Dynamic Logic, the online research business operated by Millward Brown, today announced the appointment of Adam Hayes as Manager, Digital Solutions.
Adam will focus on streamlining research implementation and building strong relationships with advertiser, agency and publisher clients who utilise Dynamic Logic’s industry-leading services to measure online and cross-media marketing effectiveness.
Adam brings to the role 14 years of experience in the media and marketing sector, including three years as Senior Client Services Manager for Dynamic Logic in Europe.
Since opening its doors in Australia in early 2009, Dynamic Logic has undertaken research on behalf of 21 brands, 18 publishers and advertising networks, and 10 agencies across a wide range of categories including retail, FMCG, automotive, telecommunications, finance, travel and tourism, health, technology, and consumer electronics.
Commenting on the appointment, Millward Brown’s Director of Digital Solutions, Mark Henning, said:
“Dynamic Logic had an extremely strong first year in Australia and we plan to build on this success in 2010. Adam’s appointment as a dedicated account manager will help ensure we continue to deliver great service to our clients and gain a deeper understanding of their needs. We are delighted to welcome Adam to the team and are excited by the opportunity to draw on his experience with Dynamic Logic in Europe.”
About Dynamic Logic
Dynamic Logic, a Millward Brown company, is a leading research company with expertise in measuring advertising and marketing effectiveness. Founded in 1999, Dynamic Logic pioneered the concept of evaluating the branding impact of Internet advertising and has led the market in establishing standards in digital advertising and marketing campaign evaluation ever since. Today, Dynamic Logic is also a respected thought leader in the cross-media measurement arena.
Worldwide, Dynamic Logic has completed over 4,000 AdIndex® studies, over 260 online creative pre-tests, and more than 200 cross-media studies.