Now provides access to Aussie grocery buyers through food advertising network
Global digital group, AD2ONE has been appointed by the world’s leading online food advertising network, Gourmet Ads (www.gourmetads.com) to provide exclusive advertising access to millions of mainly female Australian grocery buyers online via its vast collection of quality small and large foodwebsites. With a strong presence in the US, Canada, the UK and more recently Australia, Gourmet Ads specialises in reaching the grocery buyer online by managing advertising next to recipes online.
Gourmet Ads will join AD2ONE’s highly successful lifestyle channel focusing on delivering branding campaigns, particularly in the food, grocery and FMCG sectors, to drive sales and customer acquisition.
The Gourmet Ads network comprises of hundreds of editorially selected cooking based sites and features recipe websites, video food sites, food blogs and recipe search engines. These sites are where consumers are spending large amounts of time online researching recipes, making household meal decisions and developing their grocery shopping lists. Australian websites within its network include Tastydays.com.au, Chefspencil.com.au and Recipelover.com.au to name just a few.
“Gourmet Ads allows advertisers to engage with our unique audience of Australian women aged 25 to 55, who make the household’s buying decisions every day,” said Benjamin Christie, Founder and Managing Director, Gourmet Ads. “Apart from influencing just FMCG purchases, our grocery buying audience also influences automotive, financial and travel buying decisions for households.”
The Gourmet Ads Network provides food and wine publishers the ability to monetise their website or blog. Working with AD2ONE, Gourmet Ads now provides Australian publishers with a total end-to-end advertising solution without the need to have a third-party ad server.
Australian Managing Director Phil Duffield is delighted to welcome Gourmet Ads into AD2ONE’s successful consumer portfolio, which also includes Coles Online, Best Restaurants and Lastminute.
“Gourmet Ads has created a great business model, which has helped to monetise big and small food and drink related websites globally. We are really pleased to be working with such a successful grocery brand aggregator as this really widens our scope to include some of the world’s most influential ‘long-tail’ food and drink websites,” said Phil Duffield, Managing Director, AD2ONE Australasia.
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. Sydney headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has six offices globally including London, Singapore, Dublin, Sydney, Melbourne and Auckland. There are eleven Australian based staff.
AD2ONE Group is a market leader in digital media sales. Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results.
AD2ONE’S exclusive premium brands span many vertical sectors and include HotCopper, Reuters, AOL, Best Restaurants, WWE, LinkedIN (NZ), Expedia and Lonely Planet. Many of these brands were won from AD2ONE’S competitors in Australia.
For more information, please see www.ad2onegroup.com.au
Phil Duffield, Australian Managing Director, AD2ONE