Brocade Appoints Networking Industry Veteran to Lead Enterprise Segment in Asia Pacific

Edgar Dias Chartered to Drive Business across Key Enterprise Verticals throughout Asia Pacific  

Brocade® (NASDAQ: BRCD) today announced that it has appointed Edgar Dias as regional director of Enterprise Business for Asia Pacific (APAC). Dias will be based in Singapore and will lead the company’s enterprise strategy and manage its direct-touch sales force.

A key charter for Dias will be to develop and execute strategies, programs designed to grow Brocade’s business of its enterprise networking portfolio in APAC across a number of Enterprise verticals specifically Government, Media and Entertainment, High Performance Computing, Education and Healthcare. Industry research firm IDC predicts that the enterprise networking market in APAC will be about $10.6 billion in 2011 growing to more than $13.5 billion by 2014.(1)

Prior to joining Brocade, Dias served as sales director at Juniper Networks where he was responsible for its Campus and Data Centre businesses. Before that, Dias spent 10 years at Nortel Networks where he was responsible for sales of its data communications product portfolio across Asia, Middle East and Africa. 

 “Edgar’s 15 years of industry experience gives him an intimate understanding of the APAC enterprise business climate and the enterprise networking segment,” said Deb Dutta, vice president of Brocade Asia Pacific. “I am confident that he will add strategic depth to this role and will strengthen our executive bench in APAC.”

“There are signs of real momentum for Brocade in the Asia Pacific enterprise market in both our traditional storage networking business as well as our newer IP/Ethernet networking business” said Dias. “My role is to promote the value of our Brocade One unified network strategy and portfolio to enterprise customers across this region that serves as a strategic foundation for Brocade’s growth overall.”

(1)     IDC: Worldwide Enterprise Network Infrastructure 2010–2014 Forecast (February 2010)

About Brocade

Brocade® (Nasdaq: BRCD) develops extraordinary networking solutions that enable today’s complex, data-intensive businesses to optimise information connectivity and maximise the business value of their data. For more information, visit


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1. Datacentre Transformation / Virtualisation, IDC Asia/Pacific, Oct 1, 2010

2. Verizon, China Telecom and NTT announcements on Computerworld HK – Oct 2010