Seagate Technology, plc (NASDAQ: STX), a world leader in data storage infrastructure solutions, today launched Lyve™ Data Transfer Services with its fleet of Lyve Mobile data shuttles, arrays, and services, enabling businesses to move mass data quickly, securely, and simply from edge to private, public, or hybrid clouds. The new Lyve Data Transfer Services on-demand, web-based purchasing model enables customers to pay only for what they need, when they need it.
Tricentis, the world’s #1 testing platform for modern cloud and enterprise applications, announced the acquisition of Neotys, a leading performance testing company. As organisations grapple with the increased number of cloud-native, mobile, and enterprise packaged applications, the need for an integrated, end-to-end approach to test automation has never been greater.
A new survey released by CyberArk (NASDAQ: CYBR), the global leader in Identity Security, found that 97 percent of senior security executives say attackers are increasingly trying to steal one or more types of credentials. As organisations move assets to the cloud, increase third-party access to corporate resources, and enable sustained remote work models, attackers are targeting non-traditional user populations that may not be adequately protected.
IAB Australia’s Board, Executive and Measurement Council today jointly announced that it has appointed Venture Consulting to conduct a strategic industry review of digital audience measurement currency requirements. The review will be the basis for the standards and specifications of a tender for online measurement services which will be issued in May 2021, inviting measurement vendors to submit their services for tender evaluation. The invitation will culminate in vendor/s being endorsed as the preferred supplier/s for the planning, buying, and reporting of online audience measurement.
Impact, the global leader in partnership automation today announced that it has completed the acquisition of Trackonomics Ltd, the leading supply-side platform (SSP) designed for publishers’ commerce-driven content. This acquisition enhances Impact’s Partnership Cloud publisher technology capabilities.
Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions has named Australia-based Quest Security as its 2020 Solution Innovation Partner of the Year– Oceania at its annual Genetec APAC awards ceremony. Securitas Electronic Security was awarded Partner of the Year – Australia.
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced a new, state of the art data centre facility in Singapore, unifying its footprint for all media types in the heart of the Asia-Pacific (APAC) region. This investment is designed to support the rapid growth in digital advertising services across the region and reinforce Magnite's global leadership in CTV and omnichannel digital advertising by optimising Magnite’s technical infrastructure in the region.
Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, today announced a new version (v 5.10) of its flagship unified security platform, Security Center. Among many new enhancements, this major new release allows more system components to run in the cloud, reducing the gap between cloud and on-premises security systems. It also makes it easier to connect external systems and tap external data for use in dashboards, maps and investigations without relying on complex, specialised integrations.
Streaming digital audio and podcast advertising has continued to rise, with 69% of media agencies now reporting streaming digital audio advertising is a significant or regular part of their activity and 36% report that podcast advertising is a significant or regular part of their activity. IAB’s Advertising Audio State of the Nation Report Wave 5 released today at IAB’s Audio Summit, also found the streaming audio sector has benefited from increasingly making its inventory available through programmatic channels, with agencies embracing programmatic during 2020 to secure greater control over their investments.
Impact, the global leader in partnership automation, today announced it has been selected by Shopify Plus to be a Certified App Partner for influencer and affiliate marketing. With Impact’s Partnership Cloud, an integrated end-to-end solution for managing partnerships across the entire partner life cycle to activate rapid growth, Shopify Plus merchants can easily and quickly launch and automate affiliate and influencer programs without developer involvement.
InMobi is pleased to announce it has joined Prebid.org, the independent organisation designed to ensure and promote fair and transparent marketplaces across the industry, as a Technology Partner Member. As a firmly established in-app leader in the industry, InMobi will impart strategic counsel and engineering resources to key Prebid initiatives. As further validation of the deep involvement InMobi plans to provide, InMobi will join the following Prebid working groups: Prebid Mobile, Prebid CTV-OTT Taskforce, Video Taskforce, and Identity.
“Organisations should never have to choose between protecting the privacy of individuals and their physical security,” said Pierre Racz, President of Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions. Putting these principles into practice, Genetec provides the necessary tools for security professionals to responsibly gather and manage data, particularly video, while supporting compliance with privacy laws around the world.
CyberArk (NASDAQ: CYBR), the global leader in Identity Security, today announced availability of new subscriptions, programs and tools designed to accelerate organisations’ Identity Security initiatives and time to business impact. These new offerings complement CyberArk’s Identity Security portfolio, which is centered on Privileged Access Management and focuses on securing individual identities – human or machine – throughout the cycle of accessing critical assets.
Seagate Technology plc (NASDAQ: STX), a world leader in data storage and management solutions, today introduced LyveTM Cloud storage-as-a-service platform, an S3-compatible storage-only cloud. Lyve Cloud enables always-on mass capacity data storage and activation. It is designed as a simple, trusted, and efficient service allowing enterprises to unlock the value of their massive unstructured datasets. Seagate is collaborating with Equinix, the world’s digital infrastructure company, to make Lyve Cloud accessible to more customers. This collaboration will provide extensive interconnect opportunities for additional cloud services and geographical expansion.
Impact, the global leader in partnership automation, today announced the creation of two senior APAC roles and the continued expansion of its APAC-wide team. This has grown from 4 people in 2018 to nearly 40 in 2021 as brands embrace the partnership channel to acquire new customers, drive incremental revenue and create memorable customer experiences. Performance partnerships were named (under the title ‘Fusion’) as one of the seven Deloitte Global Marketing Trends in 2021.
Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, today announced how commercial real estate provider Westminster Property Ventures has made innovative use of a range of Genetec solutions to make each of its premises COVID-safe for staff, tenants and visitors. Westminster Property Ventures’ buildings house critical businesses such as international banks, law firms and consultancies who can be assured that amidst a global pandemic their offices remain highly secure and equipped for their return.
The Australian digital advertising market enjoyed a strong comeback in Q4, recording a 29.7% growth from Q3 to reach $2,935 million and a 20.3% year on year increase from the same quarter in 2019. The data which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER), shows that all advertising categories have achieved growth for the second consecutive quarter as the industry rebounds after the pandemic induced declines earlier in 2020.
Nicole Bence, Network Digital Sales Director at Seven West Media, has been appointed Chair of the IAB Australia Board, effective immediately.
Ms Bence succeeds Matt Rowley, CEO of Pedestrian Group, who has been Chair since January 2019. She has been a member of the IAB Australia Board since 2020.
InMobi, the world’s leading marketing cloud, today announced the launch of the Post-IDFA Alliance, a partnership of mobile marketing technology companies focused on addressing the concerns of mobile marketers and app publishers in the wake of Apple’s recent update to their IDFA policies. The alliance, which includes Liftoff, Fyber, Chartboost, Vungle, Singular and InMobi, represents a broad spectrum of companies instrumental to the mobile advertising industry.
Video investment continues to significantly outpace the rest of the ad market and is set to continue throughout 2021 according to new research. The Attitudes to Digital Video Report released today by IAB Australia found that 68% of agencies expect investment in digital video advertising to increase in 2021. The report also found that 94% of agencies using digital video for increasing brand awareness expressed satisfaction with their campaign results, while the ability of digital advertising to reach audiences at scale was identified as the number one reason why 59% of agencies continue to use or recommend digital video advertising.
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