New research released today by IAB Australia has found that brand building is one of the key drivers of the rapidly expanding digital video market. The 2022 IAB Australian Video State of the Nation Report also found 74% of buyers are continuing to invest or increasing their investment in digital video ad formats as a way of expanding the reach of their TV campaigns.
Einsteinz Communications has marked its 21st anniversary by announcing the appointment of Carlotta Vittori in the role of Communications Director. Vittori, who is a ‘boomerang’ employee having worked with Einsteinz Communications for five years from 2013, will join the company’s all-female leadership team, working alongside Founder and Managing Director Pru Quinlan and Senior Communications Director Sue Ralston.
A new enclosure management solution from Genetec Inc. (“Genetec”) gives data centres the ability to secure, monitor and manage access to racks and cabinets remotely. The light-architecture device utilises Cloud Link Roadrunner™, an industry specific NEMA TS2 (National Electrical Manufacturer Association) compliant hardware, combined with the latest in access management software.
Seagate Technology Holdings plc (NASDAQ: STX), a world leader in mass-data storage infrastructure solutions, today announced its extensive plan to expand Seagate® Lyve™ Cloud regions and offerings including Lyve Cloud Archive storage service and Lyve Cloud Marketplace. The expansion reinforces the company’s commitment to solving today’s data complexity challenges and serving the mass data ecosystems with the object storage service designed for multicloud freedom.
Leading Out-of-Home media company JCDecaux has won a tender for Queensland Rail which will see it significantly expand its current portfolio, retaining existing formats and adding new digital assets and locations across Australia’s second largest state.
impact.com, the world’s leading partnership management platform driving partnerships for more than 2,200 brands, announced today its continued momentum in the first quarter of 2022 and added a number of Australian brands to its rapidly scaling ANZ business.
Today, Seagate® celebrates Star Wars Day with the introduction of three collectible Hard Disk Drives (HDD) inspired by Boba Fett™, Grogu™, and The Mandalorian™. Released on the fan holiday playing off of the popular Star Wars quote “May the Force be with you,” the newest additions to the company’s line of licensed special edition storage devices bring a tangible piece of the galaxy to the hands of collectors and tech enthusiasts.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, today announced that it is reinforcing its commitment to the channel with the launch of an enhanced channel and integration partner program.
Leading Out-of-Home media company JCDecaux this week launched ‘Join the Changemakers’ - a joint brand and talent attraction campaign highlighting the company’s progressive and diverse career opportunities for the change-makers, shape-shifters, risk-takers and rule-breakers in Australia.
Tricentis, a leading testing platform for modern cloud, has appointed Damien Wong as Senior Vice President for Asia Pacific and Japan (“APAC”). Damien will be based in Singapore, and is responsible for all aspects of the go-to-market strategy and for driving further expansion across the APAC region.
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, has today launched Curated, by InMobi, a series of privacy-compliant customised private marketplaces on the InMobi Exchange to help mobile advertisers in Australia and New Zealand better reach and engage with relevant niche audiences.
IAB Australia has launched a new industry training program for marketers seeking to understand and make better use of the affiliate and partnership sector. The Affiliate and Partnership Marketing Training program is offered free of charge in an online format and is an ideal resource to those who are new to this form of digital marketing, as well as anyone currently involved in it. It has been developed by the IAB Australia Affiliate Marketing Working Group.
Seagate Technology Holdings plc (NASDAQ: STX) (the “Company” or “Seagate”) today reported financial results for its fiscal third quarter ended April 1, 2022.
“Seagate's March quarter financial results were consistent with our revised outlook, with record nearline product revenue driven by cloud customers partially offsetting multiple macro related headwinds that impacted other end markets, particularly video and image applications, and pressured profitability,” said Dave Mosley, Seagate’s chief executive officer.
“Our focus is on mitigating these external challenges through ongoing expense discipline, new pricing strategies and operational efficiencies. We are also continuing to execute our strong product roadmap to address customer demand for cost-efficient, mass capacity solutions. In the March quarter, we began the volume ramp of our 20-plus terabyte products, which, combined with continued healthy cloud demand, support our outlook for double-digit fiscal year revenue growth.”
New insights from media intelligence company Meltwater has found that interest in the election campaigning is waning, with comparison of news coverage and social media telling very different stories about party preference and sentiment.
Alfa Romeo F1 Team ORLEN is tackling its digital storage challenges head on with Seagate Lyve Cloud, as the team announces a partnership with Seagate Technology. Seagate Lyve Cloud is the always-on mass capacity object storage platform designed to enable multicloud freedom at the metro edge.
As developers create compelling PlayStation®5 (PS5™) and PlayStation®4 (PS4™) games, players are building up their game libraries and eagerly searching for high-capacity add-on storage options. Today, Seagate (NASDAQ: STX) expands its storage capacity for PS4 and PS5 consoles with our officially licensed external Game Drive — featuring 2TB and 4TB capacities, available in Australia and New Zealand. Levelling up the company’s line of PlayStation storage for gamers, the new external hard drive offers the ultimate game vault for PS5 and PS4 storage and delivers the ability to play PS4 games directly from the drive.
CyberArk (NASDAQ: CYBR), the global leader in Identity Security, announced it achieved “four nines” (99.99%) of uptime availability for its innovative CyberArk Identity solution. CyberArk offers high availability with resilient, scalable architecture and market-leading product capabilities.
Seagate® Technology Holdings plc (NASDAQ: STX), a world leader in mass-data storage infrastructure solutions, today pledged to power its global footprint with 100% renewable energy by 2030, and to achieve carbon neutrality by 2040. The environmental sustainability goals are being announced in conjunction with the release of the company’s 16th Global Citizenship Annual Report (GCAR). Building on our Science Based Targets, we are expanding our actions in support of Seagate’s commitment to a sustainable datasphere and protecting the environment.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it is the first to earn accreditation by the Media Rating Council (MRC) for its independent, third-party calculation and reporting of YouTube video viewability for desktop and mobile (web and app) using Google’s Ads Data Hub (ADH).
IAB Australia has announced the appointment of Liz Eades as Director of Learning and Development. The newly created role will see Eades steer the development, design, and delivery of practice-based education to further close the skills gap in the advertising industry. Her immediate priorities will include building relationships with tertiary education institutions, shaping bespoke corporate training offerings, working with IAB Talent and Careers Working Group and supporting members with onboarding and training talent.
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