Rubicon Project Acquires nToggle

Rubicon Project (NYSE: RUBI), the global exchange for advertising, today announced that it has acquired nToggle, a technology company that makes it easier and more cost effective for programmatic buyers to find the inventory they’re looking for among the billions of bid requests they receive each day.

NGENers don’t dodge their opportunity to make social change

NGEN has continued its fine tradition of fierce competition with its NGEN Charity Cup, holding dodgeball competitions in Sydney, Melbourne and Brisbane to raise $30,000 nationally for UnLtd charity partner, Hear For You, the official benefactor of the Cup’s efforts.

IAB elects Marcus Betschel Chair of Ad Effectiveness Council and  publishes first industry work

IAB elects Marcus Betschel Chair of Ad Effectiveness Council and publishes first industry work

IAB Australia’s newly formed Ad Effectiveness Council has elected Marcus Betschel, National Head of Strategy & Products at Columbus as Council Co-Chair.  Betschel will lead the council with IAB co-chair, Gai Le Roy working to help Australia’s digital industry identify and refine the best methods to assess the impact of advertising across different activities.

MyNetFone launches self-service portal for crisis management

MyNetFone, Australia’s largest provider of hosted voice and data communications services, has launched Pulse, an enterprise-level call management solution designed to help government agencies and utilities intelligently manage and disperse unpredictable surges in traffic, depending on the location of incoming calls.

Ansible Appoints Kanth Gudipudi as Technical Product Manager

Ansible, which provides Australian businesses and government entities with smart mobility solutions that transform their businesses, today announced the appointment of Kanth Gudipudi as Technical Product Manager. This is a newly created senior role that reflects Ansible’s commitment to product innovation and excellence.

MyNetFone Launches Unlimited Business Voice Plans

MyNetFone, Australia’s largest provider of hosted voice and data communications services, has launched a suite of unlimited voice plans, providing Australian businesses with a fixed price option for phone services.

AOL Evolves Header Bidding, Solves Mobile Revenue Challenges for Publishers and App Developers with New Smart Yield

AOL today announced the beta launch of Smart Yield, a mobile-first solution that solves the challenge of levelling the demand bidding playing field for mobile publishers. By creating a unified auction, Smart Yield provides advertisers with the inventory they want and mobile publishers and app developers with the opportunity to gain the highest possible yield for each impression.

Seagate Launches Fastest, Highest-Capacity 2.5-Inch Enterprise Performance 10K HDD, For Mission Critical Storage Efficiency

With the world expected to create 163ZB of data annually by 2025, global demand for storage continues to increase as data needs are growing exponentially. Organisations, especially mid-sized companies looking to drive business growth, need to refine their approach to IT in response. IT leaders, for example, must determine which business applications to manage in-house and which to send to the cloud, how to optimise their existing hardware investments, and which data to save and secure long-term in order to meet evolving customer needs and regulatory requirements.

UnLtd’s ‘Adland Gang’ survives BailOut and raises $27,000 for charity

Fifteen of the ad industry’s big wigs who ditched their suits for yellow UnLtd overalls as part of the ‘Adland Gang’ at Whitelion’s Sydney Bail Out last Friday have beaten expectations, raising over $27,000. This placed the Adland Gang as the highest earning group of the event with the highest average raised per inmate. This fantastic effort contributed to the overall total of $87,438 raised for Whitelion NSW.

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