The Australian internet advertising market has grown 11.1% year-on-year to reach $16.4bn spend for the full calendar year 2024 according to the IAB Australia Internet Advertising Revenue Report (IARR) which was released today.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of trusted, independent brand suitability and media performance tools. This release will allow advertisers to proactively avoid content they deem unsuitable before their ads are served, enhancing brand impact across Meta’s platforms. This launch builds on last year’s release of post-bid brand safety and suitability measurement on Meta’s Facebook and Instagram Feeds and Reels.
IAB Australia today announced that Suzie Cardwell, Nine’s Chief Data Officer, has been appointed Chair of the IAB Australia Board, while Sarah Myers , GM Audience and Marketing at REA Group has been appointed Deputy Chair.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced that Builder.ai has selected CyberArk to secure identities across its multi-cloud environment, protecting and automating workforce and developer user access to all apps with intelligent privilege controls.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced it has acquired Zilla Security, a leader in modern Identity Governance and Administration (IGA) solutions. Zilla’s innovative, AI-powered IGA capabilities will expand CyberArk’s industry-leading Identity Security Platform with scalable automation that enables accelerated identity compliance and provisioning across digital environments, while maximising security and operational efficiency. This acquisition further advances CyberArk’s strategy to deliver the industry’s most powerful, comprehensive identity security platform to secure every identity – human and machine – with the right level of privilege controls.
IAB Australia’s Video Council has today launched a video ad format matrix designed to help buyers and planners more easily understand which environments specific video assets can run. It is hoped that the matrix, which offers a simple visual summary of the formats and the media environments they are offered, as well as a listing of the market’s SSPs, DSPs and Ad Servers, will support the industry and ensure a breadth of investment across multiple channels.
Qualys Introduces Managed Risk Operation Centre (mROC) Partner Alliance to Scale Cyber Risk Services
Qualys, Inc. (NASDAQ: QLYS), a leading provider of disruptive cloud-based IT, security and compliance solutions, today announced the Managed Risk Operations Center (mROC) Partner Alliance, allowing select Qualys partners to expand their revenue streams by offering advisory, onboarding, integration, and remediation through a unified managed service to help their clients identify, quantify, assess, and mitigate cyber risks. This provides qualified Qualys Managed Service Solution Partners (MSSPs) the exclusive opportunity to grow their service offerings among Qualys’ extensive installed base of enterprise customers.
IAB Australia has launched a fully interactive tool to help marketers maximise good performance or correct poor performance by identifying ways to help paid search campaigns deliver more efficiently. Developed by industry experts from IAB Australia’s Future of Search Working Group, the decision-making tool is part of the Group’s just released ‘How search engine advertising auctions work’ Guide.
CyberArk (NASDAQ: CYBR), the identity security company, today announced a new integration with SentinelOne®’s (NYSE: S) AI-powered cybersecurity platform, SentinelOne Singularity, to protect against privileged access misuse. Integrating the two cyber leaders’ platforms brings together the robust endpoint detection and response capabilities of SentinelOne’s market-leading Singularity™ Endpoint solution and CyberArk Endpoint Privilege Manager. The result is a comprehensive security framework that accelerates threat identification and response with unified AI-enhanced security analytics.
Qualys, Inc. (NASDAQ: QLYS), a leading provider of disruptive cloud-based IT, security and compliance solutions, today announced TotalAppSec, its new AI-powered application risk management solution to enable organisations to monitor and mitigate cyber risk from critical web applications and APIs. Qualys TotalAppSec unifies API security, web application scanning, and web malware detection across on-premises to hybrid and multi-cloud environments, providing companies with a comprehensive view of their application security risk and posture. This allows organisations to immediately assess and prioritise their most critical application risks across the entire enterprise and streamlines remediation efforts to quickly reduce their risk.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced Identity Bridge, an endpoint identity security capability that will support identity and privilege sprawl reduction on Linux machines. Identity Bridge will enable organisations to authenticate to Linux systems using centralised accounts, minimising dependence on outdated authentication methods. This helps modernise Identity and Access Management (IAM) without leaving Linux environments behind.
The 2025 Australian Open delivered a tournament of surprises, breaking attendance records through an expanded strategy designed to appeal beyond traditional tennis fans. Meltwater, a global leader in social and media intelligence and data analytics, reported a significant uptick in engagement, with the tournament attracting 2.63 million mentions and 28.6 million engagements—up from 2.24 million mentions in 2024.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, is working with Sky New Zealand to power programmatic advertising on Sky’s premium live and on-demand sports streaming platform, Sky Sport Now. Following the recent launch of digital advertising on Sky Sport Now, buyers will have programmatic access to the platform’s high-value live sports inventory for the first time through Magnite.
Seagate Technology Holdings plc (NASDAQ: STX), an innovator of mass capacity data storage, today announced shipments of Exos M hard drive samples to select customers in industry-leading capacities up to 36 terabytes (TB). Based on Mozaic 3+, the company’s breakthrough heat-assisted magnetic recording (HAMR) technology platform, Exos M delivers unprecedented storage scale for large-scale data centre deployments.
CyberArk (NASDAQ: CYBR) today announced a new integration between CyberArk Privileged Access Manager (PAM) and Microsoft Defender for Identity, giving organisations a unified, comprehensive view of their entire identity security landscape to allow quicker, more effective threat response and containment.
According to a recent, global Recon Analytics survey[1] commissioned by Seagate Technology business leaders from across 15 industry sectors and 10 countries expect that adoption of artificial intelligence (AI) applications will generate unprecedented volumes of data, driving a boom in demand for data storage, and cloud-based storage, in particular.
[1] The November 2024 survey sampled more than 1,000 business decision-makers who actively work in a storage infrastructure role with companies reporting $10+ million in annual revenue and that have already adopted AI or plan to adopt AI within the next three years. The survey results provide insights on the current impacts of AI application usage on infrastructure priorities as well as data retention and management dynamics. Results also explore respondents’ expectations for how increased AI adoption will impact infrastructure needs over the next three years.
Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, today announced its selection as FIFA+’s global programmatic provider. Magnite will power video and display advertising on FIFA+ across North America, EMEA, LATAM, and APAC. The collaboration marks another important step in FIFA+’s efforts to revolutionize the football streaming experience for fans worldwide, bringing previously non-televised games to audiences for free.
New research from the DoubleVerify’s Fraud Lab highlights an 86 percent year-over-year increase in general invalid traffic (GIVT) rates during the second half of 2024 - with the fourth quarter of 2024 becoming the first time in history that monthly GIVT volumes exceeded 2 billion ad requests.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced the launch of FuzzyAI, a cutting-edge open-source framework that has jailbroken every tested AI model. Fuzzy AI helps organisations identify and address AI model vulnerabilities, like guardrail bypassing and harmful output generation, in cloud-hosted and in-house AI models. FuzzyAI’s fully extensible framework is available as open-source software on CyberArk Labs’ GitHub Page.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions, a leader in connected TV (CTV) and cross-screen advertising, announced a renewal of their global relationship, spanning APAC, North America, and EMEA. The partnership achieved substantial growth over the past two years which saw LG Ad Solutions’ programmatic spend grow 103% on the Magnite Streaming SSP.