Qualys Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security, and compliance solutions, today announced it is expanding Qualys CyberSecurity Asset Management to identify unmanaged and untrusted devices in real-time. Leveraging the Qualys Cloud Agent to continuously monitor the network, this passive discovery method complements scans, agents, and API-based discovery to build a comprehensive asset inventory, calculate the TruRisk of every asset, and eliminate risk based on business impact.
Leading Out-of-Home media company JCDecaux Australia has appointed Bronwyn Clementson to the newly created role of Executive General Manager – Commercial. Bronwyn will join the company’s nine-strong executive leadership team effective from 1 February 2024.
Meltwater, a global leader in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2024, their latest annual report on social media and digital trends worldwide.
In a year full of digital milestones, Digital 2024 shows that active social media user identities* have passed the 5 billion mark (5.04 billion), equivalent to 62.3 percent of the world’s population. The global total increased by 266 million over the past year - an annual growth of 5.6 percent.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security, and compliance solutions, today announced that it is expanding its partnership with Orange Cyberdefense. This expansion signifies that Qualys’ industry-leading capabilities such as Vulnerability Management, Detection and Response (VMDR) will be included in Orange Cyberdefense’s managed Vulnerability Intelligence Service.
InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has released its Mobile Marketing Handbook 2024, titled "Seamless. Smart. Serendipitous: Building Tomorrow’s Brands".
Leading Out-of-Home media company JCDecaux New Zealand has introduced new capabilities to planning and audience measurement tool Calibre, which now allows the measurement of reach and frequency across the inside of airport terminals.
Seagate® Technology Holdings plc (NASDAQ: STX), a world leader in mass-data storage infrastructure solutions, today shared the company’s fifth annual Diversity, Equity, and Inclusion (DEI) Report titled “Crafting an Inclusive Datasphere,” covering fiscal year 2023.
Magnite has announced the appointment of Nick Henderson to the newly created role of Lead, Revenue Solutions for New Zealand. Working with Managing Director for ANZ, Yael Milbank, Henderson will work closely with premium publishers to uphold Magnite’s market reputation and maximise local opportunities. He will also focus on building key relationships with demand partners and agency decision-makers, while exploring new growth opportunities to further strengthen Magnite’s presence in the region.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With this release, global advertisers will be able to independently authenticate campaign quality and protect their brand equity within these engaging, user-generated media environments.
Seagate® Technology Holdings plc (NASDAQ: STX), a world leader in sustainable mass-data storage solutions, today announced a milestone that marks a new era in the storage industry.
The company launched the Mozaic 3+™ hard drive platform—which incorporates Seagate’s trailblazing implementation of Heat-Assisted Magnetic Recording (HAMR) technology. The launch heralds unparalleled areal densities of 3TB+ per platter—and a roadmap that will achieve 4TB+ and 5TB+ per platter in the coming years.
CyberArk (NASDAQ: CYBR), the identity security company, today announced the appointment of Eduarda Camacho as chief operating officer (COO). Ms. Camacho brings more than 25 years of global senior leadership experience at SaaS and enterprise software companies with a primary focus on creating value through best-in-class customer experiences. As COO, Camacho will lead CyberArk’s go-to-market strategy and field execution. This includes executive leadership over the entire customer journey including sales, channel and customer success teams worldwide.
Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising company, announced that Tennis Australia has selected Demand Manager as their Prebid header bidding wrapper solution. Tennis Australia will leverage Magnite’s DV+ platform and solely implement Demand Manager as their wrapper solution to monetise their display and mobile inventory programmatically for the first time and ahead of the Australian Open.
InfoSum, the world’s leading data collaboration platform, today announced the launch of Private Path. Circana, Experian, ITV, NCSolutions, S&P Global Mobility, and Tesco Media & Insight Platform are among the first who are in the process of utilising this new data solution designed for a privacy-focussed era of measurement and data collaboration. Taking the existing power, privacy and connectivity of InfoSum’s data clean room, Private Path allows organisations to securely maximise the value of first-party data outside of the clean room environment. By providing an alternative to traditional crosswalk processing, Private Path enables data, measurement and media partners to collaborate faster, safer and more cost-effectively.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, has published a quarterly benchmark report that includes global media quality and performance data. The report highlights attention levels across global regions and industry verticals using DV’s Attention Index, which offers rich insights into how effectively ads capture viewer attention and engagement. Of note, the top three performing verticals in attention were Media & Sports, Health & Pharma, and Education, while the bottom three performers included Travel, Financial Services, and Telecom.
Verint® (NASDAQ: VRNT), The Customer Engagement Company™, today announced that its Intelligent Virtual Assistant (IVA)™ solution has received top scores and is positioned as the leader for product completeness, flexibility and strategic potential among 16 solution providers evaluated in the 2023 Conversational AI Intelliview: Decision Makers’ Guide to Enterprise Intelligent Assistants report by Opus Research.*
IAB Australia has launched an e-learning program, Foundations of Retail Media. Developed by IAB Australia’s Retail Media Working Group, the program will provide the local market with much needed education on the fast-growing retail media sector.
Foundations of Retail Media is a self-guided e-learning program which will take learners approximately two hours to complete. The course content covers the historical context of retail media, an overview of the retail media ecosystem, the types, and formats of retail media, as well as targeting capabilities, use of data, the retail media value chain and future trends.
Too many businesses are still focusing on solely upgrading telephony-first contact centres when trying to transform CX, according to a new Playbook from global research and advisory company Ecosystm and Verint® (Nasdaq: VRNT), The Customer Engagement Company®.
The ‘Transforming Experiences to Win in the New CX Era’ interactive Playbook reveals that in Asia Pacific, contact centres continue to struggle with orchestrating channels seamlessly. Customers now initiate 70% of interactions through asynchronous tools and social media apps, rather than calling into a contact centre. Genuine CX transformation needs to go beyond a telephony-focused cloud contact centre solution to embrace an Open CX approach.
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, today announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spend predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising on the planet.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide faster and more granular insights on advertising performance.
Online advertising has continued to grow despite the challenging economic conditions, reaching $3.732 billion for the September 2023 quarter. The data, which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, shows online advertising increased 7.8% year on year and 2.1% over the preceding quarter.
