Nic Cola, Fairfax Digital COO, has been appointed as the incoming Chairman for IAB Australia.Unanimously voted to the role by the IAB Australia Board, Mr Cola will work closely with CEO Paul Fisher to promote the continued growth and success of the interactive advertising industry in Australia.
In announcing the appointment, the IAB Australia Board also recognised and thanked exiting Chairman Rohan Lund for his leadership of the Board; and his personal support and guidance for Paul Fisher over the past 12 months.
Mr Cola will be the principal contact and reference for Paul Fisher between monthly Board meetings, will oversee the roll out of IAB Australia’s upcoming strategies; and Chair all IAB Australia Board meetings in accordance with industry best practice and current corporate governance legislation.
Mr Cola commented: “I’m honoured to be appointed Chairman and look forward to working with both Paul Fisher and the IAB members over the next year. We will be working towards two key goals for the year – advancing our efforts regarding online measurement and ensuring we build awareness and trust in online as a brand building medium for marketers.”
“The election of Nic Cola as IAB Board Chairman is another positive step in the growth of the IAB. Nic will be a great asset to the Board and his knowledge of the industry ensures the IAB is in good hands. I look forward to working with Mr Cola and continuing our efforts in the core pillars of activity for the IAB and its Councils, measurement, research and standards” said Mr Fisher.
Exiting Chairman Rohan Lund commented: “Over the past year the IAB has taken a strong and positive role in driving the industry in difficult economic times. I’m pleased to have been part of this renewed investment in the IAB by the important industry players and I welcome Nic to the role of Chairman. There is still a lot of work to be done to further demonstrate the value of online advertising but we’re definitely on the right track.”
The appointment is effective immediately.
About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is the peak trade association for online advertising in Australia. As one of over 25 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.
Officially launched in October 2005 by Australia’s six major online publishers - News Digital Media, Fairfax Digital, ninemsn, Yahoo!7, Google and Sensis Media Smart - together with the Australian Interactive Media Industry Association (AIMIA), the IAB has four objectives:
- To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
- To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
- To be the primary advocate for the interactive marketing and advertising industry
- To expand the breadth and depth of IAB membership while increasing direct value to members
For further information about IAB Australia please visit: www.iabaustralia.com.au