DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics in the Connected TV (CTV) environment. This accomplishment underscores DV's commitment to provide the highest standard of measurement accuracy and transparency in the dynamic CTV space and further demonstrates the company’s alignment with the MRC accreditation process as a critical layer of accountability in online advertising.
DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced that it is the inaugural recipient of TrustArc’s TRUSTe Responsible AI Certification,demonstrating industry-leading commitment to AI governance.
Seagate Technology Holdings plc (NASDAQ: STX), a leading innovator of mass-capacity storage, today issued its annual environment, social, and governance (ESG) report — “Sustainable Datasphere: FY2023 ESG Performance Report.” The 18th annual edition highlights the company’s continued progress over the past fiscal year towards creating a sustainable, inclusive, and ethical datasphere, including updates on Seagate’s renewable energy and carbon neutrality goals.
Samsung Ads, the advertising division of Samsung Electronics, has launched a data clean room solution powered by leading data collaboration platform InfoSum. The relationship enables Samsung Ads’ clients to maximise the performance of their data-driven advertising strategies within InfoSum’s privacy-focused environment.
JCDecaux is celebrating the culmination of its successful two-year partnership with concept and creative studio Haumi to showcase Māori art and cultural connection through the Pae Ātea kaupapa.
The latest campaign, Tuku Taniwha, will be displayed across JCDecaux’s digital network during April. The tuku (campaign) is inspired by the different traditions that remember and record taniwha and their presence through time. It features the simple "taniwha" wordmark, expressed in diverse forms to encourage open interpretation and reflection of our environment.
Qualys Security Conference (QSC) EMEA - Qualys, Inc. (NASDAQ: QLYS), a leading provider of disruptive cloud-based IT, security, and compliance solutions, announced it is offering free 30-day access to the Qualys Enterprise TruRisk Platform to aid organisations in efficiently discovering and classifying internet-facing and internal-facing assets, and prioritising vulnerabilities for swift and safe remediation, aligning with the UK's National Cyber Security Centre (NCSC) 5-7 days guidance.
impact.com, the world’s leading partnership management platform, today announced it has aligned its ANZ sales and customer success teams, promoting Helena Barroso Zarco to Director, Customer Success and Sales ANZ.
Avocado Consulting announces an expanded collaboration with identity security leader CyberArk across Australia and New Zealand, aimed at securing enterprise secrets - credentials stored in application code and across the software supply chain – for organisations that are rapidly digitally transforming and addressing the increasing risks posed by unsecured non-human identities.
Scope3, the market leader in sustainable advertising, introduced GMP+, a standardized media offering that will protect advertisers from problematic placements. Examples of problematic placements include ads that load outside the viewable area of the browser and ads that reload frequently.
DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok’s new Inventory Filters - Vertical Sensitivity and Category Exclusion, to go into effect this month. As TikTok continues to grow in popularity, the expansion allows advertisers to navigate the complex digital landscape with precision, ensuring their brand promotion is aligned with suitable content on the platform.
JCDecaux has launched broadcast-scale 3D – JC3D – across its Airport and Rail network. JC3D is available on over 450 screens and multiple formats nationally, providing brands with an innovative platform to create memorable marketing experiences that resonate with audiences.
More education and experience is needed to supercharge the usage of programmatic DOOH according to new research released today by IAB Australia. Attitudes to DOOH Advertising, which seeks to understand the state of play for all digital out of home media trading in Australia, found that 82% of agency respondents used digital OOH as a significant or regularly considered part of their advertising activity in 2024 (up from 69% in 2022). By contrast 52% used programmatic DOOH as a significant or regularly considered part of their advertising activity, up slightly from 48% in 2022.
CyberArk (NASDAQ: CYBR), the identity security company, today announced the launch of the CyberArk MSP Console, a new tool for managed service providers (MSPs) that improves operational efficiency and scalability. Now, MSPs can seamlessly view and monitor customers using the CyberArk Identity Security Platform via a dedicated, comprehensive dashboard.
CyberArk (NASDAQ: CYBR), the identity security company, today announced the general availability of CyberArk Secure Browser, the industry’s first identity-centric secure browser, providing enhanced security and privacy alongside a familiar, productive user experience.
Leading Out-of-Home media company JCDecaux New Zealand has redefined its sales team to further strengthen its ability to serve ever-changing market demands.
Phil Eastwood, General Manager of JCDecaux New Zealand, said: “As we navigate the evolving media landscape, we’ve made some impactful changes to our structure, and some exciting new appointments, to align our business with key areas of market growth and opportunity. These changes bolster our capacity to serve our clients and emphasise our commitment to continuous improvement."
Leading Out-of-Home media company JCDecaux has launched the Aspire, a newly designed, Digital Large Format portrait sign. The first site was unveiled in the busy inner-city suburb of Pyrmont in Sydney and is part of JCDecaux’s contract with Sydney Trains, the largest Out-of-Home contract in NSW.
The IAB Australia Ad Effectiveness Council has released the fifth module of its Marketing Measurement Innovation Series, ‘Ad Effectiveness Through Continuous Experiments’. The module seeks to increase understanding across the industry on how controlled experiments allow marketers to adopt best-practice scientific methods, adding confidence and precision to marketing investment decisions. Controlled experiments represent the most effective way to validate existing marketing activities and assess incrementality.
Meltwater, a global leader in social and media intelligence and data analytics, has today released its State of Social Media 2024 report. It finds that although nearly half of APAC teams (47%) expect social media to play a more significant role this year, they’re more likely to dedicate the same budget rather than increase it.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, today unveiled its latest innovation in brand safety and suitability with the introduction of tiered “Made for Advertising” (MFA) brand suitability categories for pre-bid avoidance. This first-to-market innovation, integrated into DV Authentic Brand Suitability (ABS), complements DV's existing post-bid offering and provides advertisers with a full spectrum solution to maximise ad effectiveness throughout the media transaction.
A global-first neuroscience research study has found that True Crime podcast content delivers advertisers engagement and memorability at levels known to be effective in influencing consumer decisions and changing behaviour.
The Crime Pays: Guide to Understanding True Crime Podcast Audiences and Advertising Opportunities report from IAB Australia and Neuro-Insight, the world’s preeminent neuro-marketing and neuro-analytics company, tracked participants brain activity while listening to podcast content and advertising. It then assessed responses in True Crime and Entertainment podcasts as well as benchmarking against Neuro-Insight’s rich database across a wide range of media environments.
