Australian advertisers can look forward to new targeted and creative advertising solutions, thanks to an exciting new partnership between Reader’s Digest and premium digital sales house AD2ONE.
The Reader’s Digest website attracts 229 thousand monthly visitors, averaging 7.4 pages each. The audience of the Reader’s Digest site reflects the everyday Australian – wide ranging interests from health & fitness to food & recipes and home DIY, as well as a love of getting involved in games and competitions. The demographic skews slightly older (average age is 52) and female (61 percent). They also have a high predisposition for buying online – 52 percent have bought books and magazines online in the last year, and 38 percent have bought DVD and home entertainment products online.
Kate Tilden, AD2ONE’s commercial director for Australia, says Readers Digest complements their existing partnerships with major brands, including CNN, Skype and Coles. “This helps us to combine targeted reach with flexible sponsorship opportunities,” she says.
As well as on-site advertising, including various display formats and homepage buyouts, opportunities also exist to participate in the four magazine newsletters that Reader’s Digest sends out each month. Solus eDM newsletters are also available, providing advertisers with greater exposure to the site’s database of readers.
Kate Tilden says the new partnership provides an excellent opportunity for other brands to reach empty-nesters, who have the money and desire to enjoy their lifestyle, particularly in relation to cooking, renovations, health, knowledge and reading.
“Successful online campaigns need to combine reach with creative planning – adding Reader's Digest to our portfolio means we can fulfil both these objectives,” Tilden says.
ABOUT AD2ONE - www.AD2ONEgroup.com.au
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. UK headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has seven offices globally including London, Singapore, Hong Kong, Dublin, Sydney, Melbourne and Auckland.
AD2ONE’S exclusive premium brands span many vertical sectors and include CNN, Skype, Reuters, Wotif.com, Expedia.com.au, Coles, Australian Radio Network, Optus and Ticketmaster.