Sound Alliance Secures Ben Shepherd as Commercial Director and Grows Marketing Team

Sound Alliance, one of Australia's leading diversified digital businesses, has bolstered its senior ranks with the announcement of two key appointments.

Ben Shepherd has been appointed as Commercial Director, effective 1st March 2010; and Tim Duggan has been promoted to Group Marketing Director - responsible for the marketing efforts across the Sound Alliance media portfolio including,,, & effective immediately.

Shepherd, current National Digital Director for Maxus and a former Associate Director at Mindshare, as well the award winning author of industry blog Talking Digital (, joins Sound Alliance on the eve of the group’s tenth anniversary. With solid strategic experience across clients within the FMCG, Auto, Technology and Tourism segments, Shepherd brings a unique perspective and skill set to the Sound Alliance business.

“Constantly evolving, diversifying and improving our commercial model has been at the core of our success, so adding Ben to our team will undoubtedly take our commercial offering to the next level, said Neil Ackland, Sound Alliance Managing Director.

“In an ultra competitive media market, investment in our team and their depth of knowledge and passion for the industry will ensure we continue to stand out from the competition. I’ve known Ben for six years and we have always shared a similar view of where the Australian digital media landscape should be heading.  Ben is undoubtedly one of Australian digital media’s thought leaders.  Having the opportunity to work with him and lead the way with Sound Alliance is very exciting,” continued Neil Ackland.

Ben Shepherd went onto add "Sound Alliance is an independent, credible and market-leading group of digital businesses that are truly unique. The combination of leading music, youth and lifestyle websites, a sophisticated ticketing platform and killer creative capabilities offers great potential for growth" said Shepherd. "I am really excited to be working within a group with such a strong creative and commercial platform and can't wait to get started.”

"Sound Alliance brings together two mandatories for a successful digital business - engaging, differentiated content and interesting, integrated and well executed communications ideas for advertisers. I really believe this is something Sound Alliance does better than anyone else and the opportunity to contribute to this is a compelling one," said Ben Shepherd.


About Sound Alliance

Sound Alliance is the largest independent online youth entertainment publisher in Australia. The company has nine years experience in pioneering social media, with a large, targeted and loyal audience.

Sound Alliance is the publisher of websites,,, and

Sound Alliance’s group of websites attract 550,000+ domestic unique browsers per month offering un-paralleled reach and scale to influential 18-30 year old Australians with little crossover with other publishers. Each website is a niche community dedicated to a different music or lifestyle category.