Peter brings over 13 years of international research experience to the role and  will assist Firefly to provide relevant and practical insights into consumer beliefs and behaviours for a range of high-profile Australian clients.

Previously, Peter was the Dubai-based Regional Group Account Director for Qualitative at TNS Media Intelligence, a sister company of Millward Brown, working with clients including Nestle, Samsung, The Brand Union and MBC network. 

Peter joined TNS from Millward Brown where he was Vice-President of the Company’s Global Media Practice in the United Kingdom and Europe.  In the UK, he has also held roles with Carat International and 2CV Research, a boutique youth-focused research agency.

Pamela Ingall, Director of Millward Brown Firefly, said: “We are thrilled that Peter is returning to Millward Brown and will apply his research expertise and leadership to Firefly clients in Melbourne. Peter brings specialised research expertise in media to help clients improve the quality of their media choice and planning.”

ENDS

About Millward Brown

Millward Brown  is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research.  Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services.  Millward Brown has more than 78 offices in 51 countries.  Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), The Neuroscience Practice (using neuroscience to enhance traditional research techniques), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments) and Dynamic Logic (the world leader in digital marketing effectiveness). Millward Brown is part of Kantar, WPP's insight division.

Primus Telecom CEO, Ravi Bhatia stated: “After announcing the first residential customer to be connected, we’re delighted to be announcing the first business customer to be connected to the NBN in Tasmania. This reinforces Primus’ position as a leader in innovation for leading edge telecommunications services.”

Stephen from Galloway’s Pharmacy in Scottsdale said: "I specifically chose Primus because they are focused on the business market.”  

Stephen continued: "I've taken a 100mbit speed offer, that's actually very close to the cost of my previous ADSL2+ connection." Stephen added: “The NBN will provide huge potential, for lots of new applications, especially in health which is of interest to me being a pharmacist."

Commenting on the installation process, Stephen said: “It was a very smooth process, I didn't have to call Technical Support as it worked straight out of the box and the settings I had to change to make it work as part of my network were very simple."

Bhatia also said: “Our vision for the NBN is far beyond simply providing fast internet access to homes and businesses. We will be providing useful content and applications that take full advantage of the speed and reliability that the NBN has to offer. We’re very pleased with the progress of the rollout and the speed at which customers are being connected. Customers, both business and residential, are excited about the prospects that the NBN brings and we’re excited to begin delivering state of the art business services to customers through the NBN.”

More information on Primus Business can be found at: www.primus.com.au/business and iPrimus’ Residential services at: www.iprimus.com.au

About Primus Telecom www.primus.com.au  

Primus Telecom is one of Australia’s largest  telecommunications carriers offering a comprehensive range of high speed broadband, data, Internet, web hosting and voice products, servicing both business and residential sectors.  The Primus network provides nationwide coverage through its own backbone network with facilities in 66 cities and 286 DSLAM exchanges across Australia.  The network enables the Company to provide nationwide long distance services and local call Internet access.  Primus operates its own fibre network in the five major capital cities, delivering a range of business direct-connect services including ISDN, frame relay, ATM, telephone line and broadband DSL, as well as telephone line and broadband DSL services direct to residential customers.

Ravi Bhatia, CEO, Primus Telecom

Dimension Data, a specialist IT services and solution provider, has announced a significant Australian recruitment drive, with plans to recruit more than 170 additional personnel over the next six months. This follows the addition of 80 new staff last quarter. 

Dimension Data CEO Steve Nola explained that the success of the company’s managed services and outsourcing business is the main driver for the new administrative and technical positions.

“We have additional roles to fill across the country, especially along the eastern seaboard, in Canberra, Melbourne and Sydney.  We’re looking for an extensive range of technical staff to join Dimension Data.”

Although he recognises that there’s a looming IT skills shortage, Nola believes that the company’s reputation as one of the country’s best employers will entice people to the positions.

“Throughout the turbulent times of 2009 we continued our commitment to the company’s learning and development program. We focus a lot of energy on ensuring that we deliver value to our people, respond to feedback and reward performance. Our people are the core of our business and investing in the team has proved to be the cornerstone of this ongoing success,” he continued.

In 2010 Dimension Data was named as a coveted ‘Hewitt Best of the Best Employer in Australia and New Zealand in 2009’. This award positions the company as one of just three employers chosen by Hewitt from the group of accredited Best Employer organisations. (See further ‘Hewitt Recognises Best Employers in Australia and New Zealand’: http://was2.hewitt.com/bestemployers/anz/pdfs/HewittBEANZPressRls_final.pdf.)

“We are extremely proud to be recognised as a Best of the Best Employer. It’s particularly rewarding because it’s based on the genuine feedback of our staff, and shows that our people-focused strategy really works,” concluded Nola.

More information about roles available at Dimension Data can be found at Seek: www.seek.com.au searching for keyword “dimension data” and more information on a career at Dimension Data can be found at http://www.dimensiondata.com/rgn/au/AboutUs/Careers.

- ENDS -

About Dimension Data

Dimension Data plc (LSE:DDT), a specialist IT services and solution provider, helps clients plan, build, support and manage their IT infrastructures. Dimension Data applies its expertise in networking, converged communications, security, data centre and storage, Microsoft and contact centre technologies, and its unique skills in consulting, integration and managed services to create customised client solutions.  www.dimensiondata.com

Brocade^® (NASDAQ: BRCD) and McAfee, Inc. (NYSE: MFE) today announced that they have completed the next phase of a strategic partnership created to deliver a broad set of fully interoperable, simplified network-based security solutions through joint channel partners. McAfee and Brocade have developed a series of jointly designed, end-to-end network security solutions with advanced functionality, including fully automated threat response and enforcement, firewall load balancing and a broad set of intrusion prevention capabilities.

To help fully equip partners with the necessary tools to profitably sell these joint solutions, Brocade and McAfee have rolled out comprehensive channel marketing and sales enablement programs. These programs feature detailed use cases and multifaceted awareness campaigns to help partners identify customer challenges and design network security solutions for enterprise IT environments.

“As a major technology provider for the federal market, we clearly recognise that IT security is paramount to the solution providers and government end users we serve,” said Skip Liesegang, vice president of the Government Channels Division at immixGroup, Inc. “The work that Brocade and McAfee have done regarding the roll-out of these solutions to the channel exemplifies the high level of foresight and dedication from both companies to bring comprehensive network security solutions for a wide range of networking environments that enable federal agencies to reduce IT complexity and operational costs.”

To deliver greater customer value, Brocade and McAfee have focused on optimising network management integration functions between their leading-edge product sets to enhance the scalability and resiliency of threat protection, defend against intrusion attacks and bolster firewall capabilities. These solutions enable customers to:

• Simplify management of network and security appliances by enabling IT staff to remotely control network and security devices. With Brocade IronView® Network Manager (INM), administrators can discover and monitor network health and the topology of McAfee security devices via a single user interface.
• Invoke automated network responses to security events by enabling the network infrastructure to take policy-based actions - as close to the source of attack or point of violation as possible – to thoroughly isolate the issue and prevent network impact. Using open standards-based network management protocols, Brocade INM automatically responds to security events generated by McAfee network access control, intrusion prevention and firewall solutions.
• Maximise firewall performance, availability and scalability by utilising advanced server load balancing capabilities to help ensure high levels of network availability with Brocade ServerIron® ADX Series Layer 4-7 switches operating with McAfee firewalls. This solution also enables administrators to remove or add firewalls without interruption of service or cumbersome network reconfiguration, resulting in simplified network management and increased uptime.
• Maintain secure, highly available networks by using McAfee intrusion prevention systems (IPS) to inspect Brocade network traffic and validate its content to help prevent malicious activities. McAfee IPS seamlessly interoperates with Brocade networking technologies to support all Ethernet interface configurations.

“The pairing of Brocade’s industry-leading networking technologies with the comprehensive portfolio of McAfee security products presents customers with unprecedented levels of end-to-end threat protection,” said Alex Thurber, senior vice president of Worldwide Channels and Commercial Sales at McAfee. “Pulling from the strengths of both companies, this strategic partnership has resulted in new joint solutions that leverage network intelligence to provide simplified monitoring and management of IT security in a way that has never been done before.”

The continued proliferation of feature-rich applications, coupled with the increase in the number of personal computers and mobile devices, is placing an unprecedented amount of pressure on IT organizations to protect their mission-critical enterprise information assets. In addition, as organizations begin the transition towards highly virtualised infrastructures to support cloud-enabled environments, the network is becoming the aggregation point where information is stored and managed.

As a result of this shift, organisations need to protect and secure their networks with validated solutions that reduce IT complexity, are scalable and enable deeper management functionality. The pairing of Brocade leading-edge networking products with the extensive security capabilities of McAfee provides customers with a simplified, pretested way to protect their network infrastructure and helps provide channel partners with a way to deliver comprehensive, scalable network security solutions that address customer needs.

“Brocade and McAfee are not only committed to developing best-in-class network security solutions, but we are also steadfast in jointly defining the channel routes-to-market for these solutions,” said Barbara Spicek, vice president of Worldwide Channels at Brocade. “Through this partnership, Brocade and McAfee are united through a common vision to provide opportunities for the channel to increase profitability via the delivery of simplified, open standards-based network security solutions.”

Availability

The solutions are being delivered under a multiyear partnership between Brocade and McAfee through select value-added resellers. To learn more about Brocade and McAfee joint technology solutions, visit www.brocade.com/mcafee. For more information on Brocade enterprise network security solutions, visit www.brocade.com/networksecurity.

Additional Resources

Video - Brocade CEO Mike Klayko and McAfee CEO David DeWalt on the Brocade and McAfee strategic partnership: http://bit.ly/bP5Ktj

Video - McAfee’s Manish Gupta on the technical benefits of the partnership: http://bit.ly/cbWOCx

Video - McAfee as a network security customer: http://bit.ly/cn5cuf

Press Release – “Brocade and McAfee Enter Strategic Partnership to Deliver Comprehensive Network Security Solutions”: http://bit.ly/bknJ5c

About McAfee, Inc.

McAfee, Inc., headquartered in Santa Clara, California, is the world’s largest dedicated security technology company. McAfee is committed to relentlessly tackling the world’s toughest security challenges. The company delivers proactive and proven solutions and services that help secure systems and networks around the world, allowing users to safely connect to the Internet, browse and shop the Web more securely. Backed by an award-winning research team, McAfee creates innovative products that empower home users, businesses, the public sector and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities and continuously monitor and improve their security. http://www.mcafee.com

About Brocade

Brocade (NASDAQ: BRCD) develops extraordinary networking solutions that enable today’s complex, data-intensive businesses to optimise information connectivity and maximise the business value of their data. For more information, visit www.brocade.com.

###

NOTE: McAfee and TrustedSource are registered trademarks or trademarks of McAfee, Inc. or its subsidiaries in the United States and other countries.  Other brands and names may be claimed as the property of others. The product plans, specifications and descriptions herein are provided for information only and subject to change without notice, and are provided without warranty of any kind, express or implied.  Copyright © 2010 McAfee, Inc.

Brocade, the B-wing symbol, BigIron, DCFM, DCX, Fabric OS, FastIron, IronView, NetIron, SAN Health, ServerIron, TurboIron, and Wingspan are registered trademarks, and Brocade Assurance, Brocade NET Health, Brocade One, Extraordinary Networks, MyBrocade, and VCS are trademarks of Brocade Communications Systems, Inc., in the United States and/or in other countries. Other brands, products, or service names mentioned are or may be trademarks or service marks of their respective owners.

© 2010 Brocade Communications Systems, Inc. All Rights Reserved.

Global digital group, AD2ONE has won the contract to exclusively sell online advertising for Jamie Oliver’s hugely popular website in Australia and New Zealand.  JamieOliver.com joins AD2ONE’S successful consumer category, which already includes grocery shopping related sites including Coles Online and Gourmet Ads. Advertising for JamieOliver.com was previously handled in-house until AD2ONE was awarded the business in both Australia and New Zealand following a successful pitch.

JamieOliver.com achieves 2 million unique visitors a month and over seven million page impressions. It has over 300 thousand registered members and over 100 thousand newsletter subscribers. The site includes information about Jamie’s restaurants and catering business, his TV shows, books, DVDs, magazines and also recipe ideas. 

AD2ONE will be offering brands targeted ads, content integration and sponsorships designed to reach foodies and Jamie Oliver fans, backed by detailed reporting and tracking.

“Brands can really benefit from their association with Jamie Oliver as so many people around the world feel extremely passionate and positive about him and his businesses.   Through AD2ONE, we'll work with marketers and agencies to find the best way to interact with our audience,” said Alexa Proctor, Global Online Marketing Manager at Jamie Oliver Limited.

Graphical formats available to advertisers on JamieOliver.com will include MPU, leaderboards and skyscrapers and AD2ONE is able to tailor a package to meet individual advertisers’ needs, including email, content integrations, sponsored recipes, polls, forum topics and competitions.

“The Jamie Oliver brand is so powerful amongst consumers that we are thrilled to have his website as part of our consumer portfolio.  We are looking forward to working with his team to offer brands a unique opportunity to be associated with such a positive and successful personality,” said Phil Duffield, Managing Director of AD2ONE, Australasia.

AD2ONE provides exclusive advertising access to premium vertical brands such as Expedia, Coles Online, Reuters, AOL and HotCopper for Australia’s leading agencies, marketers and publishers.

ENDS

ABOUT AD2ONE

AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers.  Sydney headquartered AD2ONE offers fully integrated advertising solutions to marketers.

The global AD2ONE group has been established since 2000 and was launched in Australia in 2004.  The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has four offices globally including London, Singapore and Dublin.  There are ten Australian based staff.

AD2ONE Group is a market leader in digital media sales.  Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results. 

AD2ONE’S exclusive premium brands span many vertical sectors and include HotCopper, Best Restaurants, NRMA, Coles Online, AOL, WWE, Linked In, Expedia and Lonely Planet.  Many of these brands were won from AD2ONE’S competitors in Australia.

For more information, please see www.ad2onegroup.com.au

jamieoliver.com

ZenithOptimedia has been crowned 2010 IAB Awards Best of Show for its Lion Nathan “Tooheys Extra Dry - Six Beers of Separation” campaign.  Announced at the IAB Awards ceremony last night, the campaign won the new Branded Content category and trumped a record number of entries to scoop the prestigious Best of Show title and secure its entry into the 2010 US IAB MIXX Awards. 

Other IAB Award winners include Publicis Mojo Melbourne and Soap Creative who each secured two category wins (respectively Brand Destination Site; Cross Platform Integration; and Product Launch; Rich media and Digital Video).  Publicis Mojo and Virgin Mobile picked up the Brand Loyalty and Retention Award for their Virgin Mobile “Member’s Lounge” campaign; and FNUKY secured the first ever Not-for-Profit / Public Service Award for its GetUp! “Censordyne” campaign.  Other category awards were won by Mediacom, WHYBIN/TBWA/TEQUILA, Experian Hitwise and Leo Burnett.

Holler picked up the Creative Showcase Grand Prix award for its Lion Nathan “Beck’s ÜBERSELEKTOR” campaign.  Finalists in this category were Creative Showcase winners from quarterly 2009/2010 competitions and included Clemenger, Soap Creative and Visual Jazz.

According to Paul Fisher, CEO of IAB Australia, 2010 has been an exciting year for the IAB Awards:

“This year’s IAB Award winners have displayed an outstanding level of creativity and delivered some of the highest quality submissions in the history of the Awards.  All of the entrants should be congratulated on their efforts.

“The record number of entries this year is a reflection of the strong growth in digital and interactive advertising in this market.  Representing a total of 133 brands, the IAB Award entries clearly demonstrate Australian agencies are not only creating incredibly effective interactive campaigns, but are proud to promote their world-leading achievements,” said Mr Fisher.

Mark Uncles, Professor of Marketing at the University of New South Wales and Chair of Judges for the 2010 IAB Australia Awards commented:  "If there was ever any doubt, digital and interactive advertising truly has come of age. The 2010 winning entries clearly demonstrate that online advertising has been fully embraced.  Many of Australia's biggest mainstream advertisers have had text book success using online to excellent effect, while we also saw creative as 'out there' as the Censordyne campaign.

“Key to this coming of age, are campaigns that engage consumers in the longer term. This is essential if advertising is to build brands and not simply secure immediate promotional benefits.  The Best in Show campaign is exemplary in these respects.  It makes use of multiple platforms to deliver an insightful and witty message and to build significantly Tooheys Extra Dry as a strong brand," said Professor Uncles. 

ZenithOptimedia’s Best of Show winning entry has now qualified for entry to the US MIXX 2010 Awardswhich will be judged on 28 September 2010 in New York.  Previous IAB Australia Best of Show winners have had remarkable success in the MIXX Awards, with the 2009 entry winning MIXX’s Best in Show and the 2008 entry taking home a silver award.

2010 IAB Awards Winners

Category: Branded Content  AND  Best of Show

ZenithOptimedia for Lion Nathan - Tooheys Extra Dry - Six Beers of Separation

Creative Agencies: BMF, Holler

http://www.6beersofseparation.com.au/

Category: Brand Awareness and Positioning

Mediacom for Dell - Alienware Clan Challenge

Event Production & Filming: TCO

http://www.youtube.com/watch?v=0XVN1AvEaCk|http://www.alienwarearena.com.au

Category: Direct Response and Lead Generation

WHYBIN/TBWA/TEQUILA for Nissan Australia - Take the Wheel

http://takethewheel.nissan.com.au/

Category: Product Launch

Soap Creative for Unilever Australia - LYNX Party Across the Internet

Media Agency: Universal McCann

http://www.partyacrosstheinternet.com/

Category: Brand Loyalty and Retention

Publicis Mojo and Virgin Mobile for Virgin Mobile – Member’s Lounge

Mobile Offer Redemption Platform: Figitt

Mobile Developers: MIA

Developers: Cactuslab

http://memberslounge.com.au

Category: Brand Destination Site

Publicis Mojo Melbourne for Cadbury - The Adventures of Freddo

www.freddo.com.au

Category:  Cross-Platform Integration

Publicis Mojo Melbourne for Tourism Victoria - The Art of Walking

Production Company: @RADICAL.media

www.theartofwalking.com.au     

Category: Search Marketing

Experian Hitwise for Southern Cross Travel Insurance - SCTI Online Offline Integration

Category: Social Media Marketing

Leo Burnett for Canon - Canon EOS Photochains

www.canon.com.au/worldofeos/photochains/

Category:  Rich Media and Digital Video

Soap Creative for Unilever Australia - LYNX Party Across the Internet

Media Agency: Universal McCann

www.partyacrosstheinternet.com/

Category: Not for Profit / Public Service

FNUKY for GetUp! - Censordyne

http://censordyne.com/

Category: Creative Showcase Grand Prix

Holler for Lion Nathan - Beck’s ÜBERSELEKTOR

Media Agency: ZenithOptimedia

www.uberselektor.com.au/

IAB Australia Awards 2010 Finalists (listed by entry number)

Category: Brand Awareness and Positioning

• Droga5 - 4320LA & 4320SYD; V Australia
• Mediacom - Alienware Clan Challenge; Dell
• Ikon Communications - Commonwealth Bank & Domain Partnership; Commonwealth Bank of Australia
•  Profero - Johnsons Baby – Always on Digital Strategy; Johnson & Johnson

 Category: Direct Response and Lead Generation

• WHYBIN/TBWA/TEQUILA - Take the Wheel; Nissan Australia
• Ikon Communications - Commonwealth Bank Continuous Online Marketing Programme; Commonwealth Bank of Australia
• Mediacom - SMB Campaign Nov09-Jan10; Dell

 Category: Product Launch

• Emitch - iPhone Application Launch; Domino's Pizza
• Mediacom - Avril Lavigne Black Star; Procter & Gamble
• OMD Australia - Brave Wave!; Neutrogena Wave
• ZenithOptimedia - 5 Seeds; Lion Nathan
• Soap Creative – LYNX Party Across the Internet; Unilever Australia

 Category: Brand Loyalty and Retention

• Publicis Mojo - Members' Lounge; Virgin Mobile
• Bullseye - B Your Best - The Wellbeing Revolution; Blackmores Limited
• BMF - The Hit List; Commonwealth Bank of Australia

 Category: Brand Destination Site

• Colman Rasic - You Know Who You Are; Premium Beverages – Coopers
•  Publicis Mojo – Melbourne - The Adventures of Freddo; Cadbury
•  Leo Burnett - Canon EOS Photochains; Canon

 Category: Cross-Platform Integration

• WHYBIN/TBWA/TEQUILA  -Take the Wheel; Nissan Australia
• Publicis Mojo – Melbourne - The Art of Walking;               Tourism Victoria
• Mediacom - Alienware Clan Challenge; Dell

 Category: Branded Content

• ZenithOptimedia - 6 Beers of Separation; Lion Nathan
• Publicis Mojo – Melbourne - The Art of Walking;               Tourism Victoria
• Publicis Mojo – Melbourne - The Adventures of Freddo; Cadbury

 Category: Search Marketing

• Dgm - Allianz Search Campaign; Allianz
• e-channel Online - Flight Centre Paid Search Marketing Campaign; Flight Centre Limited
• Experian Hitwise - SCTI Online Offline Integration; Southern Cross Travel Experience
• Profero – Pizza Hut Ongoing Search Engine Marketing; Pizza Hut

 Category:  Social Media Marketing:

• Mediacom - Spring Racing Carnival; Yellowglen
• Mediacom - Pringles King Can; Procter & Gamble
• Leo Burnett - Canon EOS Photochains; Canon

 Category: Rich Media and Digital Video

•  Longtail Communications -  Zoom; Dale Alcock Homes

•  Mindshare – Sydney - Land Rover Defender 90 - Content Distribution; Land Rover
• OMD Australia - $1 Board Game; McDonalds
•  Soap Creative – LYNX Party Across the Internet; Unilever Australia

 Category: Not-for-Profit / Public Service

• FNUKY – Censordyne; GetUp!
• Starcom - Pedigree Dog Adoption; Mars Petcare
•  Profero – Cyber Bullying Affects Real Lives; NAPCAN

 Ends

 About the Interactive Advertising Bureau

 The Interactive Advertising Bureau (IAB) is the peak trade association for online advertising in Australia. As one of over 25 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.

Officially launched in October 2005 by Australia’s six major online publishers - News Digital Media, Fairfax Digital, ninemsn, Yahoo!7, Google and Sensis Media Smart - together with the Australian Interactive Media Industry Association (AIMIA), the IAB has four objectives:

• To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
• To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
• To be the primary advocate for the interactive marketing and advertising industry
• To expand the breadth and depth of IAB membership while increasing direct value to members

For further information about IAB Australia please visit: www.iabaustralia.com.au

Record fiscal year shipments of 193 million disk drives

Record fourth quarter operating results

Seagate Technology plc (NASDAQ: STX) today reported financial results for the quarter ended July 2, 2010 of 46.8 million disk drive unit shipments, revenue of $2.66 billion, gross margin of 27.4%, net income of $379 million and diluted earnings per share of $0.76. The financial results for the quarter include $6 million of purchased intangibles amortisation expense, $16 million of restructuring charges, $3 million expense (Other income/expense) for the May 2010 termination of Seagate’s revolving credit facility offset by a $6 million recovery of previously impaired long-lived assets and a $50 million income tax benefit due principally to valuation allowance adjustments related to deferred tax assets. The aggregate impact of these items was a $31 million increase to net income or approximately $0.06 per diluted share.

For the fiscal year ended July 2, 2010 the company reported 193.2 million disk drive unit shipments, revenue of $11.4 billion, gross margin of 28.1%, net income of $1.61 billion and diluted earnings per share of $3.14. The financial results for the fiscal year ended July 2, 2010 include $35 million of purchased intangibles amortization expense, $66 million of restructuring costs, $3 million expense (Other income/expense) related to the May 2010 termination of the revolving credit line, a net write down of long-lived assets of $57 million offset by a $50 million income tax benefit due principally to valuation allowance adjustments related to deferred tax assets. The aggregate impact of these items was a $111 million reduction of net income or approximately $0.22 per diluted share.

“I'm very encouraged by our financial and operational performance throughout fiscal 2010,” said Steve Luczo, Seagate chairman, president and CEO. “In fiscal year 2010 we delivered record shipments, profitability and operating margin. The company responded well to the increase in global hard drive demand, which grew 22% year-over-year, introduced key new products, continued to strengthen the capital structure, and remained focused on improving key business fundamentals to position Seagate for future growth.

“Specific to our fiscal fourth quarter, two of our key assumptions entering the quarter did not materialise as expected and impacted our financial results – macro-economic stability and pricing reflective of balanced supply and demand. Industry demand in the fiscal fourth quarter was at the low end of our expectations due primarily to issues emanating from the debt crisis in Europe and slowing consumer spending especially in the U.S. and Europe. The lower unit shipments and unfavourable pricing at some key capacity points impacted Seagate’s ability to deliver revenue and earnings for the quarter within our target range. Despite these factors, Seagate reported the highest operating results for a June quarter in the company's history.”

Conference Call

A replay of Seagate’s conference call held earlier today is now available from seagate.com.

About Seagate

Seagate is the world leader in hard disk drives and storage solutions. Learn more at seagate.com.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are based on information available to Seagate as of the date of this press release. Current expectations, forecasts and assumptions involve a number of risks, uncertainties, and other factors that could cause actual results to differ materially from those anticipated by these forward-looking statements. Such risks, uncertainties, and other factors may be beyond the Company’s control. In particular, global economic conditions may pose a risk to the Company’s operating and financial performance. Such risks and uncertainties also include the impact of variable demand; dependence on Seagate’s ability to successfully qualify, manufacture and sell its disk drive products in increasing volumes on a cost-effective basis and with acceptable quality, particularly the new disk drive products with lower cost structures; the impact of competitive product announcements; and the Company’s ability to achieve projected cost savings. Information concerning risks, uncertainties and other factors that could cause results to differ materially from those projected in the forward-looking statements is contained in the Company's Annual Report on Form 10-K as filed with the U.S. Securities and Exchange Commission on August 19, 2009 and in the Company’s Quarterly Report on Form 10-Q as filed with the U.S. Securities and Exchange Commission on May 5, 2010, which statements are incorporated into this press release by reference. These forward-looking statements should not be relied upon as representing the Company’s views as of any subsequent date and Seagate undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date they were made.

# # #

SEAGATE TECHNOLOGY PLC

CONDENSED CONSOLIDATED BALANCE SHEETS 

(In millions)

(Unaudited)

(a)     As adjusted due to changes to the accounting for convertible debt instruments implemented in the first quarter of fiscal year 2010, applied on a retrospective basis.

SEAGATE TECHNOLOGY PLC

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS 

(In millions, except per share data)

(Unaudited)

(a)     As adjusted due to changes to the accounting for convertible debt instruments implemented in the first quarter of fiscal year 2010, applied on a retrospective basis.

SEAGATE TECHNOLOGY PLC

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(In millions)

(Unaudited)

(a)       As adjusted due to changes to the accounting for convertible debt instruments implemented in the first quarter of fiscal year 2010, applied on a retrospective basis.

Brocade (Brocade^®) (Nasdaq: BRCD) today announced that Bank of China is utilising Brocade host bus adapters (HBAs) to improve server connectivity within its data centre. The bank will deploy 200 Brocade HBAs to improve server connectivity and performance in the IT infrastructure that supports the organisation’s innovative and fast-growing banking and insurance businesses.

One of the world’s largest financial institutions, Bank of China has 100 million customers and generates more than RMB 85 billion a year in revenue. Bank of China’s enormous data centre is responsible for all data processing within the bank as well as data connectivity between its global branches and sub-branches.

To sufficiently address the challenges associated with continuous development of new businesses, the unceasing surge in transaction volume and the growing adoption of virtualisation technology, Bank of China’s Bancslink system needed new server connectivity options to provide higher performance, guaranteed service levels and simplified management for both physical and virtualised environments. The organisation was ultimately looking for a way to relieve server stress, maintain high availability and minimise planned and unplanned downtime—offering the benefits of business continuity, support for new businesses and enhanced customer service.

After evaluating the feasibility of several options, the bank decided to deploy 200 Brocade 415 and 425 Fibre Channel HBAs, to be used mainly within its Bancslink system to connect tellers within Bank of China’s domestic and global branches. Operations personnel using front-office terminals process all banking transactions from businesses and individuals, including deposits and swaps, and transmit the data to Bancslink for processing by the core server, which then forwards it to Bancs – the core banking platform. This process places a heavy demand load on the Bancslink servers and their HBAs.

The Brocade 415 and 425 HBAs provide a strategic framework to simplify data centre connectivity, optimise performance and increase scalability while reducing both cost and risk. The HBAs provide storage networking connectivity into an infrastructure composed of Fibre Channel switches, directors and backbones. More importantly, the local and remote management of distributed HBAs utilises fabric-based boot logical unit number (LUN) discovery for automated SAN boot configuration to quickly deploy diskless servers—centralising management and supply.

“Maintaining high server availability to help ensure business continuity has become one of the primary challenges for the bank,” said a Bank of China spokesman. “With its hot-swappable SFPs, the Brocade HBAs can significantly improve server availability, simplify customer management, ensure continuity of banking services and help us provide customers with 24×7 access to service. This will improve the user experience and enhance our bank’s reputation. The Brocade 415 and 425 HBAs we are implementing will complement the Brocade DCX^® Backbone and the Brocade48000 Director as well as the other Brocade SAN switches already in use, enhancing their high IOPS capacity and service quality. In addition, the Brocade products have been awarded certifications by VMware, Microsoft, Red Hat and Novell, and can improve the performance of virtualised environments. They will lay a solid foundation for VMware virtualisation in our test environment, and for our future data centre virtualisation initiatives.”

The Brocade 415 and 425 HBAs provide a high performance configuration. Their smart PCIe lane negotiation helps to maximise bus throughput, with parallel I/O engines to support simultaneous I/O transfers. Their hardware-based virtual channels, with low/medium/high data priorities and target rate limiting, minimise storage target data overflow and maximise link utilisation between HBAs and adjacent switch ports, effectively ensuring quality of service (QoS).

“Enterprises worldwide are seeking to improve the cost-effectiveness and efficiency of their data centres by deploying high-performance HBAs to improve server connectivity,” said Ben Sham, managing director, Brocade China. “We are dedicated to developing end-to-end solutions that offer customers the next-generation server connectivity products they need to meet increasingly stringent demands. We are proud that our HBAs will help Bank of China to improve its server availability and efficiency, and to support its business innovation and growth.”

About Brocade

Brocade (Nasdaq: BRCD) develops extraordinary networking solutions that enable today’s complex, data-intensive businesses to optimise information connectivity and maximise the business value of their data. For more information, visit www.brocade.com.

###

Brocade, the B-wing symbol, BigIron, DCFM, DCX, Fabric OS, FastIron, IronView, NetIron, SAN Health, ServerIron, TurboIron, and Wingspan are registered trademarks, and Brocade Assurance, Brocade NET Health, Brocade One, Extraordinary Networks, MyBrocade, and VCS are trademarks of Brocade Communications Systems, Inc., in the United States and/or in other countries. Other brands, products, or service names mentioned are or may be trademarks or service marks of their respective owners.

© 2010 Brocade Communications Systems, Inc. All Rights Reserved.

Deena Shiff Named 2010 Communications Ambassador

The winners of the prestigious 2010 Communications Alliance & CommsDay Awards were announced last night at the Annual ACOMM Awards Dinner which featured Senator Stephen Conroy, Minister for Communications, Broadband and the Digital Economy, as keynote speaker.  The industry’s top honour, the 2010 Communications Ambassador Award, was won by Telstra’s Deena Shiff.

“Congratulations to the finalists and winners of the 2010 ACOMM Awards who represent the best of the best in the Australian communications industry,” said Communications Alliance CEO John Stanton.

“As a fast-paced industry focused on meeting customers’ needs, these Awards provide a well-deserved opportunity to reflect on the industry’s own significant and growing contribution to the Australian economy and to reward those organisations and people who constantly raise the bar professionally.  Our 2010 Communications Ambassador, Deena Shiff, is one such person,” Mr Stanton commented.

The winners of the 2010 ACOMM Awards are:

• Communications Ambassador Award – Deena Shiff for her passion, vision, and 21-year contribution to the communications industry.
• Innovation for a Large Company Award – iiNet for its revolutionary BoB™ all-in-one home communications solution.
• Innovation SME Award – Soprano Design and Vocus Communications Soprano Design for its suite of mobile enterprise messaging services and Vocus Communications for its free IPv6 transit services for ISPs and telcos.
• Innovation in Content Delivery and Services - Nextgen Networks for facilitating broadcast innovation through its cost-effective Gbit/s links to sports stadiums.

Services to the Industry Awards

• Professional Services Excellence - Maddocks Lawyers for assisting clients to respond to the changing communications landscape.

• Partnerships for Growth Award - NEC Australia and OptiComm for the wholesale FTTH network being rolled out to 50,000 new homes and businesses. 

• Commitment to Customer Service Award - Telstra Enterprise & Government for its unique “Enterprise-grade” customer service model. 

The industry’s top honour for individual achievement, the 2010 Communications Ambassador Award is presented to an individual who has made a significant and demonstrable contribution to the Australian communications industry.  This year’s winner, Deena Shiff, is widely recognised for her integrity and passion for SME innovation.   

Deena has been a key industry figure for 21 years.  A lawyer by initial training, she played a key strategic role at OTC Limited and was centrally involved in the formation of Telstra at the beginning of the 1990s before rising to become Telstra’s first Group Managing Director for Wholesale – a role in which she was acknowledged as a champion for the wholesale model and for shifting opinion within Telstra toward wider product access for wholesale customers.  While a keen market competitor, she is renowned for her fairness and vision to recognise outcomes that will benefit the wider industry.  Deena also uses her strong understanding of the technology needs of SMEs to champion innovation and support online initiatives for small and medium businesses.  She is now Telstra Business Group Managing Director.

Decisive Publishing CEO Grahame Lynch said: “Each year the ACOMM Awards represent a new high standard in industry excellence and the 2010 Awards are no exception.  The Australian communications sector is constantly meeting new technological challenges in order to serve businesses and consumers and the ACOMM winners should be congratulated for their role in driving the sector’s innovation.”

A comprehensive listing of this year’s ACOMM Award finalists is available at www.commsalliance.com.au

2010 ACOMM Award Finalists and Winners

Category: Innovation - Large Company Award

Finalists: Huawei; iiNet; and Internode

Winner: iiNet 

iiNet's BoB™ is an all-in-one home communication solution replacing the modem and standard home phone. BoB delivers twice the range of most other wireless modems; supports up to five handsets; offers ‘plug and play’ capability; and automatically routes phone calls through standard PSTN if power is lost.

Category: Innovation – SME Award

Finalists: Allegro Networks; Mach Communications; Soprano Design; and Vocus Communications

Joint Winners: SOPRANO Design and Vocus Communications 

SOPRANO Design accelerates enterprise messaging for mobile network operators around the world through providing tailored, industry specific software, streamlining SMS, MMS and email business processes and generating revenue for their mobile telecommunications provider.  SOPRANO Mobile Enterprise Messaging Suite 5.0 provides Mobile Network Operators and Mobile Service Providers with a suite of web accessible mobile messaging applications to drive their enterprise, business and government (SMS, MMS, Email, Voice) messaging revenue.

Vocus Communications is an independent wholesale voice and data provider.  In August 2008, it committed to providing free IPv6 transit services to all ISPs and telecommunications companies, allowing any provider access to IPv6 at no cost and also allowing providers to offer these services to corporate and residential customers.  Vocus is encouraging early transition to IPv6 addresses and delivers an easy to access alternative to IPv4 transit addresses.  It is currently responsible for routing almost all IPv6 connectivity in Australia. 

Category: Services to Industry - Professional Services Award

Finalists: Herbert Geer; Maddocks; and Truman Hoyle

Winner: Maddocks

Maddocks is a leading Australian law firm, providing legal services across the infrastructure, government, financial and services sectors.  In the past 12 months Maddocks has worked with clients to develop their regulatory and commercial response to changes in the telecommunications landscape.  Maddocks also advised on the development of the 'FireNet' fibre optic cable network that is utilised by the Metropolitan Fire Brigade and Country Fire Authority in Victoria.

Category: Partnerships for Growth Award

Finalists: Alcatel-Lucent & Telstra; Clarity & TelstraClear; Huawei & Optus; and NEC Australia & Opticomm

Winner: NEC Australia & Opticomm

NEC Australia is a leading supplier and integrator of information and communication technology solutions to carriers, government and businesses. With its Gigabit Passive Optical Network (GPON) technology, NEC Australia is helping OptiComm, a Hills Industries joint venture company, roll out Fibre-to-the-home broadband networks to more than 50,000 new homes and businesses across Australia.   NBN Co Tasmania has selected OptiComm as the supplier of NEC’s GPON FTTP and as the operator for the first stage deployments of NBN rollout in Tasmania.

Category: Commitment to Customer Service Award

Finalists: Internode; Optus; Telstra Enterprise & Government; and Westnet

Winner: Telstra Enterprise & Government

Telstra Enterprise & Government provides network services and solutions to more than 200 of the world’s top 500 companies.  In October 2009, it launched Telstra Enterprise-grade Customer Service™, a unique customer service model supporting the distinct needs of large corporate and government customers. 

Category: Innovation in Content Delivery and Services Award

Finalists: Internode; Nextgen Networks; and Pacnet

Winner: Nextgen Networks

Nextgen Networks is a national Telecommunications carrier specialising in high performance data services.  On behalf of a customer, it has established a ‘game-changing’ broadcast network with cost-effective Gbit/s links to sports stadiums around Australia that realises a new generation of High Definition TV (HDTV) capabilities, efficiencies and consumer outcomes.  Through this initiative, Nextgen is facilitating ongoing innovation in the broadcast industry and ultimately, a superior viewer experience.

Category: 2010 Communications Ambassador Award

Finalists: Matt Healy; Deena Shiff; and David Spence

Winner: Deena Shiff 

Deena Shiff is Group Managing Director of Telstra Business.  She has been a leader in Australian telecommunications since she first entered the industry in the late 1980s and has been at the forefront of innovation and development of new services to better serve Australia businesses.  Whilst maintaining a reputation as a ‘quiet achiever’, Deena’s strategic vision and passion for communications is recognised throughout the business community.

ABOUT COMMUNICATIONS ALLIANCE

Communications Alliance is the peak body for the Australian communications industry.  It presents a unified voice for its members in public policy, facilitates industry solutions to industry issues, and provides up-to-date information on industry issues.  Communications Alliance is also leading the industry's response to the National Broadband Network implementation.  For further information see www.commsalliance.com.au

ABOUT COMMS DAY

Communications Day Australasia is Australia and New Zealand’s most respected source of daily telecom industry news and commentary published under the Decisive Publishing stable. It is regarded by many as the bible of Australia's telecom industry and boasting a subscriber list that reads like a who's who of the industry.

For further information see www.commsday.com

Australian mobile solutions provider, MIA International today revealed that it has provided a publishing solution to deliver a customised version of the BigPond® portal for Telstra’s T-Hub®; Australia’s first device that combines a traditional home phone with advanced mobile phone-type applications.  This is the first home phone device project for MIA and marks the company’s strategic move towards developing solutions for all personal devices, not just mobile phones.

MIA has leveraged its previous work for Telstra in building the BigPond Portal on Telstra’s mobile handsets and applied that to deliver a similar internet portal experience on the T-Hub. The internet portal is one of the most popular icons on Telstra’s T-Hub, and delivers easy access to both a range of optimised content sites, together with access to a wide range of web sites.

In addition, MIA has developed an Astrology application specifically designed for the T-Hub, which allows users to look up what’s in store for their particular star-sign on the touch screen device.

In order to quickly change and update the Internet portal on the T-Hub, Telstra has implemented MIA’s Media Village Platform Publishing Manager. This tool enables Telstra to create and manage its Internet portal content. MIA’s publishing tool has been provided to Telstra as a "Software as a Service" product.

Telstra Executive Director, Products, Craig Turner, said: “The T-Hub is a new generation home phone that works like a mobile phone by combining the features of telephony, information and entertainment.  MIA’s publishing tool has enabled Telstra to deliver and manage key applications such as the Internet portal and 3^rd Party websites.”

“The T-Hub is designed to give users quick access to a wide range of information, while enabling them to perform many mobile phone-type applications on their home phone. We are delighted to be working with Telstra on software and applications for its T-Hub next generation home phone and online device and we look forward to developing more applications for it in the near future,” said Jon Mooney, Chief Operating Officer, MIA International.

In addition to traditional home phone features, the T-Hub also includes a large, 18cm touch-screen enabling users to make and receive calls, send text messages to mobile numbers on the Telstra, Vodafone and 3 networks and most Australian fixed numbers, receive voicemail messages, as well as view lists of recent incoming and outgoing calls.

The T-Hub is also an organiser for family activities and includes a calendar, notes for family members, lists of important contact numbers and addresses and an alarm clock. It acts as an entertainment hub enabling the family to play music and videos, listen to Internet radio, catch up with people on social networking sites and it can even be used as a digital photo frame.

T-Hub and Big Pond are registered trademarks of Telstra Corporation Limited ABN 33 051 775 556

ENDS

About MIA

MIA sets the global standard for mobile platform technology and innovation. It is a provider of proven technology that enables the successful delivery of mobile assets to all devices, across any network in any format. MIA technology delivers a superior customer experience, reduced costs and increased revenue to its clients.

MIA was founded in 2003 delivering mobile internet solutions and now has over 1700 live sites operating across the globe. MIA works with all of Australia’s leading carriers and enjoys longstanding customer partnerships.

www.miainternational.com

T-HubJon Mooney, Chief Operating Officer, MIA International