Leading Out-of-Home media company JCDecaux has launched the Aspire, a newly designed, Digital Large Format portrait sign. The first site was unveiled in the busy inner-city suburb of Pyrmont in Sydney and is part of JCDecaux’s contract with Sydney Trains, the largest Out-of-Home contract in NSW.
The stunning new format has been designed by internationally renowned Australian architects, Tzannes, and is the first-of-its-kind for the JCDecaux group worldwide.
Max Eburne, Chief Commercial Officer, JCDecaux Australia and New Zealand said: “This unique new format sets a new standard when it comes to architecturally designed advertising infrastructure. With its standard portrait ratio, it will be easier than ever for brands to take their Small Format campaigns to the big screen, bringing them to life across the Digital Large Format Aspire network.”
Aligned with JCDecaux's commitment to environmental, social, and governance (ESG) principles, the Aspire network has been manufactured using recyclable stainless-steel cladding, while the garden area beneath the site has been replanted with native grasses. Additionally, the Aspire has been engineered to optimise energy efficiency by using direct green energy sources, thereby reducing electricity consumption.
“This design is part of our ongoing commitment to leading the industry in creating new and more sustainable opportunities for advertisers.” Eburne said.
The first Aspire screen is located just two kilometres from Sydney’s CBD, on Saunders Street in Pyrmont. Strategically positioned for ease of viewing, the elevated roadside screen presents a valuable opportunity for advertisers wanting to connect with urban professionals – 74 per cent of audiences are pedestrian and 67 per cent are business professionals.
Nine more Aspire sites are approved for roll-out across the eastern seaboard in locations including: Lindfield and Pymble in Sydney; Coburg and Richmond in Melbourne; and Milton in Brisbane. Further expansion of the network is planned, with a goal to initially establish 30 locations across the eastern seaboard.
ENDS
About JCDecaux
JCDecaux is the number one out-of-home media company worldwide, with more than 1 million advertising panels in more than 80 countries and more than 11,200 employees. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.
Key figures
2023 revenue: €3,570.0m (a)
N°1 Out-of-Home Media company worldwide
A daily audience of 850 million people in more than 80 countries
1,056,833 advertising panels worldwide
Present in 3,918 cities with more than 10,000 inhabitants
11,650 employees
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.4/5), CDP (A), MSCI (AA), Sustainalytics (13.7), and has achieved Gold Medal status from EcoVadis1st Out-of-Home Media company to join the RE100
Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
N°1 worldwide in street furniture (630,196 advertising panels)
N°1 worldwide in transport advertising with 153 airports and 258 contracts in metros, buses, trains and tramways (319,081 advertising panels)
N°1 in Europe for billboards (85,743 advertising panels worldwide)
N°1 in outdoor advertising in Europe (708,620 advertising panels)
N°1 in outdoor advertising in Asia-Pacific (165,292 advertising panels)
N°1 in outdoor advertising in Latin America (91,682 advertising panels)
N°1 in outdoor advertising in Africa (25,337 advertising panels)
N°1 in outdoor advertising in the Middle East (21,300 advertising panels)