Brocade expands distribution network in Australia through Avnet

Avnet to Distribute Brocade High-Performance IP Networking Solutions to Local Channel Partners

Brocade (Nasdaq: BRCD) and Avnet Technology Solutions, a solutions distributor of enterprise computing products, software and services, and an operating group of Avnet, Inc. (NYSE: AVT), today announced the extension of their global distribution agreement to include Avnet Pacific Pty Ltd in Australia.

Avnet will now distribute Brocade’s enterprise IP networking solutions to its resellers across the country.  The partnership extends Brocade’s coverage in Australia’s information communications technology (ICT) market, and enables Brocade to leverage Avnet’s extensive networking knowledge and support expertise.

“Over the past decade, Avnet and Brocade have enjoyed a successful global partnership, so to extend this relationship geographically makes sense,” said Gavin Lawless, vice president and general manager of Avnet Partner Solutions Australia.  “Combining a proven and profitable distribution strategy with great technology products ensures we can continue to accelerate our partners’ ability to position IP networking solutions anywhere in their customers’ network.”

Brocade network solutions are uniquely designed to enable the deployment of virtualisation and cloud based architectures in all parts of a customer’s network.  Avnet’s technical and sales support will help resellers understand how Brocade’s extensive portfolio of IP networking products allow customers to deploy new business and IT capabilities, while protecting existing investments, reducing cost of ownership and enhancing business continuity and security.

Brocade’s channel strategy complements Avnet’s solution distribution positioning, with initiatives already in place to support the ongoing development of finance, logistic, marketing, services and technical channel-ready programs.

“As we continue to build our distribution circle in Australia and expand the reach of our Alliance Partner Network (APN) program, we are pleased to extend the availability of our offerings through Avnet,” said Graham Shultz, regional director of Australia & New Zealand at Brocade. “This partnership will help us focus on the delivery and implementation of business critical networks that meet the evolving needs of our customers.”  

About Brocade

Brocade (Nasdaq: BRCD) develops extraordinary networking solutions that enable today’s complex, data-intensive businesses to optimize information connectivity and maximize the business value of their data. For more information, visit

About Avnet Technology Solutions

As a global IT solutions distributor, Avnet Technology Solutions collaborates with its customers and suppliers to create and deliver effective solutions that address the business challenges of their end-user customers locally and around the world. For fiscal year 2010, the group served customers in more than 70 countries and generated US $8.19 billion in annual revenue. Avnet Technology Solutions ( is an operating group of Avnet, Inc.

About Avnet

Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers in more than 70 countries worldwide. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of more than 100,000 customers by providing cost-effective, value-added services and solutions. For the fiscal year ended July 3, 2010, Avnet generated revenue of $19.16 billion. For more information, visit