Dimension Data reveals brand refresh

Reflects a consistently high level of service across the world

Dimension Data, the US$4.7 billion global IT services and solutions provider today unveiled its refreshed brand identity, and at the same time announced that its Asian subsidiary, Datacraft, has been rebranded to Dimension Data.

The company’s decision to refresh its corporate identity is in line with its business strategy to provide more services-centric solutions consistently across multiple technologies and geographies. The Group is currently expanding its service delivery infrastructure and capabilities to create a more consistent and seamless client experience.

Dimension Data Australia CEO, Steve Nola, said, “Our evolution to provide more service centric solutions presented us with the opportunity to refresh the brand to ensure it supports our business strategy and positions us for the future.”

“The ‘brand refresh’ has been a three-year process, which started out with extensive research of Dimension Data’s own internal and external stakeholders – including employees, suppliers, analysts and clients – to better understand not only how our company is perceived, but also what our stakeholders expect from us today and in the future,” he explained. “Our new corporate brand identity is designed to better reflect Dimension Data’s role in providing consistent end-to-end services across multiple geographies and multiple vendors.”

“This is more than a simple colour change. Our brand has stood the test of time over the past 28 years and helped us to grow into the highly successful, global business we are today.  Rather than radically change the logo, we have updated it and the other visual expressions of the brand to better align to our business journey and be more relevant and credible in today’s marketplace,” he continued. 

Mr. Nola also pointed out that the refresh initiative is not linked to the fact that NTT acquired the company in October last year.

With Datacraft transitioning its brand to Dimension Data at the same time, Dimension Data now has a consistent brand for its Systems Integration business across all 49 countries on five continents around the world.

“We have listened to what our clients told us.  Our refreshed brand symbolises the commitment of our employees to our clients and the collective energy of the Group. Our technical expertise, quality of work, friendliness and professionalism are cited by our clients in our client surveys as outstanding and stand out as differentiators in the marketplace. This is why we continue to invest in our people through developing technical skills and capability to drive consistent, high quality execution for our clients,” said Mr. Nola.

Dimension Data will launch its refreshed brand using digital channels via social media on a “follow-the-sun‟ basis. From this morning, starting in New Zealand and Australia, social media teams began uploading footage and photos of the events and activities leading up to the launch and launch events across the globe to create a 24-hour stream of information. To read the latest news and information and join in the conversation, follow Dimension Data on Twitter and Facebook (www.facebook.com/DimensionData, www.facebook.com/DimensionDataAustralia, www.twitter.com/DimensionData and www.twitter.com/DimensionDataAU).

The new Dimension Data logoThe new Dimension Data logo-ENDS-

 About Dimension Data

Founded in 1983, Dimension Data plc is an ICT services and solutions provider that uses its technology expertise, global service delivery capability, and entrepreneurial spirit to accelerate the business ambitions of its clients. Dimension Data is a member of the NTT Group. www.dimensiondata.com