Scope3, the collaborative sustainability platform decarbonizing media and advertising, today announced a $20 million Series B funding round led by GV. The investment will be used to accelerate the development of Scope3’s collaborative sustainability platform (CSP), a first-of-its-kind platform that visualizes the massively interconnected ad ecosystem while powering meaningful carbon reduction. Scope3 will also use the funding to grow its global team of advertising, tech, and sustainability experts and further expand its data and measurement capabilities.
CyberArk (NASDAQ: CYBR), the identity security company, today announced it has been named a Leader in The Forrester Wave™: Privileged Identity Management, Q4 2023.1
The CyberArk Identity Security Platform received the top score in the Current Offering category. CyberArk also had the highest possible scores in 16 criteria including: least privilege access, just-in-time access, development and DevOps support, threat detection and response, innovation and partner ecosystem.
Today at Navigate 2023, SailPoint Technologies, Inc., a leader in enterprise identity security, introduced SailPoint Data Access Security to help organisations manage and protect access to critical data. As a new and integral piece of SailPoint Identity Security Cloud, SailPoint is giving companies a unified view of access across both enterprise apps and unstructured data. This centralised approach provides increased visibility, speeds the finding and closing of pockets of exposure and ultimately, minimises risk to the business brought on by a data breach.
Today at Navigate 2023, SailPoint Technologies, Inc., a leader in enterprise identity security, unveiled the SailPoint Atlas platform. SailPoint Atlas is the next-generation multi-tenant SaaS platform that delivers the critical elements needed to build, maintain, and scale a strong, enterprise-class identity security program.
IAB Australia has launched a Search Working Group to look at how agencies and brands can make the most of their search investments and plan for future technological and behavioural changes. Indago Digital’s MD, Gary Nissim has been appointed as Chair, while other group members are drawn from Google, Microsoft, Ryval Media, Half Dome and dentsu.
PlayStation® gamers can now experience the speed and technology of Seagate’s PCIe Gen4 NVMe solid state drives (SSD) on their consoles. Seagate Technology Holdings plc (NASDAQ: STX) announced its officially licensed for PlayStation Seagate Game Drive PS5® NVMe™ SSD is available for pre-order starting today . The drive offers gamers the latest PCIe Gen4 NVMe SSD technology and the fastest performance from the company’s line of officially licensed for PlayStation storage products – bringing speed, endurance, and high capacity to PlayStation 5.
SailPoint Technologies, Inc., a leader in enterprise identity security, today released the findings from the 2023 edition of its annual research report, ‘The Horizons of Identity Security,’ at Navigate 2023. Produced in collaboration between SailPoint and Accenture, a leading global professional services company, the report is based on insights from more than 375 global cybersecurity executives across the Americas, Europe and Asia. The goal was to examine the current state and future direction of the identity security market.
IAB Australia today announced the appointment of Domain Group to the IAB Board as of October 2023. Domain Group’s Chief Marketing Officer, Rebecca Darley, will represent the company on the Board.
CEO of IAB Australia Gai Le Roy said: “We are delighted Domain Group will be joining the Board and bringing its nuanced perspectives to the table. I am looking forward to having Bec Darley, a leading marketer with a strong understanding of digital audiences, as one of our directors identifying and driving ways to support and improve the digital advertising industry.”
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today introduced machine learning driven recommendations for A/B testing within its Demand Manager product. Built on Prebid technology, Demand Manager empowers leading publishers with the tools, insights, and connections to grow revenue across the ever-changing marketplace of ad exchanges, formats, and vendors. This launch marks the introduction of sophisticated machine learning algorithms packaged with existing industry-leading capabilities for publishers to manage their Prebid stack.
Nicole Bence, Peter Horgan and Aimee Buchanan are amongst the first industry executives to be named in the superstar cast for the Adland’s first ever industry pantomime “Addy Lala and the MOOD Tea Thieves”. They will be joined on stage by Vanya Mariana, Sam Buchanan, Casey Martin, Olivia Scott, Ricky Chanana, Roger Dunn, Paul Kent, and Greg “Sparrow” Graham, who will make a special appearance as Santa, with additional cast members still to be announced.
Data released today by Meltwater about the upcoming referendum has found that the Yes campaign is building momentum, receiving a much higher volume of activity than the No campaign over the past 30 days. The data, which was drawn from a custom-built Meltwater data visualisation solution, tracks and unifies real-time data insights from multiple sources on The Voice referendum. It found that overall, the Yes campaign has over half of the share of voice than the No campaign, with X (Twitter) showing the greatest disparity with more than two thirds of mentions and more than double the rate of engagement than the No campaign.
To celebrate the launch of its new premium Sundaes range, Ben & Jerry’s and leading Out-of-Home media company JCDecaux have partnered to create an ice cream-themed activation that gives Bondi commuters the opportunity to enjoy the sweet scent of salted caramel as they wait for the bus.
CyberArk (NASDAQ: CYBR), the identity security company, today announced that Accenture, a leading global professional services company, has expanded its deployment of the CyberArk Identity Security Platform to include CyberArk Privilege Cloud. The solution enables Accenture to control and monitor privileged access across on-premises, cloud and hybrid infrastructures for clients as well as their own IT environment.
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, released its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in New Zealand. ”The study finds that ad-supported streaming is gaining momentum in New Zealand and 65% of TV viewers tune in to ad-supported streaming services.
Scope3, the pioneer of data-led solutions to decarbonise media and advertising, today launched universal access to the industry emissions data in the Scope3 platform, providing greater visibility into the carbon footprint of the digital advertising ecosystem. This launch represents a significant departure from the industry’s previously fragmented approach to decarbonisation.
IAB Australia has expanded its industry education offerings with the launch of a new foundational industry training program. The first two modules, Foundations of Digital Audio Buying and Foundations of Programmatic DOOH Buying are available now, free of charge to all in the industry. Two Retail Media modules will launch next month, with modules focused on Understanding Digital Ad Fraud and Data to be released later in the year.
Seagate Technology Holdings plc (NASDAQ: STX), a world leader in mass data storage infrastructure solutions, today announced the new Exos® CORVAULT™ 5U84 at the International Broadcasting Convention (IBC) 2023. The new mass storage system helps media and entertainment (M&E) organisations reduce their carbon emissions and operating costs by keeping drives in service for longer, underpinning Seagate’s sustainability mission. IBC also honored Seagate by naming it as a Social Impact Award finalist in the Environment and Sustainability category for its pioneering circularity program.
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced its strategic partnership with Ad Net Zero, the climate action program with the mission to accelerate the decarbonisation of the advertising industry. This collaboration underscores InMobi's resolute commitment to sustainability, aligning with Ad Net Zero's mission to revolutionise the advertising landscape through decarbonisation initiatives spanning ad production, distribution, and publication.
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced a global partnership with Scope3 to make carbon emissions data available across Magnite’s extensive omnichannel inventory. As a result, advertisers will be able to assess their carbon emissions and align their sustainability goals with their campaign performance.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released a report entitled: "Raising the Bar in APAC: How Media Quality and Performance Drive Outcomes". The report, developed in conjunction with WARC, explores the impact of media quality and attention metrics on driving performance for advertisers in APAC. The report found that 91% of Asia-Pacific (APAC) marketers agree that measuring media quality is important, 98% use ad verification tools and more than half are confident in measuring that quality. Despite this, of surveyed marketers, only 17% evaluate media across the four key metrics of fraud, brand safety, viewability and ensuring the ads were served in the intended geography. On top of this, one in three marketers only use verification tools on an ad hoc basis.
