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DoubleVerify

DV Launches News Accelerator, Empowering Advertisers to Tap into Engaged News Audiences While Ensuring Brand Suitability

DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced the launch of its News Accelerator program. Over a year in the making, this initiative will further align DV's product innovation with the needs of the news industry, and encourage advertiser spending on news and journalism. Key components include the introduction of DV News Plus, a positive contextual segment for news, advanced suitability controls and enhanced analytics tools to drive more positive advertiser engagement with news. Through the program, DV will foster partnerships and feedback loops with dozens of news publishers, across the spectrum of news content - from regional and niche publications to global news leaders, and will educate the industry on how to balance brand suitability with the brand-building opportunity presented by news content. To underscore the investment in the initiative, DV has appointed industry veteran Jack Marshall as the company’s Head of News, who will spearhead the work.

DoubleVerify to Introduce Pre-screen Content Controls on Meta, Strengthening Brand Safety, Suitability, and Media Performance

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the upcoming introduction of content-level pre-screen avoidance on Meta’s Facebook & Instagram Feed and Reels, expanding its suite of independent brand safety and suitability tools. This release will empower advertisers to proactively avoid content they deem unsuitable before their ads are served, protecting brand reputation across Meta’s platforms.

DoubleVerify Expands AI-Powered Brand Suitability Coverage on Meta to Include Inflammatory Politics & News

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the rollout of DV’s Inflammatory Politics and  News (“IPN”) category on Meta. This expansion empowers advertisers to independently authenticate campaign quality against controversial news and political topics, enabling them to choose the level of protection that best fits their brand requirements.

DoubleVerify Launches Transparency Centre to Fuel Industry Education and Foster Digital Trust

DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today announced the launch of the DV Transparency Centre. This new educational portal is designed to augment understanding and trust in media verification by providing greater insight and clarity into DV's technology and measurement solutions. The launch highlights DV's commitment to driving industry education at one of the world's most prestigious gatherings of marketing and online advertising leaders.

ANZ ad fraud rate increases by 14% according to DoubleVerify’s 8th Annual Global Insights Report

DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today released its DV Global Insights: 2024 Trends Report. The report employs DV technology to comprehensively analyse media quality and performance trends from more than one trillion impressions from over 2,000 brands across APAC, EMEA, LATAM, and North America. It delves into critical industry topics, including the expansive role of Artificial Intelligence (AI) in transforming media and advertising risks and opportunities, the rapid increase in Made for Advertising (MFA) content, the rise of Retail Media Networks (RMNs) with specialised inventory, and how responsible media buying contributes to reducing carbon emissions.

DoubleVerify Bolsters Media Quality Authentication on Pinterest with Brand Safety and Suitability Measurement

DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with Pinterest to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and help protect brand reputation within this engaging, user-generated online media environment.

DoubleVerify Unlocks Comprehensive Media Quality Authentication on Reddit with First-to-Market Offering

DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data, and analytics, has announced the global availability of the industry’s first comprehensive media authentication offering on Reddit. This release makes available to Reddit advertisers the DV Authentic Ad® – a proprietary metric that offers advertisers an additional layer of trusted, third-party transparency into campaign delivery in a brand suitable environment, within the intended geography – on their Reddit ads.

DV Earns MRC Accreditation for CTV Viewability, Reinforcing its Leadership in Pre- and Post-Bid CTV Measurement

DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics in the Connected TV (CTV) environment. This accomplishment underscores DV's commitment to provide the highest standard of measurement accuracy and transparency in the dynamic CTV space and further demonstrates the company’s alignment with the MRC accreditation process as a critical layer of accountability in online advertising.

DoubleVerify Expands AI-Powered Brand Safety and Suitability Capabilities for TikTok Advertisers

DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok’s new Inventory Filters - Vertical Sensitivity and Category Exclusion, to go into effect this month. As TikTok continues to grow in popularity, the expansion allows advertisers to navigate the complex digital landscape with precision, ensuring their brand promotion is aligned with suitable content on the platform.

DoubleVerify Launches Pre-Bid ‘Made for Advertising’ (MFA) Tiered Categories for Elevated Brand Suitability

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, today unveiled its latest innovation in brand safety and suitability with the introduction of tiered “Made for Advertising” (MFA) brand suitability categories for pre-bid avoidance. This first-to-market innovation, integrated into DV Authentic Brand Suitability (ABS), complements DV's existing post-bid offering and provides advertisers with a full spectrum solution to maximise ad effectiveness throughout the media transaction.

DoubleVerify Bolsters Media Authentication on Meta: Extends Brand Safety and Suitability to Facebook and Instagram Feeds & Reels

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With this release, global advertisers will be able to independently authenticate campaign quality and protect their brand equity within these engaging, user-generated media environments.

DoubleVerify Launches First-of-its-Kind Global Attention Benchmark Report

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, has published a quarterly benchmark report that includes global media quality and performance data. The report highlights attention levels across global regions and industry verticals using DV’s Attention Index, which offers rich insights into how effectively ads capture viewer attention and engagement. Of note, the top three performing verticals in attention were Media & Sports, Health & Pharma, and Education, while the bottom three performers included Travel, Financial Services, and Telecom. 

New research reveals Gap Between Intent and Action in Media Quality Measurement in Australia, and APAC broadly

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released a report entitled: "Raising the Bar in APAC: How Media Quality and Performance Drive Outcomes". The report, developed in conjunction with WARC, explores the impact of media quality and attention metrics on driving performance for advertisers in APAC. The report found that 91% of Asia-Pacific (APAC) marketers agree that measuring media quality is important, 98% use ad verification tools and more than half are confident in measuring that quality. Despite this, of surveyed marketers, only 17% evaluate media across the four key metrics of fraud, brand safety, viewability and ensuring the ads were served in the intended geography. On top of this, one in three marketers only use verification tools on an ad hoc basis. 

DoubleVerify Extends Leadership in Independent AI Powered Campaign Optimisation Solutions with Agreement To Acquire Scibids

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that it has entered into an agreement to acquire Scibids Technology SAS (“Scibids”), a global leader in AI-powered digital campaign optimisation. The acquisition of Scibids is a cash and stock transaction valued at $125 million, with additional potential consideration based on certain performance metrics. The transaction is anticipated to close in the third quarter (the “Acquisition”).

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