Millward Brown, one of the world leaders in brand, advertising, communications and media research, today announced Martin Attwood has joined the Company as Senior Account Director.
Based in Melbourne, Martin will lead accounts across the business and utilise his client-side experience to ensure Millward Brown continues to deliver the most relevant and actionable research.
Martin has close to 20 years’ research experience in both in-house and agency environments, including six years with Millward Brown in Australia and in the UK. Most recently, he was Consumer and Shopper Insights Manager for Schweppes Australia, working closely with the sales and marketing teams to represent the voice of the consumer and shopper in the commercial decision making process.
Commenting on the appointment Sam Almutair, Melbourne Client Service Director for Millward Brown, said: “We are delighted to welcome Martin back to Millward Brown. Martin’s depth of experience strengthens our ability to deliver client-focused insights and will support the continued growth of Millward Brown in Melbourne.”
About Millward Brown
Millward Brown (www.millwardbrown.com) is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. The company employs over 90 staff across Sydney and Melbourne, and has more than 78 offices in 51 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments) and Dynamic Logic (the world leader in digital marketing effectiveness). Millward Brown is part of Kantar, WPP's insight, information and consultancy group.