Leading Out-of-Home media company JCDecaux New Zealand has switched on its 26th SMARTFRAME in its national network, the first and only digital Out-of-Home site to reach audiences heading to western suburbs such as New Lynn, Blockhouse Bay, Titirangi, Huia, and Laingholm, as well as the western beaches.
The Debate Club, known as a safe place for people to explore controversial topics in advertising, is extending its reach, launching into Melbourne with a new Debate Club for Purpose series. It will also host an IAB Australia endorsed Advertising Debate Club event at AdWeek APAC in Sydney.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced an expansion of its quality solutions with Google’s Ads Data Hub for Measurement Partners, enabling media measurement and helping maximise advertiser performance on YouTube Shorts, Masthead and In-feed Video formats. The release leverages DV’s technology to help advertisers on YouTube Shorts ensure their video ads are viewable, by a human being and are safe from Fraud/Invalid Traffic (“IVT”).
CyberArk (NASDAQ: CYBR), the identity security company, today announced that CyberArk Endpoint Privilege Manager will be featured in the Lenovo™ (HKSE: 992) (ADR: LNVGY) ThinkShield security portfolio. Lenovo customers will be able to benefit from CyberArk’s SaaS-based solution, which enables organisations to implement foundational endpoint security controls. These controls aim to block and contain potential cyber attacks on the endpoint and enforce least privilege to help reduce the risk of information being stolen or encrypted and held for ransom.
Scope3, the leading provider of emissions data for the advertising industry, has unveiled its latest State of Sustainable Advertising report. This quarter’s report provides updated industry benchmarks and a more comprehensive estimate of digital ad emissions. Developments from the last report include refinements to the Scope3 emissions model and expansion of the data set to include more countries and channels.
Seagate Technology Holdings plc (NASDAQ: STX) today introduced the next generation of SSD technology to its lineup, the FireCuda® 540. The PCIe Gen5 NVMe SSD delivers unparalleled performance to gamers, creators, and tech enthusiasts – adding the fastest speeds and endurance to the company’s line of PC storage products.
CyberArk (NASDAQ: CYBR), the identity security company, today announced the release of its latest Environmental, Social and Governance (ESG) report. CyberArk’s approach to ESG and sustainability is grounded in its commitment to its people, core values, communities and the environment, and to integrating the principles of ESG into the company’s operations and strategic decision making.
The Australian digital advertising and ad tech industry job vacancy rates have dropped from 11.8% in July 2022 to just 4.5% in July 2023 according to the IAB Australia- 2023 Industry Talent Report released today. Demand for entry level employees has also plummeted from 27% of job openings to just 14%, with organisations instead seeking more experienced and commercially driven leaders. The vast majority of open roles are currently for sales managers and sales strategists, with companies focusing on driving revenue and seeking ways to stand out from their competitors.
Leading Out-of-Home media company JCDecaux Australia has partnered with Universal Pictures Australia on behalf of Warner Bros., and Essence Mediacom, to launch ‘Paint Australia Barbie Pink!’, a captivating campaign designed to transform the nation into a vibrant and unforgettable celebration of Barbie, the biggest and pinkest movie event of the year.
Qualys, Inc (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security, and compliance solutions, announced Dino DiMarino has been appointed as Chief Revenue Officer (CRO). In this role, Dino will be responsible for leading the global sales and partner organisations along with all aspects of revenue performance focusing on delivering sustainable customer value and business outcomes.
impact.com, the world’s leading partnership management platform, today announced the launch of impact.com / creator, an influencer marketing platform that allows advertisers to discover, create, manage and scale full-funnel influencer marketing programs from a single interface. The new technology simplifies and improves the user experience for both brands and creators.
Magnite (Nasdaq: MGNI), the world’s largest independent omni-channel sell side advertising company, has been chosen by Foxtel Media to enable programmatic advertising on ad-supported streaming service, BINGE Basic. As the initial exclusive programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms.
Leading Out-of-Home media company JCDecaux has appointed Alexandra Heaven as Head of ESG for both Australia and New Zealand. In this newly created senior leadership position, Alexandra will be responsible for delivering on the local execution of JCDecaux’s global Environmental, Social and Governance (ESG) 2030 strategy.
Leading Out-of-Home company JCDecaux New Zealand, has released its latest research report, "Gen Z: The In Real Life Opportunity." This comprehensive study provides New Zealand brands and marketers with invaluable insights into effectively connecting with the increasingly influential Gen Z consumer segment.
IAB Australia has called for a considered response to the online gambling recommendations issued today by the House of Representatives Standing Committee on Social Policy and Legal Affairs.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expansion of its quality solutions with Meta to enable media measurement and help maximise advertiser performance on Facebook and Instagram Reels. This release will leverage DV’s technology to help advertisers on Meta Reels ensure their video ads are viewable, by a human being and are safe from Fraud/Invalid Traffic (“IVT”).
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced its global sustainability commitment with Science-Based Targets Initiative (SBTi), an organisation that drives ambitious climate action in the private sector by enabling companies to set science-based emissions reduction targets in line with the Paris Agreement. More than 4,000 businesses around the world partner with SBTi to reach net-zero carbon emissions and help curb global warming.
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising company, today announced wider adoption of its ClearLine solution by streaming TV media owners and advertising agencies. ClearLine is an ad server-agnostic solution that provides agencies with direct access to premium video inventory on Magnite’s platforms.
IAB Australia has launched a Digital Ad Fraud handbook for publishers, marketers, and agencies. Authored by its Standards and Guidelines Council, with inputs from independent ad fraud researchers and guest contributors, the Handbook provides objective guidance, exploring the different forms of ad fraud and making recommendations for best practice. It also details IAB Tech Lab’s Programmatic Transparency Standards and Best Practices for the disclosure of ad fraud attacks, as well as addressing the topic of potential ad fraud in CTV.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Algorithmic Optimiser, an exclusive cutting-edge measurement and optimisation offering with Scibids, the global leader in artificial intelligence (AI) for digital marketing. The combination of DV’s proprietary attention signals and Scibids’ AI-powered ad decisioning enables advertisers to identify the best-performing inventory that maximises business outcomes and advertising ROI, without sacrificing scale.
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