MIA’s Publisher & AdFactory Platforms to Support Mobile Site Publishing and Advertising for Univision Interactive Media
Leading mobile solutions provider MIA International announced today that all of the mobile sites for Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the premier Spanish-language media company in the U.S., are now live on its Publisher Platform. Univision Interactive Media and MIA partnered to re-launch Univision.com’s network of mobile sites and to deliver mobile advertising on these sites via MIA’s proprietary ad serving and campaign management tool, AdFactory.
Using MIA’s versatile mobile site development platform to manage its sites in-house, Univision Interactive Mediahas launched the main Univision.com mobile site, new national mobile sites including Noticias (News), Entretenimiento (Entertainment) and Juegos (Games), and site specials such as “Delicioso” (Delicious), “Mira Quién Baila” (Look Who's Dancing) and Bicentenario (Bicentennial). In addition, the team has launched nearly half of the 70 local TV and Radio station sites planned for this year.
“MIA is very excited to be working with Univision Interactive Media as its mobile platform partner. Univision has a very strong position in the U.S. mobile market and has excellent editorial properties that cater for the Hispanic market,” said Richard Mergler, USA CEO, MIA International.
“The MIA platform gives Univision the ability to create multiple sites and maintains a uniformity of delivery and user experience across ALL of the network's sites,” continued Mergler.
Kevin Conroy, president, Univision Interactive Media said: “Mobile continues to be a central focus of our overall strategy, and a big area of growth for us. Our mobile sites have generated very strong traffic and engagement among Hispanics, with triple digit increases in visits and page views over the past year alone. With strong partners like MIA, we look forward to continuing to grow our penetration of the U.S. Hispanic mobile marketplace.”
Since the partnership began, MIA’s AdFactory has delivered all the mobile advertising campaigns from both Univision Interactive Media's internal Sales Department, as well as third party networks. Plus, AdFactory is also being used to deliver all display advertising across the various Univision apps, including the Univision Fútbol (Soccer) App and Univision Video App.
About MIA - www.miainternational.com
MIA sets the global standard for mobile platform technology and innovation. It is a provider of proven technology that enables the successful delivery of mobile assets to all devices, across any network in any format. MIA technology delivers a superior customer experience, reduced costs and increased revenue to its clients.
MIA was founded in 2003 delivering mobile internet solutions and now has over 1700 live sites operating across the globe. MIA works with leading carriers and media organisations around the world and enjoys longstanding customer partnerships.
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. Univision Interactive Media, Inc. owns and operates a network of 18 national and 70 local online and mobile sites, including Univision.com, the country's leading Spanish-language online publisher that features comprehensive entertainment, news and information, and that continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics; Univision Móvil, a longstanding industry-leader serving the ever-growing mobile Hispanic segment with unique, relevant mobile products and services, as well as exclusive on-the-go integrations with top Univision shows; and Univision Partner Group, a specialized advertising and publisher network comprised of high quality Spanish-language publishers. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country's leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company's platforms; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
Richard Mergler, USA CEO, MIA International.