InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced that it has welcomed two new sales managers to its expanding Australia and New Zealand team, as demand for its mobile marketing solutions continues to accelerate.
Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, will unveil Streamvault Edge™ at ISC West (Genetec booth #13062). The Edge is an innovative new line of connected appliances that enables the easy transition to a hybrid-cloud infrastructure and marks the beginning of a new edge platform strategy for Genetec.
Female founders still face challenges in getting equal access to opportunities and funding for their businesses. But successful entrepreneur Michele Romanow, co-founder and CEO of Clearco, says the battle is worth it.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that it has been granted accreditation by the Media Rating Council (MRC) across its suite of programmatic targeting services.
Tricentis, a leader in test automation for modern cloud and enterprise applications, announced today the acquisition of Tx3 Services, a provider of automated quality and compliance software testing solutions for life sciences companies. Building upon Tricentis’ AI-powered continuous testing platform, the addition of Tx3 provides greater specialisation and increased capabilities to address the unique needs of the healthcare and life sciences industries.
Macquarie University is the first Australian organisation to deploy Meltwater’s industry-first custom data visualisation and Command Centre offering. Meltwater’s custom solution allows an organisation to pull all its data into one branded centralised visual hub in real time, delivering actionable business insights. Organisations can combine analysis of paid, earned, and owned performance across news and social media, as well as integrate data from paid advertising campaigns, website analytics, and data from marketing automation and CRM platforms.
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced the acquisition of Carbon, a platform that enables publishers to measure, manage and monetise audiences in real-time.
The Australian online advertising market is nearing $13bn in calendar year 2021, a stunning 35.8% growth on the preceding year according to data from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC. It follows two years of slow growth for the industry, at 2.4% for 2020 and 5.6% growth for 2019
Seagate Technology Holdings plc (NASDAQ: STX), a world leader in data storage infrastructure solutions, launched its premiere cloud storage-as-a-service platform, Lyve™ Cloud, for businesses of all sizes in Singapore. The S3-compatible storage-only cloud known for its simplicity, flexibility and cost predictability has been trusted by many partners and customers since its launch in the United States last year.
impact.com, the world’s leading partnership management platform, has kicked off 2022 with a raft of new hires and promotions to support its rapid growth across Australia, New Zealand, Japan, China and Southeast Asia and to prepare for its launch into India in 2023.
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, has been chosen to power the GroupM Premium Marketplace in the US and Canada, as well being named as a global preferred technology partner. GroupM will consolidate its programmatic media buying across omnichannel environments including CTV, digital video, and display within Magnite in the US and Canada. GroupM will leverage Magnite on a preferred basis globally across APAC, EMEA and LATAM.
Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, today shared the results of its state of the industry report. Based on insights from over 2,000 physical security leaders from around the world, the report looks at how the role of physical security continued to evolve in 2021 as organisations adapted to changing conditions.
IAB Australia has launched its IAB Ad Effectiveness Fundamentals training program, designed to help brand marketers understand the commonly used methodologies, as well as providing an overview of emerging techniques for evaluating advertising including neuroscience and attention measurement. The online training program, which is free to attend, allows participants to work through the curriculum at their own pace and then complete an assessment to receive certification.
Magnite (Nasdaq: MGNI), the largest independent sell side advertising platform, today announced the launch of Live Stream Acceleration (LSA), a technology designed to help CTV publishers optimise their live inventory programmatically. LSA helps publishers more effectively monetise their supply, ensuring that ads are served in a timely manner without burdening their technical infrastructure.
Australian e-commerce and retailers are set to benefit with the news that Zonos, the global technology leader for cross-border commerce, has opened its first international office in Queensland, Australia to meet the needs of its growing Asia Pacific business. It has also announced the appointment of Travis Robinson as its APAC General Manager.
CyberArk today announced the appointment of Dr Stephenie Andal as Partner Manager for CyberArk ANZ. Based in Sydney, Stephenie joins Ben Brown, CyberArk’s Melbourne based Partner Manager. Together they will work closely with strategic partners including global SIs, consultancies, MSPs and technology alliances in the CyberArk marketplace.
A new, unified Paid, Earned & Owned dashboard from Meltwater will give marketing and PR teams a holistic understanding of their brand across all channels.
In an industry first, the new dashboard shows how omni-channel marketing efforts are working together to drive engagement and exposure. It also means campaigns can be adjusted to optimise impact.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that Havas Media Group has become the first media agency in Australia to activate DV’s Authentic Ad™ metric as the default measurement currency across client campaigns1. This initiative is designed to maximise the cross-channel digital investments of the brands Havas serves and drive superior campaign outcomes.
Tricentis, a leading testing platform for modern cloud has announced that Sydney Trains has implemented Tricentis Tosca for codeless test automation as part of its cloud–first strategy. This shift from manual testing has resulted in a 100% regression test automation for existing applications and has enabled a 66% reduction in testing time on 10,000 mobile devices in the field.
Tricentis, an industry leader in test automation for modern cloud and enterprise applications, announced today the acquisition of Testim, an AI-based SaaS test automation platform. Testim extends Tricentis’ own AI-powered continuous testing platform, and will help the company further simplify test automation, enabling organisations to create resilient end-to-end tests quickly and easily.
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