Arçelik Hitachi Home Appliances, the manufacturer, distributor, and after sales services provider of Hitachi branded home appliances globally (excluding those of Japan) is on a mission to reduce the carbon emissions from its digital advertising campaigns by at least 25% over a six month period. The optimization test case will run from May to December 2024 in 4 markets: Thailand, Vietnam, Hong Kong and Singapore.
Sydney Airport has reappointed JCDecaux as its exclusive media partner for Australia’s premier airport advertising contract following a rigorous and competitive tender process.
Steve O'Connor, CEO of JCDecaux, said: "Sydney Airport has set a bold and ambitious vision for the future. With passenger numbers expected to grow to over 50 million in the next three years, we are perfectly aligned to deliver the ongoing transformation of their international and domestic passenger experience. Retaining this contract solidifies our position as a leader in premium airport advertising both locally and globally. We can’t wait to continue our partnership and deliver our refreshed and remarkable offering to both Sydney Airport and the market."
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a robust lineup of strategic leadership appointments in the APAC region. These appointments will also kick off DV’s entry into two new markets – Hong Kong and Thailand.
IAB Australia has announced the industry has until 5th July to make speaker submissions for MeasureUp, Australia’s largest measurement conference. Returning in September for its 8th year, MeasureUp will bring together advertising and agency professionals, marketers, academics, and vendors to co-create and influence the future of marketing measurement thinking.
JCDecaux presents its latest innovation, JCDecaux ICON. This unique wrap-around site is one of the largest Digital Large Format screens in the Southern Hemisphere, promising to captivate audiences and offering exceptional brand exposure in the heart of Melbourne’s bustling St Kilda Junction.
DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced the discovery of “FM Scam,” the latest audio fraud scheme to date that was identified and mitigated by DV’s Fraud Lab using a proprietary combination of AI-powered technology and human review.
Qualys, Inc. (NASDAQ: QLYS), a leading provider of disruptive cloud-based IT, security, and compliance solutions, today announced the launch of CyberSecurity Asset Management 3.0, an expansion of the Enterprise TruRisk Platform. This update integrates its leading vulnerability assessment capability into its External Attack Surface Management (EASM) solution delivering an accurate, real-time view of the external attack surface that eliminates more false positives to mitigate the risk of unknown assets.
JCDecaux has been awarded the Transport for NSW (TfNSW) bus advertising contract for all buses in the Sydney Metropolitan regions.
Winning the competitive tender process marks a significant expansion of JCDecaux’s current bus advertising contracts across Sydney. It extends JCDecaux’s Transit reach across the whole of Sydney Metropolitan regions into LGAs including the Northern Beaches, the Hills District, Campbelltown, Liverpool, and Camden.
Qualys, Inc. (NASDAQ: QLYS), a leading provider of disruptive cloud-based IT, security, and compliance solutions, today announced the launch of its Managed Security Services Partner (MSSP) Portal as part of the growth and evolution of its partner management strategy. Qualys’ global MSSP partners now have access to a unified platform that streamlines client, subscription, and security services management for enhanced operational efficiencies, enabling increased revenue opportunities and improved operating margins.
DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics in the Connected TV (CTV) environment. This accomplishment underscores DV's commitment to provide the highest standard of measurement accuracy and transparency in the dynamic CTV space and further demonstrates the company’s alignment with the MRC accreditation process as a critical layer of accountability in online advertising.
DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced that it is the inaugural recipient of TrustArc’s TRUSTe Responsible AI Certification,demonstrating industry-leading commitment to AI governance.
Seagate Technology Holdings plc (NASDAQ: STX), a leading innovator of mass-capacity storage, today issued its annual environment, social, and governance (ESG) report — “Sustainable Datasphere: FY2023 ESG Performance Report.” The 18th annual edition highlights the company’s continued progress over the past fiscal year towards creating a sustainable, inclusive, and ethical datasphere, including updates on Seagate’s renewable energy and carbon neutrality goals.
Samsung Ads, the advertising division of Samsung Electronics, has launched a data clean room solution powered by leading data collaboration platform InfoSum. The relationship enables Samsung Ads’ clients to maximise the performance of their data-driven advertising strategies within InfoSum’s privacy-focused environment.
JCDecaux is celebrating the culmination of its successful two-year partnership with concept and creative studio Haumi to showcase Māori art and cultural connection through the Pae Ātea kaupapa.
The latest campaign, Tuku Taniwha, will be displayed across JCDecaux’s digital network during April. The tuku (campaign) is inspired by the different traditions that remember and record taniwha and their presence through time. It features the simple "taniwha" wordmark, expressed in diverse forms to encourage open interpretation and reflection of our environment.
Qualys Security Conference (QSC) EMEA - Qualys, Inc. (NASDAQ: QLYS), a leading provider of disruptive cloud-based IT, security, and compliance solutions, announced it is offering free 30-day access to the Qualys Enterprise TruRisk Platform to aid organisations in efficiently discovering and classifying internet-facing and internal-facing assets, and prioritising vulnerabilities for swift and safe remediation, aligning with the UK's National Cyber Security Centre (NCSC) 5-7 days guidance.
impact.com, the world’s leading partnership management platform, today announced it has aligned its ANZ sales and customer success teams, promoting Helena Barroso Zarco to Director, Customer Success and Sales ANZ.
Avocado Consulting announces an expanded collaboration with identity security leader CyberArk across Australia and New Zealand, aimed at securing enterprise secrets - credentials stored in application code and across the software supply chain – for organisations that are rapidly digitally transforming and addressing the increasing risks posed by unsecured non-human identities.
Scope3, the market leader in sustainable advertising, introduced GMP+, a standardized media offering that will protect advertisers from problematic placements. Examples of problematic placements include ads that load outside the viewable area of the browser and ads that reload frequently.
DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok’s new Inventory Filters - Vertical Sensitivity and Category Exclusion, to go into effect this month. As TikTok continues to grow in popularity, the expansion allows advertisers to navigate the complex digital landscape with precision, ensuring their brand promotion is aligned with suitable content on the platform.
JCDecaux has launched broadcast-scale 3D – JC3D – across its Airport and Rail network. JC3D is available on over 450 screens and multiple formats nationally, providing brands with an innovative platform to create memorable marketing experiences that resonate with audiences.
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