Scheduled review of Mobile Premium Services Code announced


Public Comments Invited by 30 July

Communications Alliance, the peak body for the Australian communications industry, today announced the scheduled review of the Mobile Premium Services Code and called for comments from interested parties.

The Mobile Premium Services Code and Guideline (C637:2009) was registered by the Australian Communications and Media Authority in May 2009 and came into effect on 1 July 2009, with a review of the Code scheduled for July 2010.

Stakeholders are invited to contribute to the review and comment on the Code’s operation and impact on customer outcomes over the past 12 months.

Submissions received during the public comment period will be considered by a stakeholder committee representing industry, consumers and regulators.  The review committee will then make a recommendation on whether there is a need to revise the Mobile Premium Services Code.

According to Communications Alliance CEO John Stanton, a significant reduction in the volume of complaints to the Telecommunications Industry Ombudsman (TIO) about Mobile Premium Services is indicative of the early success of the Code.

“The communications industry actively supported the introduction of the Mobile Premium Service Code and its commitment to meeting the obligations of the Code has resulted in a significant drop in complaints.  Consumers now benefit from a range of protections including tighter advertising controls, double opt-in, and improved customer service and complaint handling.”

“Telecommunications Industry Ombudsman (TIO) statistics show a 65 per cent reduction in mobile premium services complaint issues from July 2009 to May 2010 and complaints have been on a downward trend each quarter since the Code became operational,” Mr Stanton said.

Commenting on the recent Australian Communications and Media Authority (ACMA) report, Community research into attitudes towards the use of mobile payment services, Mr Stanton said: “The ACMA’s research will help inform the review of the Mobile Premium Services Code and provides interesting insights into consumer awareness of protections currently available.”

The public comment period for the Mobile Premium Service Code will close at 5pm (AEST) on Friday 30 July.  For further information visit: http://commsalliance.com.au/Documents/Documents-under-Review

The Mobile Premium Services Code aims to establish appropriate community safeguards and customer service requirements for Mobile Premium Services.  It can be downloaded from the Communications Alliance website: http://www.commsalliance.com.au/Documents/consumers

Consumer information about Mobile Premium Services is available from: www.19sms.com.au

About Communications Alliance

Communications Alliance is the peak body for the Australian communications industry.  It presents a unified voice for its members in public policy, facilitates industry solutions to industry issues, and provides up-to-date information on industry issues.  Communications Alliance is also leading the industry's response to the National Broadband Network implementation.  For further information see www.commsalliance.com.au