The IAB Australia Board announced today that it has appointed Tony Prentice as interim CEO of IAB Australia. Prentice takes over immediately from Paul Fisher who has now commenced gardening leave following his resignation from IAB Australia in late December 2012.
The Board has commenced its broad search for a permanent CEO and hopes to make an announcement later this quarter.
Mark Britt, Chairman of IAB Australia said: “Tony has been appointed in a part time capacity to manage a number of significant projects that are underway and ensure there is no break in IAB’s focus on industry growth and activity. His previous experience as Chairman of IAB Australia means that he will be able to assist with the ongoing process around Audience Measurement and assist with the successful on-boarding of the new CEO once the search has been concluded.”
Prentice will not be a candidate for the full time IAB Australia CEO role, focusing instead on his own business venture, Prentice and Partners, which offers advisory services specializing in Sales Force Effectiveness and Executive Temping.
Prentice will work with IAB Australia’s Director of Regulatory Affairs Samantha Yorke and Director of Research Gai Le Roy. He was most recently Chief Commercial Officer at News Australia Sales and held the role of IAB Australia Chairman in 2011.
About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.
IAB Australia’s board includes representatives of Fairfax Media, News Digital Media, REA Group, Network Ten, Yahoo!7, APN News & Media, ninemsn, Carsales.com, Telstra, TressCox Lawyers and AIMIA. It has four objectives:
- To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
- To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
- To be the primary advocate for the interactive marketing and advertising industry
- To expand the breadth and depth of IAB membership while increasing direct value to members