IAB Australia and Nielsen have today switched on Digital Content Ratings (DCR), providing publishers, agencies and marketers with daily digital audience data for the first time. The milestone places Australia once again at the forefront of global digital measurement.
Rubicon Project (NYSE: RUBI), the global exchange for advertising, today announced that it has acquired nToggle, a technology company that makes it easier and more cost effective for programmatic buyers to find the inventory they’re looking for among the billions of bid requests they receive each day.
The IAB Australia Audio Council has elected Chris Derrick, Head of Digital Strategy for Southern Cross Austereo, to the position of co-chair, taking up from Rick Gleave who was Council co-chair for the past two years.
NGEN has continued its fine tradition of fierce competition with its NGEN Charity Cup, holding dodgeball competitions in Sydney, Melbourne and Brisbane to raise $30,000 nationally for UnLtd charity partner, Hear For You, the official benefactor of the Cup’s efforts.
IAB Australia’s newly formed Ad Effectiveness Council has elected Marcus Betschel, National Head of Strategy & Products at Columbus as Council Co-Chair. Betschel will lead the council with IAB co-chair, Gai Le Roy working to help Australia’s digital industry identify and refine the best methods to assess the impact of advertising across different activities.
MyNetFone, Australia’s largest provider of hosted voice and data communications services, has launched Pulse, an enterprise-level call management solution designed to help government agencies and utilities intelligently manage and disperse unpredictable surges in traffic, depending on the location of incoming calls.
The results of the second wave of ‘Ad Blocking in Australia’ research published by IAB Australia and conducted by Pureprofile reveal that whilst awareness of ad blocking technology has increased, usage has marginally declined for online Australians.
Ansible, which provides Australian businesses and government entities with smart mobility solutions that transform their businesses, today announced the appointment of Kanth Gudipudi as Technical Product Manager. This is a newly created senior role that reflects Ansible’s commitment to product innovation and excellence.
Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, today announced the successful integration of its header bidding solution with Amazon Publisher Services’ Transparent Ad Marketplace (TAM), clearing publishers to fully deploy the solution in production. The announcement follows months of successful tests with several leading publications.
MyNetFone, Australia’s largest provider of hosted voice and data communications services, has launched a suite of unlimited voice plans, providing Australian businesses with a fixed price option for phone services.
MyNetFone, Australia’s largest provider of hosted communications services, has launched an advanced call analytics and visualisation tool, Precision Analytics.
AOL today announced the beta launch of Smart Yield, a mobile-first solution that solves the challenge of levelling the demand bidding playing field for mobile publishers. By creating a unified auction, Smart Yield provides advertisers with the inventory they want and mobile publishers and app developers with the opportunity to gain the highest possible yield for each impression.
Total online advertising spend continues to grow, with first quarter expenditure at $1.86 billion, up 7.2 per cent year on year.
With the world expected to create 163ZB of data annually by 2025, global demand for storage continues to increase as data needs are growing exponentially. Organisations, especially mid-sized companies looking to drive business growth, need to refine their approach to IT in response. IT leaders, for example, must determine which business applications to manage in-house and which to send to the cloud, how to optimise their existing hardware investments, and which data to save and secure long-term in order to meet evolving customer needs and regulatory requirements.
Exponential Interactive wins at yesterday evening’s prestigious IAB Awards at the Aviation Hall in the Museum of Transport and Technology, Auckland.
Signal, the only enterprise-wide customer identity platform, today announced that data-driven advertising expert Jonathan Smith has joined the company as Commercial Director, Australia, New Zealand and Southeast Asia.
Findings from a new global research study commissioned by AOL, show that Australian media buyers and advertisers are gearing up for a dynamic 12 months ahead, as new video formats and approaches to media explode into the market.
Brocade (NASDAQ: BRCD) today announced that its Gen 6 Fibre Channel technologies provide the network foundation that enables customers of Dell EMC® all-flash array solutions to optimise the performance, availability and reliability of their storage deployments.
Fifteen of the ad industry’s big wigs who ditched their suits for yellow UnLtd overalls as part of the ‘Adland Gang’ at Whitelion’s Sydney Bail Out last Friday have beaten expectations, raising over $27,000. This placed the Adland Gang as the highest earning group of the event with the highest average raised per inmate. This fantastic effort contributed to the overall total of $87,438 raised for Whitelion NSW.
IAB Australia today announced the appointment of Yahoo7’s Justin Orchard as co-chair of the Standards and Guidelines Council, while Nathan Powell from Nine Entertainment will take up a co-chair role on the Video Council.