Ipsos and IAB Australia today announced that the new industry digital audience measurement currency Ipsos iris will be launched in early March after securing official endorsement by IAB Australia’s Board and Measurement Council.
Tricentis, a global leader in enterprise continuous testing, today announced the release of Testim Mobile, adding extensive mobile testing capabilities to Testim. The new mobile features ensure smoother connectivity and a better mobile testing experience through codeless solutions for iOS and Android, native and web apps.
IAB Australia and the Outdoor Media Association (OMA) announced today that Ben Milne, Global Head of Out of Home (OOH) Media at dentsu will be the keynote speaker at Powering DOOH 2023. The event, which is a first ever collaboration between IAB and OMA marks the coming together of traditional and digital media.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, today announced the expansion of its TruRisk platform to serve the needs of both large enterprises and small and medium-sized businesses. The new offerings, VMDR TruRisk packages and Enterprise TruRisk Management, will help organisations reduce cyber risk across their infrastructure and drive business growth.
Meltwater, a global leader in social and media intelligence, and We Are Social, the socially-led creative agency, have released Digital 2023 Australia, their latest annual report highlighting the most notable findings on digital trends and social media in Australia.
Magnite (NASDAQ:MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced Magnite Streaming, a singular supply side platform that merges leading technology from the Magnite CTV and SpotX platforms. Magnite Streaming empowers media owners to maximise the value of their assets holistically across live and VOD inventory, CTV and OTT environments, and addressable linear, while gaining insights to more efficiently and effectively drive their businesses. Magnite’s CTV and OTT clients include Nine, TVNZ, Emtek Digital and Samsung Ads. Magnite Streaming also provides advertisers with unparalleled access to CTV and OTT inventory, audience targeting capabilities and real-time reporting.
Leading Out-of-Home media company JCDecaux New Zealand is continuing to expand its footprint with the growth of its high-impact, digital portrait SMARTFRAME network across Auckland, Wellington and Christchurch.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory. Since the DV Fraud Lab first identified the family of fraud in 2019, an estimated $20 million has been siphoned from advertisers. BeatSting alone is responsible for costing unprotected advertisers up to $1 million per month.
Tricentis, a global leader in enterprise continuous testing, today announced the general availability of Tricentis Test Automation, a cloud-based test automation solution that simplifies test creation, orchestration, and scalable test execution for easier collaboration among QA teams and their business stakeholders and faster, higher-quality, and more durable releases of web-based applications and business processes.
InMobi, a leading provider of content, monetisation, and marketing technologies, today announced that it has appointed Jaclyn Hadida as the Country Manager for ANZ. Jaclyn’s appointment comes as Richard O’Sullivan, formerly VP & GM for ANZ and VP Agency Partnerships in APAC, is elevated to a global role within InMobi as the VP of Open Exchange, focused on strategy and growth, and will be based out of London.
Meltwater, a global leader in social and media intelligence, and We Are Social, the socially-led creative agency, have released Digital 2023, their latest annual report on social media and digital trends worldwide.
Tricentis, a global leader in enterprise continuous testing, today announced the appointment of Yaw Hu Law as Vice President for Asia. Yaw Hu will be responsible for driving the company’s go-to-market strategy and further expansion across Asia.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the company has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution.
SpringServe, now part of Magnite, has announced the appointment of Mete Bargmann as Commercial Director, JAPAC under which he is responsible for planning, developing and implementing commercial strategies to support and accelerate the growth of SpringServe throughout Asia Pacific.
Today Tricentis, a global leader in enterprise continuous testing, was named a Leader by independent research firm Forrester in its report: The Forrester Wave™: Continuous Automation Testing Platforms, Q4 2022.
Meltwater, a global leader in social and media intelligence and data analytics, has today released its “State of Social Media 2023” report, revealing Facebook remains the dominant social media platform for APAC marketers, closely followed by LinkedIn and Instagram. Despite TikTok being named the fastest growing social media channel, it seems it is yet to be leveraged by marketers at the same rate as those well-established platforms.
Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “India Embraces the Streaming Era” that found ads on streaming platforms capture more attention than ads on social media. Nearly two thirds of India’s streamers (64%) are more responsive to advertising on streaming platforms, with many stating they often search for the product (48%) and make a purchase (33%) after the fact.
impact.com, the world’s leading partnership management platform, announced today the company’s strong momentum in 2022, driven by new client and agency partner growth, strategic investment in its business, expansion in Europe and Asia, trailblazing initiatives with leading companies like Walmart by powering its new content creator portal, Walmart Creator, and new partnerships and integrations with Adobe Commerce, BigCommerce, and more.
IAB Australia and the Outdoor Media Association (OMA) have announced they are collaborating to curate Powering DOOH 2023. The one-day conference which will be held on 30 March 2023, will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia.
Verint® (Nasdaq: VRNT), The Customer Engagement Company™, today announced that Verint Voice of the Customer (VoC) Analytics™ is a leader in Frost & Sullivan’s Frost Radar for Voice of Customer Analytics 2022 Report.