Lucinda Barlow, Head of Marketing for Google Australia and New Zealand, has been named the winner of IAB Australia’s inaugural Digital Marketer of the Year Award at the 2013 IAB Australia Awards held tonight in Sydney.
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GPY&R Melbourne has won three Awards at the 2013 IAB Awards including the prestigious ‘Best in Show’ award for its “Mobile Medic” campaign developed for Defence Force Recruiting.
Australia’s online advertising market is responsible for contributing $17.1 billion to economic output (GDP) providing over 162,000 direct and up to 238,000 indirect jobs according to a new report, Digital Dollars, released today by PwC.
Reactive’s highly interactive and well executed campaign, The Most Powerful Arm Ever Invented has impressed the judges and been named the winner of IAB Australia’s Creative Showcase 7.6. Havas Worldwide Sydney picked up second place with its exceptional campaign Fundawear; and SOAP Creative snared third place with its Lynx Apollo campaign.
IAB Australia has announced six finalists for its inaugural Digital Marketer of the Year Award.
The Monkeys and Leo Burnett Melbourne have dominated the finalist list for the 2013 IAB Australia Awards, snaring four finalist spots each across the 13 categories. A further 19 agencies were named by IAB Australia as contenders in the Awards which reward the most innovative and effective online advertising and marketing campaigns run in Australia over the last twelve months.
Online advertising expenditure has continued to grow, reaching $ 910.8m for the March 2013 quarter, representing 15 percent year on year growth according to IAB Australia’s Online Advertising Expenditure Report (OAER) which was released today.
Creative, digital and media agencies that enter the 2013 IAB Australia Awards are being offered free tickets to take their clients to the Awards, the online industry’s pre-eminent awards.