MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, today announced it has been appointed OMD’s digital advertising partner on the Tourism Australia account in Australia.
OMD took over Tourism Australia’s global media account in July.
“Tourism Australia’s recent digital advocacy campaign to inspire young Aussie backpackers to talk about Australia was great, and we look forward to working with OMD to take its digital campaigns even further afield,” said Carolyn Bollaci, MediaMind’s country manager ANZ.
Paul Elliott, head of digital for OMD, added, “More overseas travellers are researching holiday destinations digitally, so it’s critical that we have a digital advertising partner that knows how to get the right travel ads to the right audiences at the right time, whatever publishing site or platform they’re browsing globally. MediaMind offers us that and more.”
Media Mind’s first digital advertising campaigns with Tourism Australia are expected to launch later this month.
MediaMind also manages digital marketing solutions for clients such as Commonwealth Bank, Toyota, Vodafone, ING Direct, P&G, J&J, Unilever, Federal Government, IAG, Myer and many others.
For more information on MediaMind, visit http://www.mediamind.com
MediaMind is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. Headquartered in New York, MediaMind delivered campaigns during 2010 for approximately 9,000 brand advertisers, servicing approximately 3,800 media and creative agencies across approximately 8,200 global web publishers in 64 countries.