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IAB Australia

IAB Audio Council releases Audio Creative Best Practice Showcase

IAB Australia’s Audio Council has released an Audio Creative Best Practice Showcase for marketers and advertisers, partnering with insurance brand Choosi, to bring their recommendations to life.  Launched last week at IAB Australia MeasureUp, the Showcase and audio examples are available online

Leading marketing analytics firm blows up the digital versus TV argument

Leading marketing analytics consultancy, Analytics Partners, has described the notion that TV advertising is more effective than digital as fantasy and called on Australian marketers to apply greater rigour when reading industry driven research with extreme data points.

Gai Le Roy appointed CEO of IAB Australia

IAB Australia today announced that it has appointed Gai Le Roy as CEO.  The appointment follows a four-month executive recruitment process, during which Le Roy was interim CEO.  

Marketers continue to reinvest strongly in digital advertising

Australian marketers support for digital advertising has continued to strengthen, with the latest data from PwC showing that overall digital advertising revenues have increased 11% year on year, while video has increased 45% year on year. 

Seven West Media joins IAB Australia Board

IAB Australia today announced that Seven West Media (SWM) has joined the organisation’s Board and that SWM’s Chief Digital Officer Clive Dickens will represent the company on the IAB Board.  The company’s appointment to the IAB Board follows SWM’s decision to sell its 50% stake in Yahoo7 to joint venture partner Oath as part of its strategy to fully own and operate its direct to consumer products.

IAB Australia releases statement on video viewing time qualifiers for digital video reach metrics

IAB Australia has continued its’ drive for higher standards for digital video audience measurement and for this reason has chosen not to endorse secondary crediting for video within Nielsen’s Digital Content Ratings (DCR) product. The decision comes as Nielsen informed the Australian market that there has been a delay in delivering viewing time qualifiers for DCR until February 2019.

Industry collaboration delivers unprecedented Digital Advertising Practices

The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) have today released the industry’s first agreed set of digital working practices to support advertisers, agencies, publishers and digital platforms. 

Cameron King becomes IAB Australia Chair of Board

IAB Australia today announced that Cameron King, Managing Director of Digital Revenue at News Corp Australia will Chair its Board effective immediately.  King will serve as Chair until News Corp’s Board Chair tenure ends in September 2018. He replaces outgoing Chair Nicole Sheffield, who announced her resignation from News Corp Australia in February this year.

IAB Australia tackles ad fraud head-on with roll out of ads.txt

IAB Australia today announces that it has been working with major Australian publishers, agencies and tech vendors to implement ads.txt, a global IAB initiative designed to eliminate counterfeit inventory in the programmatic advertising ecosystem. It also urges the entire Australian digital advertising industry to adopt ads.txt in order to increase trust and transparency in programmatic advertising.

IAB elects Marcus Betschel Chair of Ad Effectiveness Council and  publishes first industry work

IAB elects Marcus Betschel Chair of Ad Effectiveness Council and publishes first industry work

IAB Australia’s newly formed Ad Effectiveness Council has elected Marcus Betschel, National Head of Strategy & Products at Columbus as Council Co-Chair.  Betschel will lead the council with IAB co-chair, Gai Le Roy working to help Australia’s digital industry identify and refine the best methods to assess the impact of advertising across different activities.

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