IAB Australia has continued to broaden the composition of its Board, announcing today that it has appointed two new Board member companies - Google and SBS. The new members will share full Board rights with those of the founding members, with their appointment renewable on an annual basis.
The two companies will be represented on the IAB Australia Board by Nick Leeder, MD of Google Australia & NZ and by Richard Finlayson, COO of Special Broadcasting Service Corporation.
Paul Fisher, CEO of IAB Australia commented: “As we continue to grow to support the evolving requirements of the online industry, including a stronger focus on training, education, research, industry best practice and self-regulation, we felt it was essential to continue to broaden the composition of the Board. We are delighted to welcome both Google and SBS and look forward to the considerable value and experience they will bring to the Board.”
Tony Prentice, Chairman of the IAB Australia Board of directors welcomed the new Board members, saying “The IAB Australia Board represents a broad cross section of some of the leading organisations in the digital advertising industry and is well placed to drive and accelerate the growth in the industry.”
Nick Leeder MD of Google Australia & NZ said: “The Australian online advertising industry is evolving quickly, and it's important to have an organisation like the IAB that can represent the whole industry and navigate the challenges and opportunities ahead of us. We look forward to engaging even more deeply with others in the ad industry.”
Richard Finlayson COO of SBS commented “I am delighted to represent SBS on the IAB Board. We have an ambitious digital program. A seat at this table enables SBS to not only ensure we keep pace with change but to contribute the unique perspective of a Government-owned, commercial media organisation to the group.”
About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.
IAB Australia’s board includes representatives of Fairfax Media, News Digital Media, REA Group, Network Ten, Yahoo!7, APN News & Media, ninemsn, Carsales.com, Telstra, TressCox Lawyers and AIMIA. It has four objectives:
- To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
- To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
- To be the primary advocate for the interactive marketing and advertising industry
- To expand the breadth and depth of IAB membership while increasing direct value to members