Digital Group Expands Due to Strong Demand in New Zealand
Global digital group, AD2ONE has responded to strong demand for its digital advertising sales services in New Zealand by opening a new office in Auckland this week. It is the firm’s sixth international city location and follows the opening of its Melbourne office last year and its Singapore office in 2008. Lisa Ison, formerly of MSN New Zealand has been appointed as AD2ONE’s Country Manager to firmly establish its presence in New Zealand.
AD2ONE has existing relationships with New Zealand clients, including Lonely Planet, LinkedIn and Expedia. The fast growing digital group is already believed to be working on a number of new opportunities with New Zealand prospects. Lisa Ison will report to the Asia Pacific Managing Director Phil Duffield, who is based at the regional headquarters in Sydney and is excited at the prospect of working with clients across the Tasman.
“AD2ONE just keeps on growing and I firmly believe that this is because we are renowned for getting outstanding results for online publishers who want to increase revenue and marketers who want to resonate with online consumers. We are seeing healthy demand in New Zealand, which is why we decided now is the time to make our move into Auckland,” said Phil Duffield.
Lisa Ison was formerly a Senior Account Manager with MSN New Zealand for over two years and before that she worked for Fairfax Magazines as an Agency Account Manager. Her new role at AD2ONE will be to launch the New Zealand operation; to recruit local staff and to develop and implement strategies that will shape future business delivery and to provide the best possible service and information to stakeholders.
"Our new Auckland CBD office will be able to service existing and new AD2ONE clients in New Zealand, headed up by the highly experienced , Lisa Ison,” concluded Phil Duffield.
Last year, AD2ONE grew 14 per cent (year on year) despite the challenging economic market and has taken on a record 15 new clients since last January across various vertical sectors including travel, consumer as well as business and finance. AD2ONE provides exclusive advertising access to premium vertical brands such as Lonely Planet, Expedia, LinkedIN, Reuters, Coles Online, AOL and HotCopper for Australia’s leading agencies, marketers and publishers.
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. Sydney headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has six offices globally including London, Singapore, Dublin, Sydney, Melbourne and Auckland. There are eleven Australian based staff.
AD2ONE Group is a market leader in digital media sales. Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results.
AD2ONE’S exclusive premium brands span many vertical sectors and include HotCopper, Best Restaurants, NRMA, ninemonths, Beauty Heaven, WWE, Linked In, Expedia and Lonely Planet. Many of these brands were won from AD2ONE’S competitors in Australia.
For more information, please see www.ad2onegroup.com.au