Global Media Company Continues to Innovate the Ad Experience with Faster, Richer, More Insightful Ads
SAY Media today announced the next evolution of its award-winning ad platform, AdFrames, to deliver better brand experiences to millions of consumers. This completely re-engineered platform gives advertisers a better creative canvas to deliver richer ads that immerse consumers in a full brand experience without ever leaving the webpage.
“We’ve spent the last four years defining what a great ad experience should be and the industry has followed our lead. We were the first to introduce cost per engagement pricing, the first to deliver a full-page immersive ad experience and the first to manage consumer expectations with branded ad experiences,” said Troy Young, president, SAY Media. “This next iteration of the AdFrames platform is another important step forward as we continue our mission to make display advertising premium. It’s a material improvement to how consumers experience advertising.”
New features of the Ad Frames platform include:
- Faster Ads: 2x faster load time and takeover delivers the ad experience immediately to the consumer
- More Immersive Ads: Larger canvas and higher resolution delivers more elegant ad experiences.
- Richer Ads: Limitless features allow brands to immediately integrate all of their social content and create an entire site experience on a single click.
- Insightful Ads: Deeper insights and customized reporting to learn more about ad performance, targeting, and message.
The vast feature set delivered through this platform eliminates the need for a microsite and made-for-web brand content. This effortless transition from media environment to advertiser content aligns with the tenets supporting SAY’s recently launched Clean Campaign, an initiative designed to make digital content work better for everyone – the advertiser, publisher and consumer – by eliminating webpage clutter and focusing consumer attention on the content they care about.
The next generation of AdFrames is available now. For more information or to view a demo visit: http://saymedia.com/demo.php
For more information on the Clean Campaign: http://saymedia.com/clean
For more information on SAY Media: www.saymedia.com
SAY Media’s Week in Venn: http://blog.saymedia.com/the-week-in-venn/
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About SAY Media
SAY Media is a global media company that helps passionate, independent content creators publish, build an audience, and earn a living. The company delivers publishing technology and media services to influential creators and passion-based communities across key consumer interest areas such as style, home, food and technology. With expertise in social publishing, distribution and authentic digital marketing, SAY Media enables today’s leading online voices and top consumer brands to engage with more than 400 million people around the world. The company is headquartered in San Francisco, with offices across North America, in the UK and Australia. For more information visit www.saymedia.com.