SAY Media today announced the appointment of Siri Andersen as Business Development Manager to build and strengthen its network of publishers and independent content creators across Australia and New Zealand.
“Siri has extensive experience in establishing and growing partnerships with online media content creators – from small, independent creators to large media properties. She is a major asset to SAY as we take our unique digital advertising model to local advertisers and creative agencies and enable them to reach and engage with consumers at scale,” said Duncan Arthur, General Manager of SAY Media Australia and New Zealand.
Siri added: “SAY Media is reshaping the global digital media landscape by offering advertisers access to the passionate voices that are influencing consumer opinions online today. It’s a compelling proposition to take to the local market and I am very excited to be part of such an innovative media company.”
Siri joins SAY Media from AOL in London, where she led affiliate development at buy.at and was responsible for managing top performing affiliates and attracting new publishers to the network. Previously, Siri worked at one of the UK’s leading internet advertising groups, TMN Group plc, progressing from a graduate account management role into an account director position in four years, managing some of the group’s key retail clients.
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About Say Media
SAY Media is a global media company that helps passionate, independent content creators publish, build an audience, and earn a living. The company delivers publishing technology and media services to influential creators and passion-based communities across key consumer interest areas such as family, sports, entertainment and technology. With expertise in social publishing, distribution and authentic digital marketing, SAY Media enables today’s leading online voices and top consumer brands engage with more than 400 million people around the world. The company is headquartered in San Francisco, with offices across North America, in the UK and Australia.
For more information visit www.saymedia.com.