Millward Brown Firefly, the qualitative research division of Millward Brown, today announced the appointment of Peter Foster as Senior Account Director for Firefly in Melbourne.
Peter brings over 13 years of international research experience to the role and will assist Firefly to provide relevant and practical insights into consumer beliefs and behaviours for a range of high-profile Australian clients.
Previously, Peter was the Dubai-based Regional Group Account Director for Qualitative at TNS Media Intelligence, a sister company of Millward Brown, working with clients including Nestle, Samsung, The Brand Union and MBC network.
Peter joined TNS from Millward Brown where he was Vice-President of the Company’s Global Media Practice in the United Kingdom and Europe. In the UK, he has also held roles with Carat International and 2CV Research, a boutique youth-focused research agency.
Pamela Ingall, Director of Millward Brown Firefly, said: “We are thrilled that Peter is returning to Millward Brown and will apply his research expertise and leadership to Firefly clients in Melbourne. Peter brings specialised research expertise in media to help clients improve the quality of their media choice and planning.”
About Millward Brown
Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. Millward Brown has more than 78 offices in 51 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), The Neuroscience Practice (using neuroscience to enhance traditional research techniques), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments) and Dynamic Logic (the world leader in digital marketing effectiveness). Millward Brown is part of Kantar, WPP's insight division.