MIA launches Device Digital

New division provides agencies & brands with strategic mobile solutions expertise

Australian mobile internet solutions provider, MIA International has launched Device Digital, a new division which will partner with advertising and media agencies to help them deliver effective mobile solutions for their clients. 

The division was launched by MIA to address the burgeoning demand for specialist skills and support for agencies and brands wanting mobility solutions for a multitude of devices.  Device Digital is already working on a number of exciting Android, iPhone and iPad app development projects for leading advertising and media agencies and top Australian brands.

MIA CEO Richard Mergler commented: “Device Digital is specifically positioned to offer agencies and brands strategic mobile solutions expertise. MIA had a very strong 2009 and 2010 is already shaping up to be a very strong growth year for the company too, both in Australia as well as the UK and US. We are very excited about our new venture and we’re already starting to talk to agencies and brands about our new offerings.”

Richard Mergler added: “We are particularly passionate about Google’s Android platform, which has gained considerable momentum and amazing growth in the last quarter globally.  Google’s Android Market application storefront now has more than 38,000 apps and 60,000 new Android devices are being activated daily – the opportunity for Australian brands and agencies to tap into this growth is clear.”


About MIA

MIA sets the global standard for mobile platform technology and innovation. It is a provider of proven technology that enables the successful delivery of mobile assets to all devices, across any network in any format. MIA technology delivers a superior customer experience, reduced costs and increased revenue to its clients.

MIA was founded in 2003 delivering mobile internet solutions and now has over 1700 live sites operating across the globe. MIA works with all of Australia’s leading carriers and enjoys longstanding customer partnerships.


Richard Mergler, CEO, MIA International