impact.com, the world’s leading partnership management platform today announced Australia’s largest indie digital marketing agency Sparro, has deployed impact.com to enable its extensive client list to better understand the incremental value of partnership marketing across all of its digital marketing channels.
According to the latest report from research organisation Omdia, Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, has been recognised as the fastest-growing access control software provider in the world for the second year in a row. The report shows Genetec taking market share from other access control vendors and strengthening its number two position globally (up from 4th in 2019). Regionally, Genetec experienced the most organic growth in the Americas and was the fastest-growing software provider in EMEA.
Media owners, platforms, and technology companies are being invited to enter the 2022 IAB Australia MeasureUp Research Awards, designed to showcase quality Australian media research. Winners will be announced and will present their study in person at the IAB’s annual MeasureUp conference on Tuesday 25th October 2022.
The Australian digital advertising and ad tech industry job vacancy rates have continued to climb, reaching 11.8%, an increase of 2% points higher than in September 2021 when the market was already suffering a severe talent shortage. Despite this increase, data from the IAB Australia 2022 Industry Talent Report suggests that the job vacancy rate may be close to peaking, with an increasing number of companies reporting no job vacancies.
CyberArk (NASDAQ: CYBR), the global leader in Identity Security, today announced a series of Channel Partner Program initiatives to enhance collaboration, strengthen learning, solve for cybersecurity debt and drive greater customer value while helping CyberArk and its partners dramatically grow Identity Security-related business opportunities.
impact.com, the leading partnership management platform, in partnership with WARC, an international marketing intelligence company, today released an in-depth research report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers guidance on how better alignment can lead to more effective and valuable partnerships. The report, Aligning Marketers and Influencers: Shifting Perspectives on Influencer Marketing Across the Funnel, reveals influencer and marketer perceptions around influencer marketing, especially given the rapid growth of the influencer market after a wave of investment and innovation on the heels of the COVID-19 pandemic.
The race for SME (small and medium enterprise) customer primacy has reached a critical inflection point, according to a new guide from Pollinate.
From talking to nearly 1,000 banking leaders around the world, Pollinate’s latest guide has plotted a path for how traditional banks can accelerate the pace of change by focussing on harnessing the power of data to become the single digital hub for SMEs.
Australian advertising agencies are continuing to embrace programmatic digital out of home advertising (pDOOH), with 83% of agencies having used pDOOH and 48% at least regularly considering it according to the Attitudes to DOOH 2022 Report which was released today by IAB Australia at AdTECH:OOH. The Report is based on a survey of 530 advertising professionals across agencies, brands and ad technology suppliers in the Australian market conducted in July 2022.
TotallyAwesome, Australia’s most advanced digital advertising network for kids, teens, and families, today announced it has raised US$10M (debt and equity combined) seed funding from leading San Francisco based Partners For Growth and Singapore based boutique investment growth advisory firm Yefira Group specialising in adtech investment consulting. TotallyAwesome enables a youth-safe digital ecosystem by curating the largest supply of media inventory for brands to engage with more than 500 million monthly active under 18-users across APAC, safely.
Leading Out-of-Home media company JCDecaux has partnered with Rural City of Wangaratta Council and Cole Media to facilitate the creation of an immersive marketing event at Southern Cross Station for the region’s current tourism campaign.
Tricentis, a global leader in continuous testing for modern cloud and enterprise applications, today announced the findings from a global survey of more than 2,600 DevOps practitioners—AI-Augmented DevOps: The Next Frontier. The study examines AI augmentation in DevOps environments and finds the majority of organisations value AI-augmented DevOps and recognise its potential to fuel innovation and impact business.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, today announced it is adding External Attack Surface Management (EASM) capabilities to the Qualys Cloud Platform. Integrated into CyberSecurity Asset Management 2.0, the new component adds the external attacker view to identify previously unknown internet-facing assets for a complete and accurate picture of the enterprise attack surface.
Today, Seagate Technology Holdings plc (NASDAQ: STX), a world leader in mass-data storage infrastructure solutions, announced two additions to its Nytro® portfolio, the Nytro 5550 SSD and Nytro 5350 SSD. Engineered with Phison technology for high performance, efficiency, and increased storage density in data centres, the new products comprise the Seagate® Nytro 5050 NVMe™ SSD series. Designed to offer more computing with less energy consumption, they provide a cost-effective solution that eliminates bottlenecks, improves quality of service (QoS), and delivers the highest levels of data integrity and security for business applications.
The Australian Ecommerce Report 2022 released today by IAB Australia and Pureprofile (ASX: PPL) has found that while shoppers have been able to get back into physical stores, regular online purchasing for both groceries and retail products have increased since last year with 83% of online shoppers buying every month.
Leading Out-of-Home media company JCDecaux New Zealand has released the results of its latest proprietary research project, which revealed that Out-of-Home creative incorporating distinctive brand codes – including logo, colour, shape, tone of voice and style of imagery – averaged a 13 per cent uplift in category mental availability versus weakly coded ads.
CyberArk (NASDAQ: CYBR), the global leader in Identity Security, today announced it was named a Leader in the 2022 Gartner® Magic Quadrant™ for Privileged Access Management1. The company was positioned both highest in ability to execute and furthest in completeness of vision for the fourth time in a row.
Seagate Technology Holdings plc (NASDAQ: STX) (the “Company” or “Seagate”) today reported financial results for its fourth quarter and fiscal year ended July 1, 2022.
According to the latest report from research organisation Omdia, Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, continues to be recognised as the leader in global video surveillance software. The scope of this year’s report was expanded to include VSaaS (Video Surveillance as a Service) for the first time, and Genetec credits its continued market leadership to the development of innovative and flexible cloud solutions, and the strength of its unified security platform, Security Center.
TotallyAwesome, Australia’s most advanced digital advertising network for Gen Z and families, today announced the Australian and APAC launch of TotallyPlay, a gaming platform that enables brands and advertisers to connect with the region’s estimated 450+ million gamers[1] aged under-18 without the need for third-party online data.
JCDecaux New Zealand has released the results of its latest IRIS audience research, which reveals consumers are scrutinising FMCG spend as the cost of living rises and household budgets are put under pressure.
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