Lonely Planet renews digital ad sales contract with AD2ONE

AD2ONE Signs New Deal with Iconic Travel Publisher

Global digital group, AD2ONE has signed up Lonely Planet for a new one year deal to exclusively sell digital advertising on behalf of the iconic global travel publisher in Australia. AD2ONE has provided exclusive advertising access to the premium travel brand’s digital division since 2005. 

Lonely Planet has been the trusted advisor to travellers world-wide since 1972, and is rapidly evolving as a leader in travel content and services across a range of digital platforms. Its commitment to helping people understand and experience the world, coupled with editorial integrity are some of the reasons why LonelyPlanet.com attracts over six million visitors per month globally.

www.LonelyPlanet.com features travel information, tips and advice for nearly every country in the world.  For the Australian market, AD2ONE has developed some innovative advertising solutions for Lonely Planet in the past year, including VISA Cross Boarders and Tourism Northern Territory Trip Planner.  Regular advertisers on Lonely Planet’s Australian site include Tourism Bodies, Financial Institutions and Airlines.

“Travellers needs are changing and they are seeking information, tools and services across a range of different channels, often using traditional guidebooks in conjunction with the internet, the online community and increasingly via mobile devices.   Content on our website is updated 24/7 and we are constantly refining what we do, adding features and new services to our site to connect with new audiences,” said Kelly Brough, Global Digital Director, Lonely Planet.

“We are very excited to be working with the team at AD2ONE again this year, and we are looking forward to them delivering great results for Lonely Planet,” continued Kelly.

Australian Managing Director Phil Duffield is delighted to continue the relationship with Lonely Planet in AD2ONE’s successful travel and leisure portfolio for another year, which also includes Expedia, the world’s largest online travel company, Wotif Group, which operates Lastminute.com.au, Travel.com.au and Wotif.com as well as PleaseTakeMeTo.com and HotelClub.

“Lonely Planet has an established reputation for helping people get to the heart of a place, whether it’s a long trip or a local adventure. We are thrilled to have signed them up for another twelve months,” said Phil Duffield, Managing Director, AD2ONE Australasia.

“AD2ONE has real longevity with our travel publisher clients and it’s our ongoing sales success with the leading online travel brands that truly differentiates us from the rest of the market. We have a reputation for getting amazing results for online travel publishers, whose objective it is to increase their revenue,” said Phil Duffield.

AD2ONE has had an incredible year so far and the growing digital agency has achieved 25 per cent year on year growth.



AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers.  Sydney headquartered AD2ONE offers fully integrated advertising solutions to marketers.

The global AD2ONE group has been established since 2000 and was launched in Australia in 2004.  The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has six offices globally including London, Singapore, Dublin, Sydney, Melbourne and Auckland.  There are eleven Australian based staff.

AD2ONE Group is a market leader in digital media sales.  Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results. 

AD2ONE’S exclusive premium brands span many vertical sectors and include HotCopper, Reuters, AOL, Best Restaurants, NRMA, ninemonths, Beauty Heaven, WWE, LinkedIN (NZ), Expedia and Lonely Planet.  Many of these brands were won from AD2ONE’S competitors in Australia.

For more information, please see www.ad2onegroup.com.au


Lonely Planet is the leading global travel information company. It is renowned for its first-hand approach, up-to-date maps and commitment to providing the best information for travellers. Lonely Planet covers the must-see spots, but also encourages travellers to get off the beaten track and understand more of the nature, culture and environment in each destination. Lonely Planet currently has more than 360 writers, researchers and photographers and produces around 500 trustworthy and inspiring books, innovative downloadable digital guides, an award-winning website, wireless applications and cutting-edge television programmes. Lonely Planet was founded after Tony and Maureen Wheeler left London and hit the road in search of adventure in 1972. They travelled overland across Asia and landed in Australia where, due to incessant questions from would-be travellers, they compiled their journey notes and stapled together their first travel guide, Across Asia on the Cheap. Lonelyplanet.com