IPL Communications brings LifeSize Video Center to the market

IPL Communications today announced it is now offering the LifeSize® Video Center to Australian resellers as part of its distribution agreement with LifeSize Communications. LifeSize Video Center revolutionises how HD video is delivered and accessed, live or on demand.

AD2ONE secures Rentahome.com.au & renews contract with Takeabreak

AD2ONE has won Australia’s leading online provider of furnished homes and apartments, rentahome.com.au and will now be providing exclusive advertising access to the premium accommodation site. Prior to working with AD2ONE, Rentahome.com.au had no advertising representation. Its sister site takeabreak.com.au, an online holiday portal designed to help consumers plan fantastic holidays in Australia, is already part of AD2ONE’s travel and leisure portfolio and has renewed its contract for another year.

2010 IAB Awards Finalists Announced

IAB Australia today announced the 2010 IAB Australia Awards finalists, noting a significant increase in the number of agencies and brands submitting entries, as well as an overall increase in entry numbers. Twenty one agencies were selected as finalists across the Awards’ 11 categories, with Mediacom and Publicis Mojo-Melbourne securing the lion’s share, taking six and four nominations respectively.

AD2ONE signs deal with Gourmet Ads

Global digital group, AD2ONE has been appointed by the world’s leading online food advertising network, Gourmet Ads (www.gourmetads.com) to provide exclusive advertising access to millions of mainly female Australian grocery buyers online via its vast collection of quality small and large food websites. With a strong presence in the US, Canada, the UK and more recently Australia, Gourmet Ads specialises in reaching the grocery buyer online by managing advertising next to recipes online.

3D stands out for Creative Showcase 4.4

Visual Jazz’s ‘Dance Off 3D’ for Jay Jays has been declared the winner of this quarter’s Creative Showcase, Australia’s best free online award for creativity in digital advertising. The winners, who were announced yesterday at the Creative Showcase 4.4 lunch, included first runner-up Tribal DDB for their work on Volkswagen’s Polo launch, while Reactive rounded out the awards with second runner-up for their Dotti Nation campaign. The winners were chosen by a panel of 10 esteemed judges from the industry.

Leading restaurant Manager joins the Dimmi team

Dimmi, Australia’s first real-time online restaurant reservations service today announced the appointment of Patrick Sullivan as National Key Account Manager. Patrick will be responsible for managing Dimmi’s portfolio of VIP restaurants across the country including Gordon Ramsay's Maze, Pier, Bilsons, Quay, Jacques Reymond, Flying Fish, Wildfire, Cecconis, Flower Drum, Berowra Waters, Catalina, Pilu and Mezzo.

Brocade announces financing options for customers through Brocade Capital Solutions

Brocade® (Nasdaq:BRCD) today introduced Brocade Capital Solutions, a private-label captive financing program, through which Brocade and a network of qualified business partners and financial services firms will offer customers tailor-made financial options that encompass and complement all of Brocade’s technical and support portfolio

Firefly lights up with new appointments

Millward Brown Firefly, the qualitative research division of Millward Brown, today announced the appointment of Vanessa Morrison as Senior Account Director and Anna Kellerman as Account Director.

IPL Communications partners with CommSoft RMS

IPL Communications today announced it has partnered with CommSoft RMS to provide the full featured CommsOffice™ Product Suite on Panasonic Business Telephone Systems as exclusive distributor. The product suite, which includes six modular applications, will be available from IPL Communications from June.

Framework proposed for NBN telephony

Communications Alliance, the peak body for the Australian communications industry, today released a definition of the wholesale telephony services expected to be available via the National Broadband Network.

Brocade takes the lead in high-performance, high-density networking across all major market segments

Brocade® (Nasdaq: BRCD) today unveiled three new blades designed to seamlessly integrate into its two flagship platforms, the Brocade NetIron MLX Series and the Brocade DCX Backbone. These new blades offer industry-leading wire-speed performance and density to address increasing traffic in service provider networks and booming server virtualisation adoption in data centres. The new blades reinforce Brocade’s commitment to continuous networking innovation while also preserving customers’ investments in their existing network infrastructures.

Seagate delivers world's fastest hard drive for laptop computers; Momentus XT solid state hybrid drive offers solid state performance with the capacity and value of hard disk drives

Seagate (NASDAQ:STX) today announced channel and OEM shipments of the Momentus® XT drive, the world’s fastest 2.5-inch laptop PC hard drive, combining SSD-like performance with the massive capacity and much lower cost of HDDs. The Momentus XT drive also features Adaptive Memory™ – a groundbreaking new technology from Seagate that learns and optimises the drive’s performance to each user by moving frequently used information into the flash memory for faster access. The Momentus XT solid state hybrid drive boots up to 100 percent faster than traditional 5400RPM drives, the mainstream spin speed for laptop PCs, and sets new benchmarks for real-world system performance for laptops and gaming systems.

MIA launches Device Digital

Australian mobile internet solutions provider, MIA International has launched Device Digital, a new division which will partner with advertising and media agencies to help them deliver effective mobile solutions for their clients.

Primus Telecom launches NBN broadband services for the next generation in Tasmania

Primus Telecom today announced the launch of it services on the National Broadband Network (NBN) in selected regional towns in Tasmania. Primus Telecom is one of only a few Retail Service Providers to offer Fibre to the Home (FTTH) services to the regional towns that are part of NBN Tasmania’s initial roll-out. They include Smithton, Scottsdale and Midway Point.

Brocade Encryption Switch garners prestigious 2009 EMC Partner Solution Award for best new offering for RSA

Brocade® (Nasdaq:BRCD) today announced that the Brocade Encryption Switch has won the 2009 EMC Partner Solution Award for Best New Offering for achieving the highest RSA platform utilisation. The EMC Partner Solution Awards recognise top offerings from the EMC Solution Gallery and are based upon business impact, commitment to EMC technology, market presence and revenue contribution.

Research finds online video advertising results in up to 51 percent increase in unaided brand awareness for Weight Watchers

Online video advertising has an exceptionally positive impact on brand metrics when combined with standard display advertising according to research released today by IAB Australia and Dynamic Logic. The research, which was conducted for Weight Watchers, found that the combination of online video with standard display resulted in unaided brand awareness rising by 38 per cent, compared with a 10 per cent increase for those exposed to standard display only and 20 per cent increase for online video advertising only.

Seagate introduces new era of external storage: a flexible hard drive solution with multiple interfaces and content sharing options

Seagate (NASDAQ: STX), the worldwide leader in hard drives and storage solutions, today introduced the next evolution of the company’s award-winning FreeAgent® external hard drives—its new GoFlex™ storage solutions. This new family of external drives and accessories introduces a new level of flexibility to traditional USB 2.0 storage that will change the way people store, access, enjoy and share their digital content. The FreeAgent® GoFlex™ storage family includes easy, plug-and-play portable and desktop drives, with an array of interchangeable cables and desktop adapters that allow each drive to adapt to the interface or device being used. GoFlex hard disk drives are also specially designed to provide interoperability between operating systems in order to work with both Microsoft® Windows® and Mac® OS X computers.

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