Shopping.com, eBuddy, Best Restaurants, NRMA, Expedia, Lonely Planet , LastMinute.com.au and Travel.com.au.

  Duncan Kirk, Head of Merchandising and Marketing, Coles Online said: “Coles Online selected Ad2one based on their team’s proven experience in this consumer sector. We believe they have an excellent knowledge of the online marketplace and also believe Coles Online to be a perfect fit with their portfolio of clients.  This fit, and their experience, was critical in our decision to partner with Ad2one.”

Online shopping is continuing to grow in popularity as Australians seek ways to save time and cash in the current challenging economic conditions.



AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers.  Sydney headquartered AD2ONE offers fully integrated advertising solutions to marketers.

The global AD2ONE group has been established since 2000 and was launched in Australia in 2004.  The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has four offices globally including London, Singapore and Dublin.  There are ten Australian based staff.

AD2ONE Group is a market leader in digital media sales.  Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results. 

AD2ONE’S exclusive premium brands span many vertical sectors and include HotCopper, Best Restaurants, NRMA, ninemonths, Beauty Heaven, WWE, Linked In, Expedia and Lonely Planet.  Many of these brands were won from AD2ONE’S competitors in Australia.

For more information, please see www.ad2onegroup.com.au



Coles Online is Australia’s biggest full range online grocery retailer, providing a convenient, time-saving and hassle-free shopping experience. Operating initially in just the Sydney and Melbourne metropolitan markets, Coles Online has expanded into SE QLD, ACT, Perth and Adelaide in the last 12 months as consumer demand for home delivery grocery shopping continues to explode in Australia.

Customers are able to complete their grocery shopping in ten minutes from the comfort of their home, and Coles dedicated personal shoppers carefully select the best quality, freshest product available. The benefits of shopping in a Coles Supermarket such as great weekly specials, fuel vouchers, Flybuys and an extensive range are all available to the Coles Online shopper, as well as online exclusive promotions and great value fruit and veggie boxes.

Over 250,000 customers throughout Australia are registered on the site including traditional grocery customers, community groups and businesses, all looking to enjoy the convenience and value of shopping with Coles Online.