IAB Australia has released a Market Mix Modelling Landscape Report, providing marketers, ad agencies and media owners with much needed information on the different products and methodologies together with a marketers’ checklist. Prepared by IAB Australia’s Ad Effectiveness Council, the Report includes a directory of twelve active MMM vendors who employ a range of modelling techniques, from classical econometric models to modern Bayesian and machine learning approaches. The report outlines their methodologies, validation practices, data requirements, refresh cadences, and decision-support capabilities.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced two executive appointments to strengthen its leadership team and support the company's growth and innovation strategy.
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, today announced the acquisition of streamr.ai, a platform specialising in AI tools that make Connected Television (CTV) advertising accessible to Small and Medium-sized Businesses (SMBs)—a large and growing revenue opportunity for CTV publishers. Magnite will offer streamr.ai’s technology to its ecosystem partners working with SMBs, including agencies, retail media networks, publishers operating buyer marketplaces, and DSPs. The financial terms of the transaction were not disclosed.
At this week’s IAB Australia’s MeasureUp conference, AdNetZero, Scope3 and WPP Media will explore the real-world application of sustainable media planning, including challenges, client feedback, and practical advice for others looking to get started. In a session moderated by AdNet Zero, WPP Media will share results from its Digital Sustainability Initiative, which has simultaneously reduced emissions and improved media performance across more than two dozen campaigns.
SailPoint, Inc. (Nasdaq: SAIL), a leader in identity security, today released its Horizons of Identity Security 2025-2026 report, which reveals how identity security has become mission-critical for the modern enterprise. Once a back-office control, identity has now transformed into a strategic platform that fuels agility, efficiency, and AI enablement – all grounded in security – helping enterprises unlock new avenues for growth.
Driven by the summer Olympics and election spend, the Australian internet advertising market has continued its steady growth, increasing 10.6% year on year to reach $17.2bn for FY25. The data which comes from the IAB Australia Internet Advertising Revenue Report (IARR) released today, also found that while Search maintains the largest share of online advertising at 44%, video advertising has been the growth engine for the market and now represents 29% of all spend.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced that Optiv, the cyber advisory and solutions leader, has successfully deployed the CyberArk Workforce Identity Security solution across its organisation. In under 30 days, Optiv replaced its legacy single sign-on (SSO) system, seamlessly transitioning more than 2,500 employees to the CyberArk Identity Security Platform, without disrupting access to hundreds of business-critical applications.
SailPoint, Inc. (Nasdaq: SAIL), a leader in enterprise identity security, today unveiled SailPoint Accelerated Application Management, a breakthrough solution that redefines how enterprises discover, govern, and secure applications at scale. While most organisations govern fewer than 50 applications, thousands more remain outside governance, creating serious risk. SailPoint’s new approach represents a strategic shift: combining intelligence with expert-led deployment to deliver rapid coverage and compliance at a fraction of the cost and complexity of competing solutions, delivering unmatched value while setting a new market standard.
Australian agencies are increasingly using programmatic digital out of home advertising, moving from experimentation to regular consideration in campaign planning according to the IAB Attitudes to Programmatic Digital-Out-of-Home report released today. A similar trend is occurring in Europe, with agencies there identifying pDOOH as the top programmatic growth area for 2025.
Qualys, Inc. (NASDAQ: QLYS), a leading provider of disruptive cloud-based IT, security and compliance solutions, today announced its Threat Research Unit (TRU) won two top honors at the Pwnie Awards. The TRU team received awards for “Epic Achievement” and “Best Remote Code Execution (RCE)” at DefCon 2025, underscoring their leadership in cybersecurity research and commitment to responsible vulnerability disclosure.
DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising report. The report draws on DV’s platform intelligence, campaign-level analytics and a global survey of 1,970 marketing and advertising decision-makers to explore how artificial intelligence (AI) is redefining the digital advertising ecosystem.
Meltwater, a global leader in media, social and consumer intelligence, has today launched GenAI Lens in Australia, a first-of-its-kind enterprise-ready, multi model GenAI tool. Available through Meltwater’s Monitor feature, allows companies to monitor and analyse how their brand, competitors and industry are represented across the world’s most widely used generative AI platforms.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced it has been named a Leader in the Forrester Wave for Privileged Identity Management (PIM), Q3 2025 *. The report evaluates top vendors across 22 criteria and recognises CyberArk for excelling at least privilege access management and just-in-time (JIT) privilege, innovation focus and bold vision for expanding privilege controls to secure every identity – human, machine and AI.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced that it has completed Australia’s InfoSec Registered Assessors Program (IRAP) assessment at the “Protected” information classification level. Public sector organisations in Australia looking for the highest national standards for safeguarding critical assets can rely on CyberArk’s leading software-as-a-service (SaaS) offerings, CyberArk Endpoint Privilege Manager and CyberArk Workforce Identity.
Australian digital advertisers are evolving their data practices in response to increased privacy regulation, signal deprecation and emerging AI technologies, according to the IAB Australia Data State of the Nation Report 2025, released today. The report, produced by the IAB Australia Data Council, reveals that 92% of industry decision-makers view data usage as critical or very important to driving commercial success, with many actively pursuing new tools, strategies and partnerships to stay ahead of regulatory and technological change.
Qualys, Inc. (NASDAQ: QLYS), a leading provider of disruptive cloud-based IT, security and compliance solutions, today unveiled several new Agentic AI capabilities on the Qualys platform. The new AI fabric introduces a marketplace of Cyber Risk AI Agents delivering real-time risk insights across all attack surfaces, prioritised by business impact. Additionally, it reduces risk and operational costs by autonomously remediating with speed, scale, and accuracy, all while powering a smarter, more efficient Risk Operations Centre (ROC).
DoubleVerify (“DV”) (NYSE: DV), a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the expansion of its post-bid brand suitability measurement across thirty unique content-level categories on Meta’s Facebook and Instagram Feeds and Reels. These categories, developed as part of DV’s client-focused innovation strategy, offer advertisers deeper transparency and insight into where their ads appear.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced that Colgate-Palmolive Australia has successfully leveraged DV’s pre-bid brand suitability controls to improve media quality across its video advertising campaigns – reducing brand suitability incidents by 93% over a seven-month period.
DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today released its 2025 Global Insights: APAC Report, spotlighting key advertising trends and media quality benchmarks. The report draws on over one trillion impressions across desktop, mobile and CTV environments, as well as survey responses from marketers and consumers globally.
The Australian digital advertising and ad tech industry is refining its talent strategy in response to deepening cost pressures and the advancing integration of AI, according to IAB Australia’s 2025 Digital Advertising and Ad Tech Talent Review released today. As organisations seek to balance operational efficiency with capability growth, workforce planning has become more selective, structured and strategically aligned.
