Digital sales house AD2ONE now offers an efficient way to reach British ex-pats, or anyone else interested in UK and world affairs, through a partnership with the UK’s fastest-growing newspaper website – telegraph.co.uk.
The Daily Telegaph is one of Britain’s most established and respected newspapers. Its website attracts 1.8 million unique users in Australia.
AD2ONE’s commercial director Kate Tilden, describes the site as the best way of reaching British-born professionals living in Australia, together with others looking for a global perspective of sport, current affairs, fashion and lifestyle.
“Many news sites rely on search traffic, with visitors bouncing off the site after one article. Yet the Daily Telegraph has an average time per visit exceeding 13 minutes,” commented Kate Tilden. “It shows how connected this audience is to the title and provides a greater opportunity for advertisers to reinforce their message across each session.”
The site features extensive content, including news, finance, lifestyle, culture, fashion, sport, motoring, technology and travel. Placement opportunities extend to performance and behavioural based criteria and mobile location, with video placements possible across the site on Telegraph TV. There are also opportunities to sponsor Daily Telegraph apps, or develop bespoke, brand-led executions powered by the Daily Telegraph.
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. UK headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has seven offices globally including London, Singapore, Hong Kong, Dublin, Sydney, Amsterdam, Germany, Melbourne and Auckland.
AD2ONE’S exclusive premium brands span many vertical sectors and include CNN, Reuters, Wotif.com, Coles, PlayStation, Optus and Ticketmaster.