ABA Digital Watchdog Joins SAY’s Executive Team to Continue Rapidly Expanding Local Media Network
SAY Media today announced it has appointed Alexx Cass, former ABA Digital Services Manager, in the newly-created role of media development manager.
Cass joins SAY Media with an impressive ten years’ experience in the digital media industry. As Digital Services Manager for the Audit Bureaux of Australia for the past three years, he launched Australia’s first web audit initiative and compliance program, protecting media buyers from risky advertising and measurement practises. During this time, Alexx also served as chairman of the ABA Digital Watchdog Committee, bringing together senior publishers and media buyers to set industry rules for advertising practises and web measurement.
In his new role, Cass is responsible for growing and managing SAY Media's network of digital publishers and websites in Australia and New Zealand across key vertical channels, including style, living, food and technology. Cass will also help educate local publishers about SAY’s cost-per-engagement and newer cost-per-exposure pricing models, designed to move the industry past high-wastage cost-per-impression pricing.
“Bringing someone of Alexx’s calibre onto the SAY team shows how serious we are about building a local portfolio of publishing partners, big and small, as we have done successfully in the US and the UK,” says Duncan Arthur, general manager for SAY Media Australia. “Alexx’s deep industry relationships will give us a head start in initiating conversations with quality publishers and owner-operated sites about the many benefits of working with SAY.”
Cass added: “After three years of being an industry advocate for trustworthy advertising practises , it’s time for me to lead by example and support SAY’s efforts to move the industry forward by providing an engaging and premium digital advertising experience for advertisers and consumers. By championing more accountable, transparent pricing structures, a cleaner, uncluttered approach to digital advertising, and vibrant ads built for user engagement, I’m confident we will be able to quickly expand SAY’s local media partnerships in this region.”
Before the ABA, Cass held a senior business development role with Nielsen Online, assisting media agencies and publishers with their online research and measurement strategies and pioneering solutions for emerging areas such as ad networks, mobile media and social media.
About SAY Media
SAY Media is a digital publishing company that creates amazing media brands. Through its technology platform and media services, SAY enables its portfolio of independent content creators to build passionate communities around key consumer interest areas such as Style, Living, Food and Tech. The company provides simple and accountable ways for the world’s top brands to engage with these passionate audiences, at scale, with a reach of more than 500 million people around the world. SAY Media is headquartered in San Francisco, with offices across North America, in the UK and Australia. For more information visit www.saymedia.com.