Premium digital sales house, AD2ONE has partnered with Skyscanner.com.au to hep grow its business in Australia and New Zealand. Skyscanner is a leading travel search site providing instant online comparisons for millions of flights on over a thousand airlines, as well as hotels, car hire. Skyscanner enables users to search any destination in the world and find the cheapest way to get there. Under the new arrangement, AD2ONE will represent advertising opportunities on the site in Australia, adding to its broad portfolio of web properties around the world.
Each month Skyscanner attracts 24 million site visits globally, with 75 million searches performed. Already in Australia the site attracts over 500 thousand visits a month, 1.9 million page impressions and a seven minute average session duration. Kate Tilden, AD2ONE’s commercial director, says she expects Australian visitor figures to increase as more travellers realise the ease of accessing impartial content from one central location, in addition to the best travel deals.
It presents an excellent opportunity for advertisers to reach qualified users at a crucial stage in their travel planning.
“The site has phenomenal click through and conversion rates,” said Ms Tilden. “Virgin Atlantic, for example, found in recent campaigns that Skyscanner provided a cost per acquisition (CPA) up to 20 percent lower than competitor sites.”
Ewan Gray, SkyScanner’s Director of APAC says, “Skyscanner is delighted to be partnering with AD2ONE who have shown a deep understanding of the travel and digital media landscape in Australia. Skyscanner has delivered outstanding conversion rates for our partners in other markets and we look forward to working with AD2ONE to provide the same performance for our advertising partners in the region.”
AD2ONE now offers Skyscanner as part of an integrated media solution, combined with a variety of other travel, lifestyle, entertainment and finance sites, including wotif.com, Optus, CNN, Skype, Ticketmaster, Zuji and other sites of interest to marketers.
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. UK headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has seven offices globally including London, Singapore, Hong Kong, Dublin, Sydney, Amsterdam, Germany, Melbourne and Auckland.
AD2ONE’S exclusive premium brands span many vertical sectors and include CNN, Skype, Reuters, Wotif.com, Expedia.com.au, Coles, Australian Radio Network, Optus and Ticketmaster.
Skyscanner is a leading travel search site providing instant online comparisons for millions of flights on over a thousand airlines, as well as hotels, car hire and holidays.
Founded in 2003 by three IT professionals, Gareth Williams, Barry Smith and Bonamy Grimes, Skyscanner is based in Edinburgh with a second office in Singapore. The site is available in 29 languages and is offered as a mobile site as well an app for Android, iPhone and iPad, which have received over 6 million downloads to date. Having seen an average annual growth of 94% over the last three years, Skyscanner was ranked in the top 20 in Sunday Times Microsoft Tech Track 100 (2011).
The company is focusing on rapid expansion in existing and new markets with the objective of becoming number one in the world.