New Zealand businesses warned they are missing out on significant mobile revenue opportunities

NZ businesses are being warned they risk missing out on substantial revenue and cost saving opportunities if they fail to take heed of the exponential growth in mobile internet and technologies.

According to Tigerspike, whose Mobility Market 2014 Bulletin was released today at a seminar in Auckland, the rise of the BYOD (bring your own device) phenomena and the New Zealand Government’s increase in support for IT resourcing in 2014, are two of the key areas which offer NZ businesses considerable opportunity for gain.

Tigerspike’s CEO Asia Pacific, Alex Burke commented: “With major broadband initiatives taking place across rural NZ and the rapid growth of smart phone and tablet usage, the landscape has changed quickly. Businesses that act quickly and adapt to these changes will have the opportunity to leapfrog the competition and create a new generation of highly connected and engaged customers and employees.

“Mobility represents a huge opportunity for New Zealand businesses and its workforce alike, and 2014 looks set to be a crucial year for growth in the world of mobile commerce and enterprise mobility. Some of the key focuses for the year ahead include wearable technology, responsive web design, natural user interfaces and a hot topic going forward, mobile security and protecting consumer data,” said Burke.

90 per cent of New Zealanders are expected to own a smart phone by 2018 and over half already currently using mobile internet from these devices. Research firm IDC is expecting the tablet market to grow by 46 per cent year on year, providing the perfect opportunity for businesses to drive unprecedented results through the multitude of devices available to consumers.

“The pace of the development of Personal Media technology, smart phones and tablet devices, has created an open playing field to shake up the digital market. This technology is creating a new global generation of IT power users who expect to interact with technology in a seamless manner and with 54 per cent of New Zealand smart phone users currently buying online via their phone, consumers and employees alike are chomping at the bit to see how home grown businesses will step up to the challenge,” concluded Burke

New Zealand companies already making significant inroads in the mobile space include brands such as Countdown and Ticketek.

To obtain a full copy of Tigerspike’s Mobility Market 2014 Bulletin or register for future NZ events, please contact:

About Tigerspike
Tigerspike is a global enterprise software and user experience technology company. We help customers unlock the power of Personal Media, which is transforming the way we live, and work.

Our Phoenix platform has been simplifying complex integrations and enabling secure multi-device experiences across all Personal Media devices since 2003. By adding a layer of user experience intelligence into Phoenix through our Kallide UX process, we are able to produce software user experiences that delight consumers and employees. Our customers have found this leads to in increased sales, reduced costs, happier employees and greater productivity.

Tigerspike is transforming businesses by unlocking the power of Personal Media from our offices in San Francisco, New York, London, Dubai, Singapore, Tokyo, Sydney and Melbourne. With over 60 awards in 10 years, we have a reputation for innovation that creates long-term partnerships with the world’s biggest companies. Our customers include AMEX, Shell, Emirates, Standard Chartered, Kaiser Permanente, Woolworths, Westfield, News Corporation, Direct TV, Novartis and Vodafone.