Firefly lights up with new appointments

Millward Brown Firefly, the qualitative research division of Millward Brown, today announced the appointment of Vanessa Morrison as Senior Account Director and Anna Kellerman as Account Director.

Vanessa and Anna bring strong strategic thinking and finely tuned qualitative skills that will strengthen Firefly’s expertise in all matters of brand and advertising development research.

Vanessa Morrison brings to the role over 15 years’ experience in advertising, brand consultancy and qualitative research.  Initially training as a strategic planner with Leo Burnett in the UK, Vanessa worked with DDB in Sydney before returning to the UK to join the board of Euro RSCG Wnek Gosper.  In 2002 she settled in Sydney and began providing planning and qualitative research insights to a range of companies.

Anna Kellerman is a qualitative research specialist with 12 years of experience in Australian and European markets.  Anna established a successful strategic brand consultancy in Australia with clients including 3M, The Leading Edge and AC Nielsen, and then in Madrid with clients including Kraft, SCA and a range of agencies across Europe.  Previously, she worked for Millward Brown Firefly in Melbourne and for Galileo Kaleidoscope.

Pam Ingall, Director of Millward Brown Firefly, said:  “We are thrilled to have Vanessa and Anna join the Firefly team.  With her agency background, Vanessa will add a strategic planner’s view to the research which will enhance the creative development process, while Anna returns to Firefly with a proven track record of providing her clients with advice that adds real value to their business.”

Firefly is Millward Brown’s qualitative brand that uses a variety of techniques to unlock a deeper understanding of consumer beliefs and behaviours.


About Millward Brown

Millward Brown ( is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research.  Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services.  The company employs over 90 staff across Sydney and Melbourne, and has more than 78 offices in 51 countries. 

Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments) and Dynamic Logic (the world leader in digital marketing effectiveness). Millward Brown is part of Kantar, WPP's insight, information and consultancy group.

Anna KellermanVanessa Morrison