AD2ONE adds shares, travel and music to New Zealand portfolio

AD2ONE has significantly expanded its advertising inventory in New Zealand, with the global digital agency signing exclusive partnership agreements with Findata, Bookabach and Grooveshark.

“These sites attract over 300,000 New Zealand visitors, with a broad demographic spread,” said Lisa Ison, AD2ONE’s New Zealand Country Manger. “That means we can offer advertisers the ability to serve messages to their precise target markets.”

AD2ONE’s technology analyses online behaviour which, matched with demographic information, can minimise advertising wastage and ensure key messages reach prospective customers at the most appropriate time and place. The company has grown rapidly over the last 12 months through the formation of partnerships with key online properties in significant markets around the world.

“We’re excited by these partnerships in New Zealand,” said Ison. “Specialist sites allow us to gather data of user interests that helps pinpoint advertising messages at precise target markets." An example is Findata, offering share trading information to a predominantly male, high income user base. Grooveshark reaches a younger affluent audience whilst Bookabach, the country’s fastest growing holiday website, is visited by a broader section of the population with an interest in purchasing travel products.

"By serving advertisements and tracking performance we can understand the relationship between online behaviour and responsiveness to advertising messages," explained Ison. "This intelligence is then used to develop campaigns across multiple web properties, maximising the effectiveness of an advertiser's campaign.”

All the partnerships extend beyond online banner advertising, to include e-newsletters, events and coupon marketing.

“Our approach is to mix creative solutions with rich analytical planning and tracking,” said Ison. “We believe these partnerships will add a further dimension to the effectiveness of online advertising in New Zealand.”
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers.  Sydney headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in Australia in 2004.  The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has six offices globally including London, Singapore, Dublin, Sydney, Melbourne and Auckland.  There are fifteen Australasian based staff.
AD2ONE Group is a market leader in digital media sales.  Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results.
AD2ONE’S exclusive premium brands span many vertical sectors and include HotCopper, Reuters, AOL, Best Restaurants, WWE, LinkedIN (NZ), Expedia and Lonely Planet.  Many of these brands were won from AD2ONE’S competitors in Australia.